(RED) is an initiative started by Bono and Bobby Shriver, to (Embrace) you in the fight against AIDS in Africa whenever you buy iconic red-colored products like the iPod, Amex card, Armani and others. A portion of the sales proceeds of each product goes to the Global Fund charity that gives away antiretroviral drugs to HIV infected people. Watch out for Bono painting the town red with/on Oprah today to mark its US release. Make friends with it on mySpace.
posted by forwebsites on Oct 13, 2006 - 36 comments