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Peak Advertising and the Future of the Web

"Advertising is not well. Though companies supported by advertising still dominate the landscape and capture the popular imagination, cracks are beginning to show in the very financial foundations of the web. Despite the best efforts of an industry, advertising is becoming less and less effective online. The once reliable fuel that powered a generation of innovations on the web is slowly, but perceptibly beginning to falter. Consider the long-term trend: when the first banner advertisement emerged online in 1994, it reported a (now) staggering clickthrough rate of 78%. By 2011, the average Facebook advertisement clickthrough rate sat dramatically lower at 0.05%. Even if only a rough proxy, something underlies such a dramatic change in the ability for an advertisement to pique the interest of users online. What underlies this decline, and what does it mean for the Internet at large? This short [PDF] paper puts forth the argument for peak advertising—the argument that an overall slowing in online advertising will eventually force a significant (and potentially painful) shift in the structure of business online. Like the theory of Peak Oil that it references, the goal is not to look to the immediate upcoming quarter, but to think on the decade-long scale about the business models that sustain the Internet." [more inside]
posted by Rhaomi on Jun 3, 2014 - 173 comments

“Don't be …”

Google has removed Ad Blocking apps from their Play Store. AdAway is available on the open source Android repository F-Droid. AdBlock+ remains available from their own site.
posted by jeffburdges on Mar 14, 2013 - 129 comments

According to Google I am an 18-24 year-old male. Or maybe it just means I'm a juvenile dick.

They are off by 20 years and a set of genitals in my case... Follow the link in the text to find out if Google has done any better with you.
posted by moneyjane on Jan 26, 2012 - 133 comments

The logical conclusion of our relationship to computers: expectantly to type “what is the meaning of my life” into Google.

It’s for your own good—that is Google’s cherished belief. If we want the best possible search results, and if we want advertisements suited to our needs and desires, we must let them into our souls. James Gleick writes about 'How Google Dominates Us' for the New York Review of Books. [more inside]
posted by WalterMitty on Aug 1, 2011 - 61 comments

A piece of Google's action

Have a website? Use Google AdSense? Ever wonder what your cut of the ad revenue was? Google just revealed it this morning: 68 percent for content ads, 51 percent for search.
posted by mcwetboy on May 24, 2010 - 33 comments

Ad Supported Software

Ad Supported Software It started with email, and now it's everything from IM, maps and photo galleries. But, free network management software? Can this work?
posted by tboz on Jul 28, 2006 - 8 comments

Do Be Evil

Google To Start Selling Banner Adverts From the that-didn't-take-too-long-department, Google's ad sales VP Tim Armstrong says Google will now start selling graphical banner adverts. One concession to their old mores is that, for now, the banner adverts will only appear on affiliated websites running their AdSense referral program (as does MeFi), and there is an opt-out. However... "We have no plans to show images on Google.com", said Mr. Armstrong "but we are not opposed to it".
posted by meehawl on May 12, 2004 - 27 comments

First, do no evil...unless it costs us money

Sorry Matt, you can't post in this thread. Google changes its Adsense agreement so that anyone participating in the program is barred from talking about the program. First rule of Adsense, there is no Adsense.
posted by Mick on Oct 3, 2003 - 30 comments

disasmelity

don't breath
google shoots out some adds for cheap perfume with a search for perfume allegies...apropriate. but really...it's could be bad.
posted by lightweight on Nov 28, 2002 - 15 comments

Overture sues Google over ad "technology,"

Overture sues Google over ad "technology," saying Overture invented and has patented pay-for-placement on search engines, and Google's AdWords infringes on that. That strikes me as totally nuts -- how are Google ads paid search engine placement in anything but the very broadest terms? Are MeFi's TextAds next? PyRads?
posted by brookish on Apr 6, 2002 - 7 comments

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