Perhaps you've seen a shorter version of Heineken's commercial "The Odyssey" on television. If you haven't seen the full-length piece, or if you haven't watched closely, you may not realize that the lead role is played by 20 different men, each "legendary" in his own way. Heineken has created an interactive version of the short advertising film, allowing you to click on each non-actor to see his casting interview. (Or you can just let it play and watch each man in his turn.) [total time ~48m] [more inside]
Heineken's "Eurotopia" The theory behind Heineken’s idea is that a larger number of smaller member-states would be easier to govern within a single European framework than a combination of larger states competing for dominance.
The War over Red Star Records... Around since 1977, Red Star Records has released albums by Suicide and the Real Kids along with Richard Hell and the New York Dolls. Now, Heineken has formed its own Red Star Records and is trying to trademark the name, which, if successful would give the beer company more legal right to the name than the original label. Who's going to win this trademark battle? [link via rockbites]