Lost bag! Reward if found! Returned! But it's a fake! Finally someone took the advice to GYOFB. But it's a fake! Students at CUNY's Hunter College in a class sponsored by the International Anticounterfeiting Coalition produced the blog and related guerrilla marketing activities related to counterfeiting last spring. But "while a television viewer is aware that he or she is watching advertising, those viewing the blog or her posters at Hunter thought they were learning about the experiences of a real student — not a class project crafted by an industry association (that was sufficiently proud to boast about it)." Reports Inside Higher Ed.
posted by pithy comment on Mar 3, 2008 - 15 comments