In
the 1930's,
Henry Ford transplanted
a tiny piece of America—complete with picket fences, fire hydrants, poetry readings, square-dancing, and English-language sing-alongs—into the Amazon rain forest.
Fordlândia was to be the largest
rubber tree plantation on the planet (over 70 million rubber tree seedlings) providing
material for the millions of tires
Ford Motor Company needed. It flopped. So he tried again, downriver a bit, with
Belterra. It flopped, too. By 1945, Ford threw in the towel having lost over $20 million, or roughly $200 million in modern dollars.
posted by CodeBaloo
on Aug 21, 2006 -
10 comments
Auto baron Henry Ford was a great entrepreneur and a peacemaker during the World World I era. In fact, he loved just about everyone. Everyone, that is, except for the Jews. Read his
book and find out how Anti-Semitism isn't just for white trash anymore.
posted by tdecius
on Aug 28, 1999 -
0 comments