In the mid 80s Honda produced a series of commercials for its popular scooter series
by employing a motley collection of (mostly musical) celebrities. DEVO
- Grace Jones
(with Adam Ant
) - Miles Davis
- Loud Reed (or his music anyway)
- Jim McMahon
- Sandra Bernhardt
is an international advertising agency with a reputation for clever, unexpected advertisements. Their most famous work is Nike's Just Do It
campaign; they were also responsible for the breathtaking Honda Cog
, which took six hundred takes to get right. Recently they launched the Leroy Smith campaign
, starring Charlie Murphy (a campaign that included this delightful game
), and some marvelous commercials for Old Spice
. [more inside]
Honda + Diesel + Bunnies + Garrison ± Alice in Wonderland = Flash Game!
Taking the Corporate Flash game to new levels of abstraction, Honda UK
, Garrison Keillor
have teamed up again to sell quiet diesel engines... with bunnies.
The latest Honda television commercial, "Sense
" being shown in the UK, is the follow up to the widely discussed
"Cog." It's quite not as cool as its predecessor, but still, an elegant, interesting concept. Apologies for the somewhat low quality of the java video stream.
Turn your webwasher off for this link
I hate banner ads, which is why I use webwasher, they're annoyingly large, wasteful, and don't work. The reason they are dying and taking the rest of the dot-com industry along with them.
I don't know much about Hondas or cars all entirely, but prius seems like a good idea, better fuel efficiency saves on money and doesn't pollute as much. The reason I like the ad though, is it's not intrusive, it doesn't have a 200k gif of a windows alert box telling you 'your connected is too slow. CLICK HERE to make it faster OK', it doesn't blink or use flash. It is tailored to a specific audience, people that look up directions and drive their cars, the product that the company sells.
I hope this is the future of advertising on the web, but then again, how exactly are you suppose to fish out people to buy your 'ultra small hidden bathroom cameras'?
Another domain battle begins,
as the Honda Motor Corp. is suing the owner of honda.net
, a fan site owned by a web designer. The owner has his own take on it
, and Alan Herrell wrote a nice summary too
. Come on Honda, let it go, this is a pointless fight.