285 posts tagged with Marketing. (View popular tags)
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The Sickest Buddhist - Arj Barker from The Flight of the Conchords does a rap skewering of materialism in Western Buddhism. (via) Brad Warner offers a more serious critique of "satori porn" (sfw) Beliefnet talks about the branding of Buddhism, where it's used to market everything from mp3 players to perfume to bars to ... toilet paper holders?
posted by desjardins
on Dec 11, 2009 -
61 comments
"Just when we thought we had done it all, along comes an awesome video game, where millions of people around the world can interact with us, and our music. How cool is that?" says Kevin Cronin, lead singer of REO Speedwagon. (via)
posted by Joe Beese
on Dec 2, 2009 -
51 comments
The 27 Best (Non-Super Bowl) Commercials of the 2000s: Balls [Bravia] - Birthday [Got Milk?] - Bubble Boy [Volkswagen] - Bus Station [Starburst] - Carousel [Phillips] - Cog [Honda] - Dangerously Low [Levi's] - Diorama [Halo 3] - Evolution [Dove] - Freestyle [Nike] - Gorilla [Cadbury] - Grrr [Honda] - Hello Tomorrow [Adidas] - Lamp [IKEA] - Like [Volkswagen] - Mountain [Playstation] - Noitulove [Guinness] - Odyssey [Levi's] - Rabbit [Comcast] - Sheet Metal [Saturn] - Stork [Monster] - Swear Jar [Bud Light] - Tag [Nike] - Tea Partay [Smirnoff] - Touch [Skittles] - Wedding Toast [Budweiser] - Yes We Can [Dipdive]. Part of Adweek's "Best of the 2000s" competition, which also includes rundowns of the 22 Best Super Bowl Spots and the 15 Best Print Campaigns of the last decade, among many other voting categories.
posted by Rhaomi
on Nov 23, 2009 -
72 comments
A US Senate Committee just released its
report on online loyalty programs. Combined, Webloyalty,
Affinion, and
Vertrue have made $1.4 billion in the past ten years charging customers $10-$20/month for marketing program memberships. Unfortunately, many of their customers (4 million this year) have no memory of authorizing the charges. [more inside]
posted by Nelson
on Nov 18, 2009 -
26 comments
The billionth jar of Vegemite was sold in 2008. This nutritious yeast-based brown paste has been popular in Australia for decades, although its "distinctive" taste has limited its popularity in foreign markets. In July 2009, a competition was held by Kraft to come up with a name for the new cheesy variant. The result, chosen from 30,000 entries, sparked such a backlash that Kraft quickly backed down... but was iSnack 2.0 a marketing failure or a publicity coup? [more inside]
posted by moorooka
on Nov 3, 2009 -
111 comments
Here's one for the 4:20 crowd: "The Random Weed Name Generator is a free public service, providing the cannabis community with more than 45,000 unique hemp handles."
posted by GatorDavid
on Nov 2, 2009 -
20 comments
"A company at a German trade show has attached tiny banner advertisements to flies and set them loose on unsuspecting visitors, in a bizarre yet effective marketing stunt."
posted by william_boot
on Oct 29, 2009 -
74 comments
Where the wild marketing is ... [more inside]
posted by philip-random
on Oct 17, 2009 -
32 comments
Ever dream this man? Every night throughout the world hundreds of people dream about this face. [more inside]
posted by logicpunk
on Oct 15, 2009 -
139 comments
A ManCave "advisorship" offers real men the opportunity to host MEATings (think male-targeted "Purse Party" or "Passion Party") where pink is forbidden, beer is Never, Ever, Seriously, Never refused, and various other bro codes are always in effect. [more inside]
posted by mrmojoflying
on Sep 13, 2009 -
103 comments
China's latest Internet obsession began with an anonymous post on a computer gaming forum: "Jia Junpeng, your mom is calling you to come home and eat." [more inside]
posted by tapeguy
on Sep 6, 2009 -
34 comments
The brain's plasticity has some neuroscientists worried about what the internet will do to reading - and to humanity. [more inside]
posted by smoke
on Aug 13, 2009 -
64 comments
The University of Washington Library's Early Advertising of the West, 1867-1918. [more inside]
posted by mudpuppie
on Aug 12, 2009 -
24 comments
"And much like Christmas, originally about the birth of a religious savior-figure named Jesus, is now about buying things for people and hoping that they buy more things for you, much how Easter, originally about the death of a religious savior-figure named Jesus, is now about receiving rabbit- or egg-shaped chocolates, now and forever Obon is about collecting all of the Pokemon." Japan, trains, marketing, pachinko, hordes of stamp-seeking children.
posted by silby
on Aug 7, 2009 -
34 comments
"It's a different way of thinking about 'local' that's not quite as literal," says a consumer research consultant in an article running this week in alternative newspapers nationwide. The piece (by Stacy Mitchell of the Institute for Local Self-Reliance) describes the response of global and national companies to the reality that consumers are moving more of their dollars into purchasing at locally owned businesses, representing both a threat, and an opportunity for companies that can successfully rebrand themselves as 'local'. As with greenwashing before it, 'localwashing' seeks to lure customers based on perception of values alone, resulting in such phenomena as Frito-Lay highlighting farmers from 27 states as the "local" growers for its potato chips and Hellman's Mayonnaise piloting a campaign in Canada to present its product as 'local' because most of the ingredients are from North America.
posted by Miko
on Aug 5, 2009 -
58 comments
RadioShack to rebrand itself later this year. [more inside]
posted by swift
on Aug 3, 2009 -
138 comments
Craig Ferguson explains the Jonas Brothers. [more inside]
posted by everichon
on Jul 23, 2009 -
120 comments
Fast food fashions of the Eighties.
posted by mr_crash_davis mark II: Jazz Odyssey
on Jul 18, 2009 -
53 comments
The downward spiral that is Evony, a web based multi-player game, advertising. Also: The Best Worst Ads by 1UP and fake in-game ads by Something Awful.
posted by Foci for Analysis
on Jul 11, 2009 -
41 comments
The Onion is funny because it imitates life. However, life is not as funny when it imitates The Onion.
posted by Premeditated Symmetry Breaking
on Jul 6, 2009 -
68 comments
Awards can't feed the hungry. (via, with supporting links)
posted by divabat
on Jun 21, 2009 -
17 comments
In other energy drink news, the makers of Samedi have decided that the best way to market a drink named after a famous Vaudou spirit was to let him have his input in the marketing campaign. [more inside]
posted by Burhanistan
on Jun 9, 2009 -
47 comments
Q: You like chocolate? You are a person who likes the chocolate finger that we are currently testing?
A: Yes! I am! I like chocolate!
Q: You like chocolate! In fact, you are a person who likes chocolate as much as a company likes money!
A: YES I LIKE CHOCOLATE AS IF IT WERE MY PROFESSION!! TELL ME MORE ABOUT IT!
Q: YOU ENJOY THIS FLING YOU SEXY CONSUMER. [more inside]
posted by Brandon Blatcher
on May 17, 2009 -
90 comments
What leads cultural tastes and practices to be abandoned? (.pdf) A new PNAS paper by marketing professor Jonah Berger and organizational psychologist Gael Le Mens argues that the faster a trend rises, the faster it's likely to fall, at least as regards longitudinal data of first names given to American children. (Via the Baby Names Blog.) Berger has written before on the drive to non-conform; a 2007 joint paper with Emily Pronin and Sarah Molouki (.pdf) shows that "people see others as more conforming than themselves.... placing more weight on introspective evidence of conformity (relative to behavioral evidence) when judging their own susceptibility to social influence as opposed to someone else's."
posted by escabeche
on May 5, 2009 -
42 comments
Your laptop computer says a lot about you. Maybe my husband and I need to put more thought into our purchases. We'd want to make sure we're projecting the correct images, right? [more inside]
posted by Neofelis
on Apr 30, 2009 -
63 comments
The videogames industry's not known for its subtlety when promoting its wares. Controversy has often been a successful part of their marketing campaigns. But is this a step too far? They'll have to go some way to cause more chaos than these guys
posted by muggsy1079
on Mar 11, 2009 -
86 comments
Nicholle, Amy, Melanie, and Jenny are "in no way affiliated with, endorsed by or sponsored by the products reviewed , its partners, or subsidiaries."
posted by MrChowWow
on Feb 11, 2009 -
66 comments
It's time to get ready for the Super Bowl... Ads! Adland has freely available archives of 37 years of commercials from the big game, over 2,800 ads - from 1969, when Winston, Salem, Camel, Tareyton, Pall Mall, and Silva Thins smoked up the Bowl *cough-cough*, all the way to 2008, when the best-liked ad was Bud's dalmation inspiration (how do we know it was best liked? SCIENCE!). Some highlights of the collection include: [more inside]
posted by taz
on Jan 29, 2009 -
40 comments
Cross Cultural Marketing Blunders -- such as Panasonic's motto, "Touch Woody - the internet Pecker" [more inside]
posted by Chocolate Pickle
on Jan 27, 2009 -
45 comments
An unexpected corollary of the modern marketing-and-distribution model is that films no longer have time to find their audience; that audience has to be identified and solicited well in advance. The Cobra - The New Yorker on the art and science of movie marketing.
posted by fearfulsymmetry
on Jan 21, 2009 -
36 comments
The Washing Machine That Ate My Sari: Mistakes in Cross-Cultural Design is a fascinating article about making cross-culturally sensitive products for the Indian market. The title refers to how the Whirlpool company's introduction of the World Washer into India proved to be a financial disaster, because a millimeter gap between the washer's agitator and its drum ended up shredding most traditional Indian clothing. You can also read about how the Indian preference for warm milk at breakfast turned Kellogg's corn flakes into a big flop in India.
posted by jonp72
on Jan 7, 2009 -
43 comments
Ever spend a few moments during the day idly mucking about with your cellphone? You're part of a new trend known as micro-boredom - which now presents "a significant opportunity for a publisher to exploit readership and advertising consumption". Get away from the bombardment of advertising and find some sacred space, or just turn off the phone.
posted by divabat
on Dec 30, 2008 -
30 comments
"I am staggered and embarrassed at what you have written, and firmly believe you should be banned from writing professionally in the UK, especially when i read some of the apalling bands you give good reviews to." The NME reviews Seasick Steve - in the literal sense.
posted by mippy
on Dec 18, 2008 -
72 comments
Want to sell your pain reliever to mothers? Rule #1: Don't make an ad that pisses off the "Mommy Bloggers". Twitter is currently "Motrin Moms" central- but that's not good news for Motrin.
posted by ThePinkSuperhero
on Nov 16, 2008 -
119 comments
Chances are, over the past two years you've seen lawn signs for [your_town_name]singles.com
If you're like me, you wondered about the marketing strategy behind them.
If you're like this guy, you launch an obsessive investigation into the phenomenon. [more inside]
posted by lekvar
on Nov 6, 2008 -
41 comments
We've seen it done before with Ms. Dewey (previously), but all the same, meet Max Kerning. He's also on Facebook and Twitter. He's a total shill (Sutcase Fusion 2) but still worth checking out. [more inside]
posted by cjorgensen
on Oct 30, 2008 -
13 comments
Celebrity computer endorsements throughout the ages.
posted by Artw
on Aug 21, 2008 -
65 comments
Google Search Engine Ranking Factors v2 "represents the collective wisdom of 37 leaders in the world of organic search engine optimization. Together, they have voted on the various factors that are estimated to comprise Google's ranking algorithm." The highest ranked factor is Keyword Use in Title Tag.
posted by Soup
on Aug 18, 2008 -
56 comments
How have you been burned by love?
posted by divabat
on Jul 28, 2008 -
41 comments
Vintage ads galore.
posted by goodnewsfortheinsane
on Jul 12, 2008 -
25 comments
Hey Meta,
Just saw a news report that you were on. Cool! Here is the link.
Best,
gnfti
posted by goodnewsfortheinsane
on Jul 11, 2008 -
62 comments
The Employable Web Designer ― Andy Rutledge at Design View constructs a list of suggestions to help aspiring designers better craft their own preparedness and, if necessary, adjust their degree plans toward a more effective and responsive result in the web design field. (previously) [more inside]
posted by netbros
on Jun 28, 2008 -
39 comments
Logólogos makes mathematical equations out of the 'creative' process of logo design.
also a good example of "you don't need to speak the same language" blogging
posted by wendell
on May 23, 2008 -
31 comments
The Branding of Polaroid 1957-1977: How we beat Eastman Kodak and its little yellow boxes at point of purchase despite a clunky product and an irrelevant corporate name. Graphic designer Paul Giambarba blogs about his experience creating Polaroid's iconic corporate identity, product packaging and print advertising while freelancing for Polaroid through the company's rise and fall.
posted by Chinese Jet Pilot
on May 22, 2008 -
7 comments
Join the Iraqi Police. [more inside]
posted by absalom
on May 22, 2008 -
11 comments
Blow is an energy drink.
posted by gman
on May 12, 2008 -
60 comments
A geek named daniel_k wanted to help his fellow Vista users. He created a set of drivers that would get their Creative sound cards working under Vista -- something beyond the ken and expertise of Creative's engineering team. Creative VP Phil O'Shaughnessy, however, took umbrage. The results? A PR disaster with hundreds of users pledging to boycott.
posted by ed
on Mar 30, 2008 -
66 comments
Live from her minivan, it’s The Jeannie Tate Show! Everyone’s favorite soccer mom runs errands around town with the help of special guests like Bill Hader (SNL), Rashida Jones (The Office), Lonny Ross (30 Rock), and Rob Riggle (The Daily Show). Of course, she’s willing to leave the van behind to visit her heroines, Hillary and Oprah. [more inside]
posted by the littlest brussels sprout
on Mar 24, 2008 -
14 comments
We believe that nothing is possible without the Lord's blessing and consent. Your product is no exception.
posted by dhammond
on Mar 16, 2008 -
51 comments