Apple setting the marketing bar higher than their engeneers can jump again? Today apple.com reads "Beyond the rumor sites. Way beyond." Apparently yesterday it said something like "This is big, even for us." All of this is reference to the San Francisco MacWorld Expo on Jan, 7th where they presumably plan to launch a new product. The most credible rumour so far is a new iMac with an LCD flat-panel display that has been ready for months, but held back. It's interesting that after the iPod popped the expectations bubble (don't get me wrong, it's a cool toy, but lots of people were disappointed after the hype), Apple is stirring up so much hype themselves. I guess they've got me talking about it.
posted by stevengarrity on Jan 2, 2002 - 89 comments

That's it. No earth-shattering news, no new enclosures, nothing to phone your friends about (unless an unreleased iDVD2, boring-looking [but spiffy] new G4s and an OSX update 2 months away floats your boat). Apple CEO Steve Jobs' Macworld Expo keynote leaves everyone just a bit disappointed.
posted by Marquis on Jul 18, 2001 - 31 comments