In the 1951, impressed by the amount of Tupperware she was selling (especially compared to other outlets), Earl Tupper hired Brownie Wise
to run his sales organization. As a VP of the company, she revolutionized Tupperware with her Tupperware parties, her salesforce management, and other sales and marketing techniques, thus allowing him to stay in the background, creating new designs. Sales skyrocketed and Tupperware became popular throughout the United States. [more inside]
posted by julen
on Aug 20, 2014 -
NFL holds Super Bowl in NYC; NYC unimpressed.
While the stadium is technically in New Jersey, it is considered equally if not primarily a New York stadium, and the NFL turned Times Square and Broadway into Super Bowl Boulevard Engineered By GMC.
Visitors can kick a football, watch television, ride a toboggan,
shop, enjoy a free slice of Papa John's pizza, play XBox, take a photo with the oversized Roman numerals 'XLVIII', use relevant Twitter hashtags,
and more. It is not decadent and depraved,
would tend to disagree. The Times discusses less vehement disapproval and disappointment,
while Business Insider wishes ill upon the city. Ticket sales are faltering relative to recent years,
with the new mayor among those skipping out.
posted by save alive nothing that breatheth
on Jan 31, 2014 -
Booth Babes Don't Work
It’s a pretty indefensible practice. The hiring of young, college-aged females to dress as provocatively as possible to help promote…um, Ultra HD TV sets, Android tablets and Internet-enabled toothbrushes. It’s a relic of old enterprises, but that’s just the way they like their world. But what nearly every critic has failed to mention is a real concrete business reason to end the practice. Well, I do: Booth babes do NOT convert.
posted by jillithd
on Jan 16, 2014 -
is a blog that investigates products on Kickstarter and Indiegogo that look scientifically implausible, outright impossible, or completely scammy
posted by The Whelk
on Dec 6, 2013 -
Despite a customer base that crosses many demographics
, a large part of the video game industry has remained resolutely focused on appealing and marketing to male players in the 18-24 age group. It wasn't always this way. Although early coin-op and console game development was male-dominated, titles in the 1970s were either marketed for entire families or for adults in bars and later arcades. What changed? Polygon investigates
posted by figurant
on Dec 4, 2013 -
Matthowie hates him! Mefite's shocking discovery of how to get 100 favorites in 10 minutes. Up your favorite ratio in 10 days with one weird trick
, take your mefi performance to the next level. Click here [more inside]
posted by Carillon
on Aug 1, 2013 -
I came to Twitter because I had a book to sell, and my misgivings about the whole enterprise meant that I would never be any good at it. A phrase comes to mind: I was “pissing into the void.” For 1 year, 4 months and 22 days—or 508 days total—Twitter became part of my daily thinking ritual.
Writer Benjamin Anastas
to Twitter Village
editor Jane Friedman comments
posted by shivohum
on Jul 10, 2013 -
In Reluctant Defense of the Curmudgeon Malcontents.
A Baltimore-area attorney explains how online marketing is hurting the legal profession: There is for the conscientious ethical attorney a balance between eremitic life in a Byzantine-era monastery and nonsense online carney barking, but none of these non-attorney folks deserve a seat at the table in that discussion. And the more you see of the online marketing nonsense that's out there, the more sympathetic you become to people with poor home training who reject that nonsense in language you wouldn't want uttered aloud in your grandmother’s house of worship.
posted by Cash4Lead
on May 8, 2013 -
Back in the day, Ken Segall helped create Apple's Think Different campaign
and helped name the iMac
. More recently he worked on JC Penney's Yours Truly
, commercial, before JCP ousted Ron Johnson as its CEO. He writes a sharp, entertaining blog called Ken Segall's Observatory
, where he offers opinions on advertising and design geekery. His take on Ron Johnson's failure
is interesting, as is this post
on what it takes for an advertisement to stand out in a crowd. He calls attention to surprisingly decent ads from Microsoft
, critiques terrible ads (from Microsoft
and JC Penney
and even Apple
, and comments on whether skeuomorphism has its advantages
. He's also fond
of discussing product names
. Give this one a skip if advertising gives you hives, but for those of you who're interested in things like this Segall's blog is especially choice stuff.
posted by Rory Marinich
on May 3, 2013 -
"The internationalized art world relies on a unique language. Its purest articulation is found in the digital press release. This language has everything to do with English, but it is emphatically not English. It is largely an export of the Anglophone world and can thank the global dominance of English for its current reach. But what really matters for this language—what ultimately makes it a language—is the pointed distance from English that it has always cultivated. " - Triple Canopy magazine on why do artists' statments and press releases sound so utterly odd and confusing.
posted by The Whelk
on Apr 26, 2013 -
India mourns Dr Verghese Kurien who passed away today
at age 90. If you have eaten butter in India, or been able to add a spot of milk to your tea, then you've experienced the impact
of Operation Flood — the largest dairy development program
in the world. Operation Flood helped India become the world's largest milk producer by 2010–11, with close to 17 percent of the global production. Gujarat-based co-operative, the "Anand Milk Union Limited", often called Amul, was the engine behind the success
of the programme. While much more can be said
about Dr Kurien's work with dairy farmers, cooperatives, milk production as well as his awards and honours
, his best known
legacy is perhaps the creation of
the Amul brand. The little girl who knew
just how to poke India's funny bone has her very own Previously
posted by infini
on Sep 8, 2012 -
By late May, more than ten million copies of E.L. James’s Fifty Shades trilogy, an erotic romance series about the sexual exploits of a domineering billionaire and an inexperienced coed, had been sold in the United States, all within six weeks of the books’ publication here. This apparently unprecedented achievement occurred without the benefit of a publicity campaign, formal reviews, or Oprah’s blessing, owing to a reputation established, as one industry analyst put it, “totally through word of mouth.”
[Grey Area: How ‘Fifty Shades’ Dominated the Market
posted by vidur
on Jul 30, 2012 -