Before naming your startup, read this. "This guide is divided into three, independent sections: Why Bad Names Hurt You, Coming Up With Names, and Examples of Strong and Weak Names." [more inside]
Frank Minyard, colorful coroner of New Orleans, and a focal point for post-Katrina stories, is in a tough reelection campaign. His opponent has taken some creative liberties in putting out a commercial. [more inside]
Igor Kenk was arrested for bicycle theft in Toronto on July 17. Here's an audio documentary that includes an interview with the man himself: Steal This Bike (be warned, a lot of profanity, and a little pretentious). [more inside]
Igor Falecki is a pretty rockin' four-year-old drummer. But his legacy may one day be undone by this little one. (First two links = YouTube)
Thousands of new products and businesses every year need names. The creation of these names, is a business in itself, and is usually a pretty secretive process. But Igor, a naming and branding agency, offers a surprisingly detailed and illuminating primer on the naming game. Igor describes how they do it and who they’ve done it for. Igor’s naming taxonomy charts for various products (including one for the company names of naming companies) help illustrate the research portion of the process. Check out: studies of successful names like Pepperidge Farm’s cookie names, and why AT&T Canada’s name change to Allstream was a bad idea. And don’t miss Igor’s two blogs (metablogged here): Snark Hunting, “all about naming and branding in popular culture” and Wordlab, on “naming and branding issues.” For fun, try Wordlab’s own tongue-in-cheek naming tools, like the Drug-o-matic drug name generator, Name Your Band, and the Morpheme generator.