Kathicam.com is fake! [NYTimes, free reg. req.] A new twist in advertising online? ESPN.com has created a fake website called kathicam.com, put up a blinding pink background and created a character who writes poetry, has a webcam, is sorta attractive, and hates ESPN.com. Each page of "kathi's" site has a prominent link to ESPN.com, and they've gotten a ton of click-through traffic. Inspired? Insipid?
posted by acridrabbit on Feb 28, 2001 - 38 comments