NBC is pulling out of air hard liquor ads. Citing congressional pressure and public outcry, NBC announced today it has reversed its alcohol advertising policy. The decision comes the same day MADD
proposed new stricter rules on TV ads for
all alcohol, including beer and wine, that are based on the NBC's now-scuttled "time, place and manner restrictions" set for the hard-liquor ads. (See also this
AdAge story on MADD's proposal) A spokesperson for the Distilled Spirits Council called NBC's decision decision "unfortunate" and a "disservice to the American public."
posted by me3dia
on Mar 21, 2002 -
19 comments