The Washing Machine That Ate My Sari: Mistakes in Cross-Cultural Design is a fascinating article about making cross-culturally sensitive products for the Indian market. The title refers to how the Whirlpool company's introduction of the World Washer into India proved to be a financial disaster, because a millimeter gap between the washer's agitator and its drum ended up shredding most traditional Indian clothing. You can also read about how the Indian preference for warm milk at breakfast turned Kellogg's corn flakes into a big flop in India.
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The latest All-Bran commercial really pushes out the product's virtues, although not without making a stink. Personally, I still prefer a heaping bowl of Colon Blow.
Poor Sean Clifton, age 6, doesn't know the difference between a cartoon and an ad. "They just, um, taste so fruity to me." "They taste fruity, the Fruit Loops? What about real fruit? How do you like real fruit?" "Mm... I don't really like it." Kellogg agrees to major changes in the marketing of foods that are considered of "poor nutritional quality". Executive Director of CSPI Michael Jacobson explains.