Designer Jeff Staple may have his name on Levis but he really made his name in 2005 when, in conjunction with Nike, he put a pigeon logo on 200 pairs of Nike Dunks. Today they sell for up to $3000. In June The Pigeon made a special appearance on a camera and now The Pigeon returns on 650 pairs of New Balance shoes that are released globally on Wednesday. Nike probably wont be impressed.
posted by meech on Aug 3, 2008 - 49 comments

American icon no longer American?
posted by magullo on Jan 9, 2004 - 10 comments

Ethics cost money - The Los Angeles Times discusses the effect of Levi Strauss's ethical standards on their place in a competitive marketplace. Can a company succeed when they place their morals ahead of their money?
posted by Argyle on Jun 26, 2003 - 9 comments

"We have always maintained that we have the right to decide the way in which we distribute our products to best serve our customers." (Especially at a 100% markup.) Levi Strauss celebrates an EU judgement on parallel imports that protects their ability to sell $40 jeans for £50 in the UK. In an era of online storefronts, transatlantic shopping trips, and continental car sales, can these new brand-based tariff barriers really hold up?
posted by holgate on Nov 20, 2001 - 26 comments