Ill conceived ad campaigns seem to be par for the course these days (I personally threw up my hands twenty years ago when Janis Joplin was first used to sell Mercedes Benz), but you have to marvel at the thinking behind Covergirl's recent marketing tie-in with the film "Catching Fire" that assumes people would enjoy looking like the air-headed, blood-thirsty residents of the Capital. The Guardian weighs in.
An insert house provides labels and covers for products in TV and film production to avoid legal problems and Earl Hays Press is the big granddaddy of them all so why not enter an alternate off-brand universe of Butt Beer, Captain Sugarr, and Sports Page today?
It was bound to happen eventually. After a quarter-century, 26 Academy Awards, and an unparalleled streak of eleven artistic and commercial triumphs, Pixar's latest project, Cars 2, is Certified Rotten. Critics have assailed the film as a slick but hollow vehicle for Disney's $10 billion-dollar Cars
merchandising industry "lifestyle brand," replacing the original's serviceable tale of small-town redemption with zany spy games, hyperactive chase sequences, and even more lowbrow aww-shucks potty humor from Larry the Cable Guy. But it's not all bad news! Along with a fun new Toy Story 3 short, preceding today's (3-D) premiere showings is a first look at next year's Brave -- a darkly magical original story set in ancient Scotland featuring the studio's first female lead (and director). Evocative high-res concept art [mirror] is available at the official website, and character sketches have leaked to the web, with the apparently striking teaser trailer sure to follow. Also, be sure not to miss the sneak peak of Brave's associated short, "La Luna"!
"What I'm asking is this: Are screenwriters now affected by "spoiler culture" before they even begin the writing process? If you know a twist will be unavoidably revealed before the majority of people see the work itself, and if you concede that selling and marketing a film with a major secret will be more complicated for everyone involved … would you even try? Would you essentially stop yourself from trying to write a movie that's structured like The Sixth Sense?" Are Spoilers Flipping the Script?
An unexpected corollary of the modern marketing-and-distribution model is that films no longer have time to find their audience; that audience has to be identified and solicited well in advance. The Cobra - The New Yorker on the art and science of movie marketing.
Viral marketing for The Dark Knight kicks it up a notch. The Gotham Times -- Joker's Take -- A Safer Gotham -- Gotham National Bank -- Gotham Police -- Gotham City Rail -- Victim of Crime -- Harvey Dent for DA -- Wanted: Henchman
It's just a teaser trailer for a monster movie, but people (geeks) are going crazy trying to figure out what it's about. It may or may not have some ambiguous viral marketing associated with it (previously). Some think it's Cthulhu come to destroy New York, some think it's Voltron. Other less sensible people think it's a lion. It is definitely not a lion.
Using fine-art images to promote movies: "But it was Mr. Kessell's "Florilegium" (or "collection of floral images") daguerrotypes that caught Mr. Palen's eye: each image is close-up of a surgical instrument, so poetically rendered that it seems almost organic. Some of the macabre implements resemble exotic flowers. One, from a distance, could be mistaken for the horns of a gazelle. "We were sort of blocked, and all the pieces fell into place once I saw that image," Mr. Palen explained. A deal was made to use that daguerreotype [to promote the upcoming Tarantino-produced film "Hostel"], which actually shows a surgical clamp. [The poster] now appears in theaters and on widespread promotions. [Side: direct WMV link of Tarantino spazing out while introducing "Hostel's" director Eli Roth at a festival.]
Movie to release DVD within FOUR DAYS of theatrical release : This is of interest as a shift in marketing strategy that could be highly significant. Consider the implications.
Texting blamed for summer movie flops -Oh No! The good old days of 'Buying Your Gross' are gone. "No, the executives are not blaming such bombs as The Hulk, Charlie's Angels: Full Throttle or Gigli on poor quality, lack of originality, or general failure to entertain. There's absolutely nothing new about that. The problem, they say, is teenagers who instant message their friends with their verdict on new films - sometimes while they are still in the cinema watching..." What's an honest marketing executive gonna do? [Via Arstechnica]
Hulking out. I don't know what is more overwhelming, the sheer number of products tied in with the new Hulk movie, or the amount of detail kokogiak collected on the subject. I'm trying to remember another movie that had this variety of marketing tie ins (Slim Jim? Shot glasses? Jello?)
There is growing evidence that Somalia may be the next target in the "war on terrorism". Let's hope that the military doesn't repeat the same mistakes it made in the last intervention in Somalia chronicled in the book Black Hawk Down. All of this is great news for the upcoming movie based on said book. And you can't buy marketing like that. Or can you?
As noted earlier this month, there are slew of websites connected to Spielberg’s AI. As it turns out, they are all part of an intricate game that stands to last long after the movie comes out. That game is called “movie marketing,” albiet terribly engrossing marketing.
The next wave in Internet Advertising in the post Blair-Witch era.