"Somehow, we all end up in the same place, chasing the same trends while drinking the same drink while staring at the same app on the same phone." Jonah Lehrer (previously 1, 2, 3, 4, 5, 6) looks at the drive for distinctiveness via a recently published study [PDF] by Jonah Berger and Baba Shiv. "The point is that our most essential desires are weirdly intertwined, which is why it’s interesting that making people think about distinctiveness has such a big impact on how badly they crave food."
posted by cashman
on Oct 15, 2011 -