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a real reality show

The Web Is Not A TV Channel is the latest in a series of admonitions for musical and marketing industry types from music blogger, record company founder and bass player Dave Allen. [more inside]
posted by Potomac Avenue on Jan 11, 2010 - 9 comments

The Obama Jacket

Barack Obama as celebrity spokeperson.
posted by mrducts on Jan 6, 2010 - 46 comments

Macaroni and Boom

Kraft Macaroni & Cheese will be the official sponsor of A Cheddar Explosion: The Demolition of Texas Stadium.
posted by GatorDavid on Jan 5, 2010 - 44 comments

Kristof's Advice for Saving the World.

What would happen if aid organizations and other philanthropists embraced the dark arts of marketing spin and psychological persuasion used on Madison Avenue? We'd save millions more lives.
posted by lunit on Dec 28, 2009 - 50 comments

Menu Psychology

Restaurants use menu psychology to entice diners. (SLNYT) [more inside]
posted by AceRock on Dec 23, 2009 - 77 comments

Pundits - Do Keep Up!

Embrace the web! It’s the same mantra that we hear day in, day out, from various sources; always those who have a vested interest in convincing us that artists are not doing so. These people seem to be the pundits, or people who want music to be free, and artists to make money in other ways - either by touring or by ‘monetising their experiential awareness’. Are these people the only people in the world who don’t receive a thousand spams a day from bands on Myspace, from people on Facebook suggesting that they become a fan, from dullards on twitter?

posted by divabat on Dec 20, 2009 - 32 comments

I blow up the dharma like what

The Sickest Buddhist - Arj Barker from The Flight of the Conchords does a rap skewering of materialism in Western Buddhism. (via) Brad Warner offers a more serious critique of "satori porn" (sfw) Beliefnet talks about the branding of Buddhism, where it's used to market everything from mp3 players to perfume to bars to ... toilet paper holders?
posted by desjardins on Dec 11, 2009 - 61 comments

Heard it from a friend

"Just when we thought we had done it all, along comes an awesome video game, where millions of people around the world can interact with us, and our music. How cool is that?" says Kevin Cronin, lead singer of REO Speedwagon. (via)
posted by Joe Beese on Dec 2, 2009 - 51 comments

Pepsi Review

The 27 Best (Non-Super Bowl) Commercials of the 2000s: Balls [Bravia] - Birthday [Got Milk?] - Bubble Boy [Volkswagen] - Bus Station [Starburst] - Carousel [Phillips] - Cog [Honda] - Dangerously Low [Levi's] - Diorama [Halo 3] - Evolution [Dove] - Freestyle [Nike] - Gorilla [Cadbury] - Grrr [Honda] - Hello Tomorrow [Adidas] - Lamp [IKEA] - Like [Volkswagen] - Mountain [Playstation] - Noitulove [Guinness] - Odyssey [Levi's] - Rabbit [Comcast] - Sheet Metal [Saturn] - Stork [Monster] - Swear Jar [Bud Light] - Tag [Nike] - Tea Partay [Smirnoff] - Touch [Skittles] - Wedding Toast [Budweiser] - Yes We Can [Dipdive]. Part of Adweek's "Best of the 2000s" competition, which also includes rundowns of the 22 Best Super Bowl Spots and the 15 Best Print Campaigns of the last decade, among many other voting categories.
posted by Rhaomi on Nov 23, 2009 - 72 comments

The business of online loyalty programs

A US Senate Committee just released its report on online loyalty programs. Combined, Webloyalty, Affinion, and Vertrue have made $1.4 billion in the past ten years charging customers $10-$20/month for marketing program memberships. Unfortunately, many of their customers (4 million this year) have no memory of authorizing the charges. [more inside]
posted by Nelson on Nov 18, 2009 - 26 comments

iSnack 2.0

The billionth jar of Vegemite was sold in 2008. This nutritious yeast-based brown paste has been popular in Australia for decades, although its "distinctive" taste has limited its popularity in foreign markets. In July 2009, a competition was held by Kraft to come up with a name for the new cheesy variant. The result, chosen from 30,000 entries, sparked such a backlash that Kraft quickly backed down... but was iSnack 2.0 a marketing failure or a publicity coup? [more inside]
posted by moorooka on Nov 3, 2009 - 111 comments

Random Weed Name Generator

Here's one for the 4:20 crowd: "The Random Weed Name Generator is a free public service, providing the cannabis community with more than 45,000 unique hemp handles."
posted by GatorDavid on Nov 2, 2009 - 20 comments

Help meeeeee!

"A company at a German trade show has attached tiny banner advertisements to flies and set them loose on unsuspecting visitors, in a bizarre yet effective marketing stunt."
posted by william_boot on Oct 29, 2009 - 74 comments

Let the hype rumpus start!

Where the wild marketing is ... [more inside]
posted by philip-random on Oct 17, 2009 - 32 comments

Ever dream THIS MAN?

Ever dream this man? Every night throughout the world hundreds of people dream about this face. [more inside]
posted by logicpunk on Oct 15, 2009 - 139 comments

ManLaw #1 - Profit!

A ManCave "advisorship" offers real men the opportunity to host MEATings (think male-targeted "Purse Party" or "Passion Party") where pink is forbidden, beer is Never, Ever, Seriously, Never refused, and various other bro codes are always in effect. [more inside]
posted by mrmojoflying on Sep 13, 2009 - 103 comments

"Jia Junpeng, your mom is calling you to come home and eat."

China's latest Internet obsession began with an anonymous post on a computer gaming forum: "Jia Junpeng, your mom is calling you to come home and eat." [more inside]
posted by tapeguy on Sep 6, 2009 - 34 comments

An ingenious device for avoiding thought...

The brain's plasticity has some neuroscientists worried about what the internet will do to reading - and to humanity. [more inside]
posted by smoke on Aug 13, 2009 - 64 comments

Constipation is murder! and other gems from early advertising of the West

The University of Washington Library's Early Advertising of the West, 1867-1918. [more inside]
posted by mudpuppie on Aug 12, 2009 - 24 comments

Alright! Let's go on a journey — through time and space! There are 95 Pokemon stamps! Let's get all of them!

"And much like Christmas, originally about the birth of a religious savior-figure named Jesus, is now about buying things for people and hoping that they buy more things for you, much how Easter, originally about the death of a religious savior-figure named Jesus, is now about receiving rabbit- or egg-shaped chocolates, now and forever Obon is about collecting all of the Pokemon." Japan, trains, marketing, pachinko, hordes of stamp-seeking children.
posted by silby on Aug 7, 2009 - 34 comments

Consider the Source

"It's a different way of thinking about 'local' that's not quite as literal," says a consumer research consultant in an article running this week in alternative newspapers nationwide. The piece (by Stacy Mitchell of the Institute for Local Self-Reliance) describes the response of global and national companies to the reality that consumers are moving more of their dollars into purchasing at locally owned businesses, representing both a threat, and an opportunity for companies that can successfully rebrand themselves as 'local'. As with greenwashing before it, 'localwashing' seeks to lure customers based on perception of values alone, resulting in such phenomena as Frito-Lay highlighting farmers from 27 states as the "local" growers for its potato chips and Hellman's Mayonnaise piloting a campaign in Canada to present its product as 'local' because most of the ingredients are from North America.
posted by Miko on Aug 5, 2009 - 58 comments

The Shack

RadioShack to rebrand itself later this year. [more inside]
posted by swift on Aug 3, 2009 - 138 comments

Craig Ferguson explains the Jonas Brothers.

Craig Ferguson explains the Jonas Brothers. [more inside]
posted by everichon on Jul 23, 2009 - 120 comments

Fast Food Fashions of the Eighties

Fast food fashions of the Eighties.
posted by mr_crash_davis mark II: Jazz Odyssey on Jul 18, 2009 - 53 comments

Halp your Queen's boobs, My Lord!

The downward spiral that is Evony, a web based multi-player game, advertising. Also: The Best Worst Ads by 1UP and fake in-game ads by Something Awful.
posted by Foci for Analysis on Jul 11, 2009 - 41 comments

Life imitates The Onion?

The Onion is funny because it imitates life. However, life is not as funny when it imitates The Onion.
posted by Premeditated Symmetry Breaking on Jul 6, 2009 - 68 comments

Awards can't save forests.

Awards can't feed the hungry. (via, with supporting links)
posted by divabat on Jun 21, 2009 - 17 comments

Possesed Marketing

In other energy drink news, the makers of Samedi have decided that the best way to market a drink named after a famous Vaudou spirit was to let him have his input in the marketing campaign. [more inside]
posted by Burhanistan on Jun 9, 2009 - 47 comments

Naughtly, but not that naughty

Q: You like chocolate? You are a person who likes the chocolate finger that we are currently testing?
A: Yes! I am! I like chocolate!
Q: You like chocolate! In fact, you are a person who likes chocolate as much as a company likes money!
A: YES I LIKE CHOCOLATE AS IF IT WERE MY PROFESSION!! TELL ME MORE ABOUT IT!
Q: YOU ENJOY THIS FLING YOU SEXY CONSUMER. [more inside]
posted by Brandon Blatcher on May 17, 2009 - 90 comments

Why you're probably not named Tricia

What leads cultural tastes and practices to be abandoned? (.pdf) A new PNAS paper by marketing professor Jonah Berger and organizational psychologist Gael Le Mens argues that the faster a trend rises, the faster it's likely to fall, at least as regards longitudinal data of first names given to American children. (Via the Baby Names Blog.) Berger has written before on the drive to non-conform; a 2007 joint paper with Emily Pronin and Sarah Molouki (.pdf) shows that "people see others as more conforming than themselves.... placing more weight on introspective evidence of conformity (relative to behavioral evidence) when judging their own susceptibility to social influence as opposed to someone else's."
posted by escabeche on May 5, 2009 - 42 comments

Mmm, fully rugged.

Your laptop computer says a lot about you. Maybe my husband and I need to put more thought into our purchases. We'd want to make sure we're projecting the correct images, right? [more inside]
posted by Neofelis on Apr 30, 2009 - 63 comments

Marketing Gone Bad?

The videogames industry's not known for its subtlety when promoting its wares. Controversy has often been a successful part of their marketing campaigns. But is this a step too far? They'll have to go some way to cause more chaos than these guys
posted by muggsy1079 on Mar 11, 2009 - 86 comments

Eat Acai, Diet Home

Nicholle, Amy, Melanie, and Jenny are "in no way affiliated with, endorsed by or sponsored by the products reviewed , its partners, or subsidiaries."
posted by MrChowWow on Feb 11, 2009 - 66 comments

Bomb, Blitz, Fumble, or Pass - Super Bowl Ads Go Long

It's time to get ready for the Super Bowl... Ads! Adland has freely available archives of 37 years of commercials from the big game, over 2,800 ads - from 1969, when Winston, Salem, Camel, Tareyton, Pall Mall, and Silva Thins smoked up the Bowl *cough-cough*, all the way to 2008, when the best-liked ad was Bud's dalmation inspiration (how do we know it was best liked? SCIENCE!). Some highlights of the collection include: [more inside]
posted by taz on Jan 29, 2009 - 40 comments

Cross Cultural Marketing Blunders

Cross Cultural Marketing Blunders -- such as Panasonic's motto, "Touch Woody - the internet Pecker" [more inside]
posted by Chocolate Pickle on Jan 27, 2009 - 45 comments

Selling snake oil

An unexpected corollary of the modern marketing-and-distribution model is that films no longer have time to find their audience; that audience has to be identified and solicited well in advance. The Cobra - The New Yorker on the art and science of movie marketing.
posted by fearfulsymmetry on Jan 21, 2009 - 36 comments

So Sari About Your Washing Machine...

The Washing Machine That Ate My Sari: Mistakes in Cross-Cultural Design is a fascinating article about making cross-culturally sensitive products for the Indian market. The title refers to how the Whirlpool company's introduction of the World Washer into India proved to be a financial disaster, because a millimeter gap between the washer's agitator and its drum ended up shredding most traditional Indian clothing. You can also read about how the Indian preference for warm milk at breakfast turned Kellogg's corn flakes into a big flop in India.
posted by jonp72 on Jan 7, 2009 - 43 comments

Don't be micro-bored

Ever spend a few moments during the day idly mucking about with your cellphone? You're part of a new trend known as micro-boredom - which now presents "a significant opportunity for a publisher to exploit readership and advertising consumption". Get away from the bombardment of advertising and find some sacred space, or just turn off the phone.
posted by divabat on Dec 30, 2008 - 30 comments

I always preferred Jawbone anyway

"I am staggered and embarrassed at what you have written, and firmly believe you should be banned from writing professionally in the UK, especially when i read some of the apalling bands you give good reviews to." The NME reviews Seasick Steve - in the literal sense.
posted by mippy on Dec 18, 2008 - 72 comments

Let me guess- you didn't show that ad to a Mom, did you?

Want to sell your pain reliever to mothers? Rule #1: Don't make an ad that pisses off the "Mommy Bloggers". Twitter is currently "Motrin Moms" central- but that's not good news for Motrin.
posted by ThePinkSuperhero on Nov 16, 2008 - 119 comments

“Single?” Lawn Signs Conquer the American Landscape

Chances are, over the past two years you've seen lawn signs for [your_town_name]singles.com If you're like me, you wondered about the marketing strategy behind them. If you're like this guy, you launch an obsessive investigation into the phenomenon. [more inside]
posted by lekvar on Nov 6, 2008 - 41 comments

clean type is godly type

We've seen it done before with Ms. Dewey (previously), but all the same, meet Max Kerning. He's also on Facebook and Twitter. He's a total shill (Sutcase Fusion 2) but still worth checking out. [more inside]
posted by cjorgensen on Oct 30, 2008 - 13 comments

Sienfeld wants you to buy Vista, Shatner wants you to buy a Vic 20

Celebrity computer endorsements throughout the ages.
posted by Artw on Aug 21, 2008 - 65 comments

Google Search Engine Ranking Factors v2

Google Search Engine Ranking Factors v2 "represents the collective wisdom of 37 leaders in the world of organic search engine optimization. Together, they have voted on the various factors that are estimated to comprise Google's ranking algorithm." The highest ranked factor is Keyword Use in Title Tag.
posted by Soup on Aug 18, 2008 - 56 comments

This is an intense love story.

How have you been burned by love?
posted by divabat on Jul 28, 2008 - 41 comments

You can't beat the Axis if you get VD.

Vintage ads galore.
posted by goodnewsfortheinsane on Jul 12, 2008 - 25 comments

Filter for president! It's a mildly amusing prank that's also a viral ad!

Hey Meta,

Just saw a news report that you were on. Cool! Here is the link.

Best,

gnfti
posted by goodnewsfortheinsane on Jul 11, 2008 - 62 comments

The Employable Web Designer

The Employable Web Designer ― Andy Rutledge at Design View constructs a list of suggestions to help aspiring designers better craft their own preparedness and, if necessary, adjust their degree plans toward a more effective and responsive result in the web design field. (previously) [more inside]
posted by netbros on Jun 28, 2008 - 39 comments

Logo-rithms

Logólogos makes mathematical equations out of the 'creative' process of logo design.
also a good example of "you don't need to speak the same language" blogging
posted by wendell on May 23, 2008 - 31 comments

Polaroid Packaging, the Apple of its Day

The Branding of Polaroid 1957-1977: How we beat Eastman Kodak and its little yellow boxes at point of purchase despite a clunky product and an irrelevant corporate name. Graphic designer Paul Giambarba blogs about his experience creating Polaroid's iconic corporate identity, product packaging and print advertising while freelancing for Polaroid through the company's rise and fall.
posted by Chinese Jet Pilot on May 22, 2008 - 7 comments

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