440 posts tagged with Marketing.
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Apparently no one in the New Zealand branch had ever used the internet

McDonalds Let the Internet Create Their Own Burgers and Guess What Happened
posted by Johnny Wallflower on Jul 24, 2016 - 40 comments

book covers tell women what they want by surmising who they want to be

The Subtle Genius of Elena Ferrante’s Bad Book Covers by Emily Harnett [The Atlantic] With their sandy beaches and windswept women, the U.S. editions of Elena Ferrante’s novels look familiar even if you’ve never seen them. That’s because they look like virtually every other book authored by a woman these days—not to mention like bridal magazines, beach-resort brochures, and even “Viagra ads.” On Twitter and beyond, readers have described Ferrante’s covers as “horrible,” “atrocious,” “utterly hideous,” and as a “disservice” to her novels. At Slate, one commenter approvingly mentions a local bookstore’s decision to display one of Ferrante’s books in plain brown paper, reviving a practice used for Playboy and the infamous issue of Vanity Fair with a pregnant Demi Moore on the cover. The implication, of course, isn’t that Ferrante’s covers are obscene in the traditional sense—just obscenely bad. Previously.
posted by Fizz on Jul 9, 2016 - 46 comments

Edsel and Quikster and New Coke, Oh My! (Or Olestra...)

17 Great Failures in New Products and Branding (from established companies that SHOULD have known better). via Consumerist, the Consumer Reports-affiliated blog (and one of their better ideas)
posted by oneswellfoop on Jun 30, 2016 - 75 comments

But does it still cost more?

Is this the end of 'shrink it and pink it'?
posted by almostmanda on Jun 9, 2016 - 63 comments

How an Ad Campaign Made Lesbians Fall in Love with Subaru

"While gay and lesbian consumers loved the shout outs in the license plates, straight people would only notice features like a bike rack. Paul Poux, who helped come up with the license plate idea, says he held focus groups with straight audiences where he’d show ads featuring gay couples. Even after an hour of talking about gay issues, they’d think a man was shopping with his uncle." (See also: pinkwashing, pink money.)
posted by zebra on May 24, 2016 - 119 comments

"This is a bullshit marketing stunt"

When is revenge porn (a scourge of the Internet age) not revenge porn? When it's a terrible marketing stunt that misfires and you get accused of exploiting actual victims of revenge porn.
posted by Mezentian on May 11, 2016 - 64 comments

I Want Your Email Address

I Want Your Email Address. Don’t think about it. Just enter your email address into any of the places I’ve provided for you. Then, you can be on your way. I made it extremely easy for you to join my mailing list, and yet you think this is a game. This is not a game. I want your email address! And I want it NOW!
posted by chrisamiller on Apr 30, 2016 - 41 comments

the marketing team jokingly referred to as a “lesbian suicide musical.”

Selling Queerness: The Curious Case of Fun Home (SL Atlantic)
posted by roomthreeseventeen on Apr 27, 2016 - 41 comments

The Headless Women of Hollywood

It's a truly amazing time to be a headless female body part in Hollywood! This Tumblr examines the time-honored tradition of movie posters displaying women’s bodies without their heads or faces. AVClub asks "How can gender equality ever be achieved in movies if women are being chopped up for spare parts in the ads?"
posted by Cookiebastard on Apr 25, 2016 - 41 comments

HubSpot is leading a revolution. HubSpot is changing the world.

My Year in Startup Hell. Dogs roam HubSpot’s hallways, because like the kindergarten decor, dogs have become de rigueur for tech startups. At noon, Zack tells me, a group of bros meets in the lobby on the second floor to do push-ups together... On the second floor there are shower rooms, which are intended for bike commuters and people who jog at lunchtime, but also have been used as sex cabins when the Friday happy hour gets out of hand. Later I will learn (from Penny, the receptionist, who is a fantastic source of gossip) that at one point things got so out of hand that management had to send out a memo. “It’s the people from sales,” Penny tells me. “They’re disgusting.” [more inside]
posted by Horace Rumpole on Mar 28, 2016 - 219 comments

How to market a budding industry

Pot businesses are, above all, businesses, and they’re responding as businesses do: with marketing aimed at convincing longtime pot users that their brand is better than the others—and, just as important, at increasing demand by encouraging curious nonusers to try their product first. --The Art of Marketing Marijuana [SLTheAtlantic]
posted by MoonOrb on Mar 16, 2016 - 50 comments

The Secret Lives of Tumblr Teens

"That feeling when you hit a million followers, make more money than your mom, push a diet pill scheme, lose your blog, and turn 16."
posted by roomthreeseventeen on Feb 17, 2016 - 60 comments

How Ronald Reagan paved the way for Star Wars selling everything to kids

If asked to think of the lasting legacies of Ronald Reagan, you might conjure up the long shadow of US military intervention in Central America or the coordinated attack on organized labor and public-sector programs. Probably few of us would think about the spectacle of Shrek hawking Twinkies. But one lasting consequence of Reagan’s reign is felt by every parent in the country every day: As president, Reagan opened the floodgates to targeted junk food marketing to children and teens.
What Ronald Reagan has to do with Dora on your Popsicle package: the backstory behind Shrek hawking Twinkies (and everything else) [more inside]
posted by filthy light thief on Feb 12, 2016 - 19 comments

4-19-1775 NEVAR FORGET

"It Started Here." With great excitement, living history attraction Colonial Williamsburg spent more than a million dollars to put out its first-ever TV ad during the Super Bowl. The splurge may have backfired, as its use of footage of the World Trade Center towers falling on 9/11 to a Tom Brokaw voice-over angered and upset many in its target markets and puzzled plenty of others. Takes from Daily News, Esquire, Gothamist, USA Today, NY Post, Slate, HuffPo. [more inside]
posted by Miko on Feb 8, 2016 - 87 comments

"The top hat and the thimble weren’t plot points, either."

“Would your son want to play with an action figure of Rey, the central figure in the latest Star Wars film? Would your daughter? It’s too bad they don’t have the choice; Hasbro, among other toymakers, left out the one key female figure in their The Force Awakens game sets. Hasbro says it was to preserve plot secrets, but an industry insider said the choice was deliberate.” Where's Rey?
posted by everybody had matching towels on Jan 20, 2016 - 216 comments

...and then all that was left was the porn

"But in the dark crevices of the Internet, something else was brewing: without warning, Erin Esurance became masturbation fodder for the very demographic she was designed to target." How Esurance Lost Its Mascot to the Internet.
posted by naju on Dec 21, 2015 - 131 comments

Turns out good beards don't mean good chocolate

How the Mast Brothers fooled the world into paying $10 a bar for crappy hipster chocolate [more inside]
posted by holborne on Dec 17, 2015 - 152 comments

How corporations profit from black teens' viral content

The originator of "on fleek" was a 16-year-old girl from South Chicago. "Cool hunting" by advertisers has long captured and resold content from black youth in urban communities. But the rise of social media have made the process significantly faster, and the capitalization on trends far richer. Yet the youth who create dance styles and new language are rarely compensated for their cultural work. And the shape of copyright law is partly to blame. [more inside]
posted by gusandrews on Dec 5, 2015 - 21 comments

These are my surprised wings.

The beverages are consumed regularly by thirty-one per cent of kids between the ages of twelve and seventeen, and by thirty-four per cent of those aged eighteen to twenty-four. U.S. sales for energy drinks and shots now total more than twelve and a half billion dollars—a number that the market-research firm Packaged Facts predicts will grow by another nine billion dollars by 2017. A new study [note: behind paywall] , published in the November issue of Health Psychology, suggests that appeals by energy-drink companies to the thrill-thirsty male id are coming at a psychological and physical cost, however. -- Rachel Giese, How Energy-Drink Companies Prey on Male Insecurities
posted by Room 641-A on Dec 3, 2015 - 42 comments

Juno MacGuff takes one look and replies, "Seriously?"

The Funky Little Football Phone That Sold a Million Magazines.
posted by AlonzoMosleyFBI on Oct 30, 2015 - 33 comments

The Fluffernutter

Did you mark Fluffernutter Day yesterday? Part of the cuisine of New England, a fluffernutter is a sandwich made with peanut butter and marshmallow fluff, usually served on white bread. The name was invented by an ad agency in 1960. Also called a Liberty Sandwich, it been proposed as the official state sandwich of Massachusetts. There are many variations e.g. Reese's Pieces and Nutella, and... [more inside]
posted by Wordshore on Oct 9, 2015 - 83 comments

You might easily be using a Mackster Air.

How the i got into iMac.
posted by pjern on Sep 19, 2015 - 71 comments

Note: focus between the ears.

How my negative review of Legend was spun into movie marketing gold
posted by philip-random on Sep 9, 2015 - 46 comments

Upgraded Medium Chain Snake Oil

The founder of Fitocracy explains how consumers fall for dubious fitness fads, with special emphasis on the work of Dave Asprey, "The Bulletproof CEO" (previously and previously).
posted by chrchr on Aug 27, 2015 - 82 comments

Youtube video game stars may be breaking FTC regulations

According to Gamastura, Youtube stars like Seananners may be breaking FTC disclosure guidelines. Adam "SeaNanners" Montoya has heavily promoted a new video game called Dead Realm on his Youtube channel. He does not mention that he has a financial stake in the game's publisher, 3BlackDot, in every video about the game. The FTC has specific guidelines for Youtubers and product endorsement, which Adam (and others) have ignored. [more inside]
posted by clockworkjoe on Aug 21, 2015 - 54 comments

Cargo cult of personality

The IBM Watson Personality Insights service uses linguistic analytics to extract a spectrum of cognitive and social characteristics from the text data that a person generates through blogs, tweets, forum posts, and more. Just enter a chunk of text with at least 100 recognized words and Watson will break down your (or Hitler's or Donald Trump's) personality compared to other participants. [more inside]
posted by Room 641-A on Jul 27, 2015 - 80 comments

Activia, Monterey Jill, & Special K Down the Hatch

Here's what happens when a man eats nothing but food made for women. When I began my exploration of gendered food items, I was hoping for a dramatic payoff.... Instead, I got a pile of cardboard packaging and confirmation of my thesis: marketing something as “for women” -- the pinks and purples, the low-calorie labels, the suggestions that life is just sooooo crazy and women need to take a break with a thumbnail-sized brownie -- is the dumbest gimmick in food marketing.
posted by katie on Jun 25, 2015 - 115 comments

Fair Pitches

Sales Pitches at the Fair (1985) Product pitches - a form of performance art, a secular evangelism (1979), and a time-honored fair tradition. You won't believe your eyes when you see the Micro Steamer, Grill Mat, EZMop, ShopSmith, Salsa Maker, Squirmles, Shu Nu, Ultimate Hose, Steam Mop Plus, VitaMix, Slushy Magic...
posted by Miko on Jun 5, 2015 - 23 comments

Love (of ice cream) knows no gender

The Magnum ice cream company has launched the Be True To Your Pleasure campaign, featuring gender-nonconforming individuals (referred to in marketing materials as "drag queens") as glamorous spokesmodels. [more inside]
posted by Ursula Hitler on May 30, 2015 - 53 comments

Like I need easier ways to buy books

In this NPR story on diversity in publishing, one of the things that leaped out at me was a quote from an editor citing a PEW study that revealed that African-American women “are the largest group of readers in the country.” (Which you’d never know from the lack of diversity in protagonists, cover models, and so on.) Why did publishers have to rely on PEW for that data? Because they have very little research into the habits of individual readers. They’ve never needed it; they’ve always done business with chain sales reps.
Stephanie Leary: How publishers could get more of my money (and make me happy to give it).
posted by MartinWisse on May 15, 2015 - 16 comments

Who will win the race?

Starbucks announced a new campaign to start conversations about racial issues by inviting baristas to pen the words Race Together on the sides of their ubiquitous cups. Unsure how to talk to your baristas about race? Jezebel has you covered. Of course, some people are less than thrilled with the campaign.
posted by jaksemas on Mar 17, 2015 - 172 comments

"We are a marketing team with very limited hardware experience."

The Kreyos Meteor Smartwatch has an extremely impressive feature set: Voice and gesture controls. Full integration with iOS, Android, and WP8. Shockproof, waterproof, accelerometer and activity tracker built in. Not a hard product to sell; In fact, it's a marketing person's dream. But after an extremely successful Indiegogo ($100,000 goal, $1.5 million raised) it was time to build the things, and they had no clue how to do it. [more inside]
posted by Tell Me No Lies on Feb 9, 2015 - 107 comments

Club Nintendo program ending

Last month, Nintendo announced that Club Nintendo, their customer loyalty program which involves registering purchased games and hardware, then filling out surveys about them in exchange for coins or stars (depending on your region) which can be spent on downloadable games and physical swag, is coming to a close in order to be replaced at a later date with a new program. Today, Nintendo has posted a huge list of physical goods and downloadable games (for Wii U, Wii, and 3DS) which members can spend the rest of their coins on before the system is shut down completely on June 30th, with download codes for complimentary copies of Flipnote Studio 3D for the 3DS being released to all members later this week.
posted by Pope Guilty on Feb 2, 2015 - 21 comments

Runs smiling face infinitely looped

We Know How You Feel Computers are learning to read emotion, and the business world can’t wait.
posted by infini on Jan 18, 2015 - 61 comments

They opened up a bank account in her name with it.

Target ad features child with Down syndrome (San Francisco Chronicle) [more inside]
posted by joseph conrad is fully awesome on Jan 1, 2015 - 19 comments

Why "Marsala"? Because we thought it sounded better than "Scab".

Pantone has announced that 18-1438 aka Marsala, is the color of the year for 2015. Here's how they decided, although not everyone approves. Fast Company offers some alternate names.

Pantone Color of the year, previously – 2014: Radiant Orchid, Pantone Color Forecasting
posted by Room 641-A on Dec 12, 2014 - 55 comments

A startup reports from the marketing frontier

“The home runs have really been anything we can do to target our actual users,” Budman reflects. “You want to get as narrow as possible. If we can find Mac software developers in the Mission or in Brooklyn, it’s awesome.” Fast-growing online backup company Backblaze tried all kinds of marketing ploys to get new customers, from Adwords to an appearance on Ellen Degeneres: here's what worked and what didn't. (Previously)
posted by shivohum on Nov 18, 2014 - 14 comments

Meet "Alex from Target"

Alex from Target is very important. His ride to meme-dom was seemingly instantaneous and has mystified us all. Even Alex is confused by his rise to fame. So who just is "Alex from Target?" [more inside]
posted by ourt on Nov 5, 2014 - 73 comments

Nothing has ever been this Internet before.

Bijin&Co. are a modeling agency with a unique solution to the two-pronged need of attracting new models and figuring out which ones are the most popular with the public: put a pretty lady clock on the Internet. [more inside]
posted by Poppa Bear on Oct 21, 2014 - 15 comments

Bringing back the bacon

Why is bacon suddenly popular again? A sustained effort by pork producers.
posted by Small Dollar on Oct 9, 2014 - 70 comments

Twitter Will Destroy The Nation-State, Argues Marketer

In an essay for the Wharton School of Business' blog, confessed 'social media evangelist' and marketer Curtis Houghland argues that the advent of twitter and other social media heralds the destruction of the nation state over the coming century. Literally.
Formal nationhood as the basis for a social contract with its citizens dates only to the 17th century. It is a relatively new phenomenon. As Pankaj Mishra points out in Bloomberg View, 'Few people in 1900 expected centuries-old empires — Qing, Hapsburg, Ottoman — to collapse by 1918.' The belief in the centralized nation as the default political organization is grossly misplaced. And we are seeing the de-evolution of nationhood before our eyes in our daily newsfeeds....As there are now more than 30 brands of Mountain Dew, there will be more nations in Europe.
posted by Diablevert on Oct 8, 2014 - 59 comments

"Author jumps up and down with joy when book does arrive"

A charming infographic on how publishing works (according to Floris Books). Via. [more inside]
posted by joseph conrad is fully awesome on Oct 3, 2014 - 25 comments

Big Shoulders, Big Hair, Big Perfume: 1980s Through Fragrance

"The beginning of my interest in fragrance coincided more or less with a momentous year in perfumery: 1981. It was in that first year of what would later be called the Big Eighties that a Beverly Hills boutique released an eponymous scent housed in a box with yellow stripes that evoked the store’s awning. Giorgio was an immediate and a ubiquitous smash, a powerhouse floral so outsized that restaurants were said to refuse seating to Giorgio-wearing patrons." The '80s ushered in a new era in perfumery. [more inside]
posted by joseph conrad is fully awesome on Sep 28, 2014 - 84 comments

Redder and redder, and prettier and prettier.

The Awful Reign of the Red Delicious: How the worst apple took over the United States, and continues to spread.
posted by Faint of Butt on Sep 10, 2014 - 324 comments

I hope you'll understand

"The new Energy Elixir and “sparkling future pop sensationQT has finally debuted its new jingle “Hey QT” in full. It’s as if the drink’s creators, SOPHIE and A. G. Cook, harnessed the most cloying earworms and pop tropes of the 21st century, shaped them into slightly grotesque manifestations, and then teamed up with the best marketers in the business to optimize it for mass consumption. The result? A song that provides its listeners with crisp focus, pure energy, and razor-sharp reaction." [more inside]
posted by Potomac Avenue on Aug 28, 2014 - 32 comments

The Rise and Fall of Brownie Wise

In the 1951, impressed by the amount of Tupperware she was selling (especially compared to other outlets), Earl Tupper hired Brownie Wise to run his sales organization. As a VP of the company, she revolutionized Tupperware with her Tupperware parties, her salesforce management, and other sales and marketing techniques, thus allowing him to stay in the background, creating new designs. Sales skyrocketed and Tupperware became popular throughout the United States. [more inside]
posted by julen on Aug 20, 2014 - 21 comments

BuzzFeed Motion Pictures President Ze Frank

Producer Michael Shamberg Wants to 'Invent the Future' With BuzzFeed Motion Pictures - "I don't think there's ever been a Hollywood R&D model like we have here." (previously 1,2,3) [more inside]
posted by kliuless on Aug 13, 2014 - 28 comments

In conclusion, LEGO is a land of contrasts.

LEGO does something good! (Sets revolving around female scientists sold out in one day; previously.) LEGO does something bad! (Sets with major petro-company branding.) [more inside]
posted by feckless fecal fear mongering on Aug 12, 2014 - 85 comments

The Grotesque Apple, the Ridiculous Potato, the Hideous Orange..

Declaring 2014 the European Year against Food Waste, the European Parliament has adopted a non-legislative resolution that called for action to halve food waste by 2025 and improve access to food by the needy. French grocery store Intermarche got on board with a delightful campaign aimed at convincing people that appearances don't matter when it comes to great tasting foods and increasing awareness of food waste. The video is particularly charming.
posted by VioletU on Jul 18, 2014 - 41 comments

Designing a Perfect Summer

Kiel James Patrick and his fiancée Sarah Vickers spend much of their time meticulously photographing the many splendors of a certain strain of New England life - the world of "prep". But are the people who appear in Sarah and Kiel's photos really their friends? Do Sarah and Kiel own these incredible homes? Or are they just taking social media marketing to a whole new level?
posted by SkylitDrawl on Jul 5, 2014 - 55 comments

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