417 posts tagged with Marketing.
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Upgraded Medium Chain Snake Oil

The founder of Fitocracy explains how consumers fall for dubious fitness fads, with special emphasis on the work of Dave Asprey, "The Bulletproof CEO" (previously and previously).
posted by chrchr on Aug 27, 2015 - 80 comments

Youtube video game stars may be breaking FTC regulations

According to Gamastura, Youtube stars like Seananners may be breaking FTC disclosure guidelines. Adam "SeaNanners" Montoya has heavily promoted a new video game called Dead Realm on his Youtube channel. He does not mention that he has a financial stake in the game's publisher, 3BlackDot, in every video about the game. The FTC has specific guidelines for Youtubers and product endorsement, which Adam (and others) have ignored. [more inside]
posted by clockworkjoe on Aug 21, 2015 - 54 comments

Cargo cult of personality

The IBM Watson Personality Insights service uses linguistic analytics to extract a spectrum of cognitive and social characteristics from the text data that a person generates through blogs, tweets, forum posts, and more. Just enter a chunk of text with at least 100 recognized words and Watson will break down your (or Hitler's or Donald Trump's) personality compared to other participants. [more inside]
posted by Room 641-A on Jul 27, 2015 - 80 comments

Activia, Monterey Jill, & Special K Down the Hatch

Here's what happens when a man eats nothing but food made for women. When I began my exploration of gendered food items, I was hoping for a dramatic payoff.... Instead, I got a pile of cardboard packaging and confirmation of my thesis: marketing something as “for women” -- the pinks and purples, the low-calorie labels, the suggestions that life is just sooooo crazy and women need to take a break with a thumbnail-sized brownie -- is the dumbest gimmick in food marketing.
posted by katie on Jun 25, 2015 - 115 comments

Fair Pitches

Sales Pitches at the Fair (1985) Product pitches - a form of performance art, a secular evangelism (1979), and a time-honored fair tradition. You won't believe your eyes when you see the Micro Steamer, Grill Mat, EZMop, ShopSmith, Salsa Maker, Squirmles, Shu Nu, Ultimate Hose, Steam Mop Plus, VitaMix, Slushy Magic...
posted by Miko on Jun 5, 2015 - 23 comments

Love (of ice cream) knows no gender

The Magnum ice cream company has launched the Be True To Your Pleasure campaign, featuring gender-nonconforming individuals (referred to in marketing materials as "drag queens") as glamorous spokesmodels. [more inside]
posted by Ursula Hitler on May 30, 2015 - 53 comments

Like I need easier ways to buy books

In this NPR story on diversity in publishing, one of the things that leaped out at me was a quote from an editor citing a PEW study that revealed that African-American women “are the largest group of readers in the country.” (Which you’d never know from the lack of diversity in protagonists, cover models, and so on.) Why did publishers have to rely on PEW for that data? Because they have very little research into the habits of individual readers. They’ve never needed it; they’ve always done business with chain sales reps.
Stephanie Leary: How publishers could get more of my money (and make me happy to give it).
posted by MartinWisse on May 15, 2015 - 16 comments

Who will win the race?

Starbucks announced a new campaign to start conversations about racial issues by inviting baristas to pen the words Race Together on the sides of their ubiquitous cups. Unsure how to talk to your baristas about race? Jezebel has you covered. Of course, some people are less than thrilled with the campaign.
posted by jaksemas on Mar 17, 2015 - 172 comments

"We are a marketing team with very limited hardware experience."

The Kreyos Meteor Smartwatch has an extremely impressive feature set: Voice and gesture controls. Full integration with iOS, Android, and WP8. Shockproof, waterproof, accelerometer and activity tracker built in. Not a hard product to sell; In fact, it's a marketing person's dream. But after an extremely successful Indiegogo ($100,000 goal, $1.5 million raised) it was time to build the things, and they had no clue how to do it. [more inside]
posted by Tell Me No Lies on Feb 9, 2015 - 107 comments

Club Nintendo program ending

Last month, Nintendo announced that Club Nintendo, their customer loyalty program which involves registering purchased games and hardware, then filling out surveys about them in exchange for coins or stars (depending on your region) which can be spent on downloadable games and physical swag, is coming to a close in order to be replaced at a later date with a new program. Today, Nintendo has posted a huge list of physical goods and downloadable games (for Wii U, Wii, and 3DS) which members can spend the rest of their coins on before the system is shut down completely on June 30th, with download codes for complimentary copies of Flipnote Studio 3D for the 3DS being released to all members later this week.
posted by Pope Guilty on Feb 2, 2015 - 21 comments

Runs smiling face infinitely looped

We Know How You Feel Computers are learning to read emotion, and the business world can’t wait.
posted by infini on Jan 18, 2015 - 61 comments

They opened up a bank account in her name with it.

Target ad features child with Down syndrome (San Francisco Chronicle) [more inside]
posted by joseph conrad is fully awesome on Jan 1, 2015 - 19 comments

Why "Marsala"? Because we thought it sounded better than "Scab".

Pantone has announced that 18-1438 aka Marsala, is the color of the year for 2015. Here's how they decided, although not everyone approves. Fast Company offers some alternate names.

Pantone Color of the year, previously – 2014: Radiant Orchid, Pantone Color Forecasting
posted by Room 641-A on Dec 12, 2014 - 55 comments

A startup reports from the marketing frontier

“The home runs have really been anything we can do to target our actual users,” Budman reflects. “You want to get as narrow as possible. If we can find Mac software developers in the Mission or in Brooklyn, it’s awesome.” Fast-growing online backup company Backblaze tried all kinds of marketing ploys to get new customers, from Adwords to an appearance on Ellen Degeneres: here's what worked and what didn't. (Previously)
posted by shivohum on Nov 18, 2014 - 14 comments

Meet "Alex from Target"

Alex from Target is very important. His ride to meme-dom was seemingly instantaneous and has mystified us all. Even Alex is confused by his rise to fame. So who just is "Alex from Target?" [more inside]
posted by ourt on Nov 5, 2014 - 73 comments

Nothing has ever been this Internet before.

Bijin&Co. are a modeling agency with a unique solution to the two-pronged need of attracting new models and figuring out which ones are the most popular with the public: put a pretty lady clock on the Internet. [more inside]
posted by Poppa Bear on Oct 21, 2014 - 15 comments

Bringing back the bacon

Why is bacon suddenly popular again? A sustained effort by pork producers.
posted by Small Dollar on Oct 9, 2014 - 70 comments

Twitter Will Destroy The Nation-State, Argues Marketer

In an essay for the Wharton School of Business' blog, confessed 'social media evangelist' and marketer Curtis Houghland argues that the advent of twitter and other social media heralds the destruction of the nation state over the coming century. Literally.
Formal nationhood as the basis for a social contract with its citizens dates only to the 17th century. It is a relatively new phenomenon. As Pankaj Mishra points out in Bloomberg View, 'Few people in 1900 expected centuries-old empires — Qing, Hapsburg, Ottoman — to collapse by 1918.' The belief in the centralized nation as the default political organization is grossly misplaced. And we are seeing the de-evolution of nationhood before our eyes in our daily newsfeeds....As there are now more than 30 brands of Mountain Dew, there will be more nations in Europe.

posted by Diablevert on Oct 8, 2014 - 59 comments

"Author jumps up and down with joy when book does arrive"

A charming infographic on how publishing works (according to Floris Books). Via. [more inside]
posted by joseph conrad is fully awesome on Oct 3, 2014 - 25 comments

Big Shoulders, Big Hair, Big Perfume: 1980s Through Fragrance

"The beginning of my interest in fragrance coincided more or less with a momentous year in perfumery: 1981. It was in that first year of what would later be called the Big Eighties that a Beverly Hills boutique released an eponymous scent housed in a box with yellow stripes that evoked the store’s awning. Giorgio was an immediate and a ubiquitous smash, a powerhouse floral so outsized that restaurants were said to refuse seating to Giorgio-wearing patrons." The '80s ushered in a new era in perfumery. [more inside]
posted by joseph conrad is fully awesome on Sep 28, 2014 - 84 comments

Redder and redder, and prettier and prettier.

The Awful Reign of the Red Delicious: How the worst apple took over the United States, and continues to spread.
posted by Faint of Butt on Sep 10, 2014 - 324 comments

I hope you'll understand

"The new Energy Elixir and “sparkling future pop sensationQT has finally debuted its new jingle “Hey QT” in full. It’s as if the drink’s creators, SOPHIE and A. G. Cook, harnessed the most cloying earworms and pop tropes of the 21st century, shaped them into slightly grotesque manifestations, and then teamed up with the best marketers in the business to optimize it for mass consumption. The result? A song that provides its listeners with crisp focus, pure energy, and razor-sharp reaction." [more inside]
posted by Potomac Avenue on Aug 28, 2014 - 32 comments

The Rise and Fall of Brownie Wise

In the 1951, impressed by the amount of Tupperware she was selling (especially compared to other outlets), Earl Tupper hired Brownie Wise to run his sales organization. As a VP of the company, she revolutionized Tupperware with her Tupperware parties, her salesforce management, and other sales and marketing techniques, thus allowing him to stay in the background, creating new designs. Sales skyrocketed and Tupperware became popular throughout the United States. [more inside]
posted by julen on Aug 20, 2014 - 21 comments

BuzzFeed Motion Pictures President Ze Frank

Producer Michael Shamberg Wants to 'Invent the Future' With BuzzFeed Motion Pictures - "I don't think there's ever been a Hollywood R&D model like we have here." (previously 1,2,3) [more inside]
posted by kliuless on Aug 13, 2014 - 28 comments

In conclusion, LEGO is a land of contrasts.

LEGO does something good! (Sets revolving around female scientists sold out in one day; previously.) LEGO does something bad! (Sets with major petro-company branding.) [more inside]
posted by feckless fecal fear mongering on Aug 12, 2014 - 85 comments

The Grotesque Apple, the Ridiculous Potato, the Hideous Orange..

Declaring 2014 the European Year against Food Waste, the European Parliament has adopted a non-legislative resolution that called for action to halve food waste by 2025 and improve access to food by the needy. French grocery store Intermarche got on board with a delightful campaign aimed at convincing people that appearances don't matter when it comes to great tasting foods and increasing awareness of food waste. The video is particularly charming.
posted by VioletU on Jul 18, 2014 - 41 comments

Designing a Perfect Summer

Kiel James Patrick and his fiancée Sarah Vickers spend much of their time meticulously photographing the many splendors of a certain strain of New England life - the world of "prep". But are the people who appear in Sarah and Kiel's photos really their friends? Do Sarah and Kiel own these incredible homes? Or are they just taking social media marketing to a whole new level?
posted by SkylitDrawl on Jul 5, 2014 - 55 comments

They use social media as a research tool

A primer for marketing to understanding Generation Z
posted by psoas on Jun 20, 2014 - 50 comments

Nathan for You

Nathan Fielder's Ingenious Dumb Humor - "How the star of Comedy Central's 'Nathan for You' makes the most of uncomfortable moments." (via; previously 1,2,3)
posted by kliuless on Jun 14, 2014 - 10 comments

Lionpower!

In 1967, you needed the best filmed entertainment humanity could produce, it was important.
posted by vrakatar on Apr 26, 2014 - 26 comments

Indie Ain't Just a Word

Jared Rosen offers a postmortem of GAME_JAM, a failed reality show about game development produced by Maker Studios and sponsored by Pepsi. Contestants Adriel Wallick, Robin Arnott, and Zoe Quinn also offer their perspectives.
posted by gilrain on Mar 31, 2014 - 46 comments

"You shouldn't dream your film, you should make it!" ~ Spielberg

Filmmaker IQ offers an extensive variety of free online courses, articles and tutorial videos for aspiring filmmakers. Their image gallery is also fun to browse through. [more inside]
posted by zarq on Mar 27, 2014 - 8 comments

Explaining the faux Irish pub revolution

Ireland, as much of the world knows it, was invented in 1991.
posted by Chrysostom on Mar 18, 2014 - 197 comments

The dangers of A/B testing

A/B testing has become a familiar term for most people running web sites, especially e-commerce sites. Unfortunately, most A/B test results are illusory (PDF, 312 kB). Here's how not to run an A/B test. Do use this sample size calculator or this weird trick.
posted by Foci for Analysis on Feb 23, 2014 - 38 comments

Yes, Kazakhstan should change its name. This map shows why.

"Life-long Kazakhstan President Nursultan Nazarbayev has suggested changing his country's name to make it friendlier to investors and tourists. It's obviously a little silly to change your country's name for marketing purposes. But there may be more meaningful reasons for the country to change its name..." An interesting perspective from Max Fisher at the Washington Post.
posted by paleyellowwithorange on Feb 11, 2014 - 33 comments

NYC events this weekend inc.: Lunar New Year, concerts, football game.

NFL holds Super Bowl in NYC; NYC unimpressed. While the stadium is technically in New Jersey, it is considered equally if not primarily a New York stadium, and the NFL turned Times Square and Broadway into Super Bowl Boulevard Engineered By GMC. Visitors can kick a football, watch television, ride a toboggan, shop, enjoy a free slice of Papa John's pizza, play XBox, take a photo with the oversized Roman numerals 'XLVIII', use relevant Twitter hashtags, and more. It is not decadent and depraved, though Vice and Gothamist would tend to disagree. The Times discusses less vehement disapproval and disappointment, while Business Insider wishes ill upon the city. Ticket sales are faltering relative to recent years, with the new mayor among those skipping out.
posted by save alive nothing that breatheth on Jan 31, 2014 - 104 comments

Strippers and Steaks Mentality

Booth Babes Don't Work
It’s a pretty indefensible practice. The hiring of young, college-aged females to dress as provocatively as possible to help promote…um, Ultra HD TV sets, Android tablets and Internet-enabled toothbrushes. It’s a relic of old enterprises, but that’s just the way they like their world. But what nearly every critic has failed to mention is a real concrete business reason to end the practice. Well, I do: Booth babes do NOT convert.

posted by jillithd on Jan 16, 2014 - 102 comments

Wrist Mounted Gadgets Ahoy!

Drop Kicker is a blog that investigates products on Kickstarter and Indiegogo that look scientifically implausible, outright impossible, or completely scammy
posted by The Whelk on Dec 6, 2013 - 15 comments

Video games are for boys

Despite a customer base that crosses many demographics, a large part of the video game industry has remained resolutely focused on appealing and marketing to male players in the 18-24 age group. It wasn't always this way. Although early coin-op and console game development was male-dominated, titles in the 1970s were either marketed for entire families or for adults in bars and later arcades. What changed? Polygon investigates.
posted by figurant on Dec 4, 2013 - 135 comments

An army of hipster-friendly bacon ninjas

Why Did 9,000 Porny Spambots Descend on This San Diego High Schooler? A voyage into the strange underworld of spambots, shady marketing, and non-human intelligence.
posted by Horace Rumpole on Nov 25, 2013 - 26 comments

Bread and Circuses are HOT!

Ill conceived ad campaigns seem to be par for the course these days (I personally threw up my hands twenty years ago when Janis Joplin was first used to sell Mercedes Benz), but you have to marvel at the thinking behind Covergirl's recent marketing tie-in with the film "Catching Fire" that assumes people would enjoy looking like the air-headed, blood-thirsty residents of the Capital. The Guardian weighs in.
posted by AlonzoMosleyFBI on Nov 25, 2013 - 196 comments

"How do you calculate the effect that demons have on property value?"

Does Satan worship lower a Las Vegas mansion's value? [latimes.com] How do you determine a price people might pay for such “stigmatized properties?” It’s simple, really. You call Randall Bell.
posted by Fizz on Oct 13, 2013 - 40 comments

A Genre of Surpassing Banality

Thomas Frank discusses the literature of the creative class.
posted by sendai sleep master on Oct 13, 2013 - 59 comments

Leveraging Imperfections of Sensors for Fingerprinting Smartphones

SensorPrint is a proposal to exploit subtle imperfections in accelerometers as a unique fingerprint for smartphones [pdf]. It's easy to demonstrate the idea: Generate a unique ID for your own device. SensorPrint joins other hardware-based tracking concepts in the pursuit of non-configurable, location-aware, un-deletable "cookies" on your mobile device. [via]
posted by Chinese Jet Pilot on Oct 10, 2013 - 5 comments

Data You Can Believe In

The data analysis group that used Facebook and set top TV data to help Barack Obama win the latest election is taking its talents to the private sector. (SL NYTimes)
posted by reenum on Sep 30, 2013 - 16 comments

Something is going to happen ... tomorrow.

As previously discussed on MetaFilter, the countdown has now reached one day. Halo? Battlestar Galactica? A new album by Bros? Or something more sinister, as hinted at (perhaps) by the spectograph of the end-video silences?
posted by Wordshore on Sep 23, 2013 - 450 comments

Yo Joe?

Nostalgia isn't always pretty: The 24 Worst-Dressed Members of G.I. Joe and Cobra along with The 10 Most Useless Members of G.I. Joe and finally, The 20 Stupidest GI Joe Vehicles Ever.
posted by Brandon Blatcher on Sep 9, 2013 - 56 comments

The [INSERT JOB TITLE]'s Daughter

"I was curious to see how many of these books there actually are, so I did a search for books with 'The' and 'Daughter' in their titles on Goodreads. Afterward I spent some time copying and pasting all instances of The ___’s Daughter into an Excel spreadsheet. How much time? A lot..." [more inside]
posted by taz on Aug 7, 2013 - 106 comments

ONE WEIRD TRICK TO GET METAFILTER FAVORITES

Matthowie hates him! Mefite's shocking discovery of how to get 100 favorites in 10 minutes. Up your favorite ratio in 10 days with one weird trick, take your mefi performance to the next level. Click here [more inside]
posted by Carillon on Aug 1, 2013 - 104 comments

#toomucheffortfortoolittlereward

I came to Twitter because I had a book to sell, and my misgivings about the whole enterprise meant that I would never be any good at it. A phrase comes to mind: I was “pissing into the void.” For 1 year, 4 months and 22 days—or 508 days total—Twitter became part of my daily thinking ritual. Writer Benjamin Anastas says Goodbye to Twitter Village. VQR editor Jane Friedman comments.
posted by shivohum on Jul 10, 2013 - 35 comments

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