417 posts tagged with Marketing.
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Starbucks introduces a new logo

Starbucks unveils a new logo. They're taking a no-words branding approach. [more inside]
posted by litnerd on Jan 5, 2011 - 142 comments

"The key learning from this was that *Santa* IS brand. PARTLY literally and TOTALLY metaphorically."

*Santa* is a Concept, not an idea. It's an Emotion, not a feeling. It's both Yesterday and Today. And it's Tomorrow as well. Santa winds infinite Possibilities around finite Limitations to evoke the essence of invention and the Odour of Nostalgia. It has the complexity of Simpleness and the Simplicity of complexitiveness. It begins with the Hiss of Power and ends with the Ah of Surprise. *Santa* is.
posted by creeky on Dec 16, 2010 - 18 comments

Groupon Editorial Manual

Groupon's Editorial Manual
posted by shotgunbooty on Dec 7, 2010 - 46 comments

Facebook. Privacy. Again.

The Wall Street Journal's What They Know blog is charged with determining what information marketers are capable of learning about internet users through tracking technology. This weekend, they took aim at Facebook, after their investigation discovered that many popular apps on the social-networking site, including those by Zynga, have been transmitting identifying information in the form of User ID's to dozens of advertising and Internet tracking companies, even if a user has enabled strict privacy settings. Additional analysis. Response post on Facebook's Developer Blog. Forbes' blogger Kashmir Hill asks if the WSJ is overreacting, and Techcrunch notes that the severity and risks of UID transferral are still being debated.
posted by zarq on Oct 18, 2010 - 56 comments

Traffic Jam 101

The Imperial Stars promote their new single "Traffic Jam 101" with a traffic jam on 101.
posted by Chinese Jet Pilot on Oct 12, 2010 - 40 comments

You, … were human after all

The National Theatre teaches some valuable lessons about Twitter marketing.
posted by mikoroshi on Sep 14, 2010 - 20 comments

A New Name For Corn Syrup

The Corn Refiners Association, which represents firms that make corn syrup, has been trying to improve the image of the much maligned sweetener with ad campaigns, and web sites, (Previously) promoting it as a natural ingredient made from corn. Now, the group has petitioned the United States Food and Drug Administration to start calling the ingredient "corn sugar," arguing that a name change is the only way to clear up consumer "confusion" about the product. (VIA)
posted by Blake on Sep 14, 2010 - 172 comments

A hunter shoots a bear

A hunter shoots a bear.
posted by swift on Sep 3, 2010 - 60 comments

TJ Secrets

Inside the secret world of Trader Joe's. [more inside]
posted by AceRock on Aug 25, 2010 - 136 comments

21st Century Vampires

True Blood: The First 21st Century Vampires. [Spoilers, Previously, Via]
posted by homunculus on Aug 14, 2010 - 206 comments

Ja-va-ooh-la-la

Introducing: Lady Java. (Follow-up to the almost SFW "Java 4-Ever".) [more inside]
posted by iviken on Aug 14, 2010 - 37 comments

What Lies Beneath

Happy National Underwear Day, everyone.
posted by unSane on Aug 5, 2010 - 20 comments

the gold at the end of your rainbow

Unicorn Booty features gay-friendly North American businesses who buy a day to be featured with their own custom YouTube video, social media presence, and the opportunity for readers to win or obtain their products at a discount. 10% of their profits go to a different LGBTQ organisation per quarter. Past businesses featured include travel companies, cycling clothing, and grooming products dedicated to gay people.
posted by divabat on Jul 10, 2010 - 20 comments

Bail bond niche marketing

In jail? Post bail. No matter your crime, interest, or affiliation, there's a bail bond agent for you. Suspect in Snow White's demise? Grumpy's (video auto-starts); Mob? No prob. Goodfellas, Godfather's? Godfather's! [more inside]
posted by zippy on Jul 7, 2010 - 46 comments

An awesome way to move things vertically

Hygiene. Flexibility. Safety (SLYT) Another spoof on the Jobs presentation, but with a real company, product and serious effort behind it. It's odd because it's super-real, injokey and the viral ambition is ambiguous. Moneyshot at 7m40s.

As a sidenote, would Apple be able to stomp on this if they wanted to? I mean, this is so tongue in cheek I can't really see the tongue.
posted by monocultured on Jun 25, 2010 - 10 comments

Which ones are the female intersections?

The Process will make you want to slap your marketing department. (SLYT)
posted by Cool Papa Bell on May 25, 2010 - 73 comments

What you crave?

"To commemorate the 18th annual celebration of National Hamburger Month, White Castle has teamed up with Laura Slatkin, often called the "queen" of home fragrances, to introduce a candle with the steam-grilled-on-a-bed-of-onions scent of America's first fast-food hamburger." Yes, it's a White Castle scented candle. Just the thing to keep the Valentine's Day flames burning.
posted by jbickers on May 3, 2010 - 49 comments

A Devo, Inc. Initiative

"Look! At all the data! That you and I are a part of!" Devo would like you to participate in a quick market study. Previously.
posted by Rory Marinich on Apr 8, 2010 - 26 comments

Catch the Wave

25 years ago this month, with a move similar to the recent Tonight Show switchfail - Coca Cola introduced a new version of their signature product. "New Coke" wasn't exactly what people were looking for, but it all worked out OK when the blunder gave birth to "Classic" Coke, which went away quietly last year.
posted by davebush on Apr 1, 2010 - 112 comments

"Hi, I'm Keith. Trying to live out the rest of my life waiting for a pacemaker."

Always Split Test (Even if you’re a bum): A marketing experiment to benefit the homeless, or a homeless experiment to benefit a marketer? Online marketing blogger "Brian" puts his talent to work by making a better sign for a homeless man.
posted by circular on Mar 29, 2010 - 89 comments

sound in the mail

If an ad agency sent me this, I would be impressed.
posted by archivist on Mar 19, 2010 - 34 comments

if you can make it there, you'll make it anywhere

Is ‘If I Can Dream’ the Start of a Web Reality Rush? [more inside]
posted by Potomac Avenue on Mar 8, 2010 - 12 comments

this is only a coincidence

You have reached 1-800-I Feel OK.(mp3) To leave your own OK Soda Related Coincidence, Press 1. To listen to Coincidences, press 2. To respond to the OK Soda Personality Inventory, Press 3. To hear other fascinating options press [more inside]. [more inside]
posted by Potomac Avenue on Feb 20, 2010 - 25 comments

All Your Online Lives Are Belong To Us

'It's optional if you want to remain anonymous, but what's the point anymore?' A new generation doesn't mind sharing every detail of their lives online. So familiar online companies increasingly don't bother letting you control privacy options from the start, and make it difficult to detach. Are the privacy-concerned folks mostly older individuals who don't see the benefits of connectedness? Or are the people who share just about everything lined up with a pro-corporate culture pushed by marketers? [more inside]
posted by cashman on Feb 16, 2010 - 128 comments

Johnson vs. Johnston

London's transport system has a visual identity instantly recognised (and often imitated) around the world, of which a key part is Edward Johnston's typeface, originally designed for the London Underground. (Previously.) However, this may not be the case for much longer; the Mayor of London, Boris Johnson, has revealed plans to give all official London bodies a unified identity, based on that of the Visit London tourism campaign. There is already a Facebook group protesting the proposal.
posted by acb on Feb 13, 2010 - 36 comments

Terrible things everyone saw

The strangely sexist ads of Super Bowl XLIV, beginning with the woman hating Dodge Charger ad that broke my mind. (via The A.V. Club's Super Bowl Ads roundup) [more inside]
posted by The Devil Tesla on Feb 8, 2010 - 272 comments

a real reality show

The Web Is Not A TV Channel is the latest in a series of admonitions for musical and marketing industry types from music blogger, record company founder and bass player Dave Allen. [more inside]
posted by Potomac Avenue on Jan 11, 2010 - 9 comments

The Obama Jacket

Barack Obama as celebrity spokeperson.
posted by mrducts on Jan 6, 2010 - 46 comments

Macaroni and Boom

Kraft Macaroni & Cheese will be the official sponsor of A Cheddar Explosion: The Demolition of Texas Stadium.
posted by GatorDavid on Jan 5, 2010 - 44 comments

Kristof's Advice for Saving the World.

What would happen if aid organizations and other philanthropists embraced the dark arts of marketing spin and psychological persuasion used on Madison Avenue? We'd save millions more lives.
posted by lunit on Dec 28, 2009 - 50 comments

Menu Psychology

Restaurants use menu psychology to entice diners. (SLNYT) [more inside]
posted by AceRock on Dec 23, 2009 - 77 comments

Pundits - Do Keep Up!

Embrace the web! It’s the same mantra that we hear day in, day out, from various sources; always those who have a vested interest in convincing us that artists are not doing so. These people seem to be the pundits, or people who want music to be free, and artists to make money in other ways - either by touring or by ‘monetising their experiential awareness’. Are these people the only people in the world who don’t receive a thousand spams a day from bands on Myspace, from people on Facebook suggesting that they become a fan, from dullards on twitter?

posted by divabat on Dec 20, 2009 - 32 comments

I blow up the dharma like what

The Sickest Buddhist - Arj Barker from The Flight of the Conchords does a rap skewering of materialism in Western Buddhism. (via) Brad Warner offers a more serious critique of "satori porn" (sfw) Beliefnet talks about the branding of Buddhism, where it's used to market everything from mp3 players to perfume to bars to ... toilet paper holders?
posted by desjardins on Dec 11, 2009 - 61 comments

Heard it from a friend

"Just when we thought we had done it all, along comes an awesome video game, where millions of people around the world can interact with us, and our music. How cool is that?" says Kevin Cronin, lead singer of REO Speedwagon. (via)
posted by Joe Beese on Dec 2, 2009 - 51 comments

Pepsi Review

The 27 Best (Non-Super Bowl) Commercials of the 2000s: Balls [Bravia] - Birthday [Got Milk?] - Bubble Boy [Volkswagen] - Bus Station [Starburst] - Carousel [Phillips] - Cog [Honda] - Dangerously Low [Levi's] - Diorama [Halo 3] - Evolution [Dove] - Freestyle [Nike] - Gorilla [Cadbury] - Grrr [Honda] - Hello Tomorrow [Adidas] - Lamp [IKEA] - Like [Volkswagen] - Mountain [Playstation] - Noitulove [Guinness] - Odyssey [Levi's] - Rabbit [Comcast] - Sheet Metal [Saturn] - Stork [Monster] - Swear Jar [Bud Light] - Tag [Nike] - Tea Partay [Smirnoff] - Touch [Skittles] - Wedding Toast [Budweiser] - Yes We Can [Dipdive]. Part of Adweek's "Best of the 2000s" competition, which also includes rundowns of the 22 Best Super Bowl Spots and the 15 Best Print Campaigns of the last decade, among many other voting categories.
posted by Rhaomi on Nov 23, 2009 - 72 comments

The business of online loyalty programs

A US Senate Committee just released its report on online loyalty programs. Combined, Webloyalty, Affinion, and Vertrue have made $1.4 billion in the past ten years charging customers $10-$20/month for marketing program memberships. Unfortunately, many of their customers (4 million this year) have no memory of authorizing the charges. [more inside]
posted by Nelson on Nov 18, 2009 - 26 comments

iSnack 2.0

The billionth jar of Vegemite was sold in 2008. This nutritious yeast-based brown paste has been popular in Australia for decades, although its "distinctive" taste has limited its popularity in foreign markets. In July 2009, a competition was held by Kraft to come up with a name for the new cheesy variant. The result, chosen from 30,000 entries, sparked such a backlash that Kraft quickly backed down... but was iSnack 2.0 a marketing failure or a publicity coup? [more inside]
posted by moorooka on Nov 3, 2009 - 111 comments

Random Weed Name Generator

Here's one for the 4:20 crowd: "The Random Weed Name Generator is a free public service, providing the cannabis community with more than 45,000 unique hemp handles."
posted by GatorDavid on Nov 2, 2009 - 20 comments

Help meeeeee!

"A company at a German trade show has attached tiny banner advertisements to flies and set them loose on unsuspecting visitors, in a bizarre yet effective marketing stunt."
posted by william_boot on Oct 29, 2009 - 74 comments

Let the hype rumpus start!

Where the wild marketing is ... [more inside]
posted by philip-random on Oct 17, 2009 - 32 comments

Ever dream THIS MAN?

Ever dream this man? Every night throughout the world hundreds of people dream about this face. [more inside]
posted by logicpunk on Oct 15, 2009 - 139 comments

ManLaw #1 - Profit!

A ManCave "advisorship" offers real men the opportunity to host MEATings (think male-targeted "Purse Party" or "Passion Party") where pink is forbidden, beer is Never, Ever, Seriously, Never refused, and various other bro codes are always in effect. [more inside]
posted by mrmojoflying on Sep 13, 2009 - 103 comments

"Jia Junpeng, your mom is calling you to come home and eat."

China's latest Internet obsession began with an anonymous post on a computer gaming forum: "Jia Junpeng, your mom is calling you to come home and eat." [more inside]
posted by tapeguy on Sep 6, 2009 - 34 comments

An ingenious device for avoiding thought...

The brain's plasticity has some neuroscientists worried about what the internet will do to reading - and to humanity. [more inside]
posted by smoke on Aug 13, 2009 - 64 comments

Constipation is murder! and other gems from early advertising of the West

The University of Washington Library's Early Advertising of the West, 1867-1918. [more inside]
posted by mudpuppie on Aug 12, 2009 - 24 comments

Alright! Let's go on a journey — through time and space! There are 95 Pokemon stamps! Let's get all of them!

"And much like Christmas, originally about the birth of a religious savior-figure named Jesus, is now about buying things for people and hoping that they buy more things for you, much how Easter, originally about the death of a religious savior-figure named Jesus, is now about receiving rabbit- or egg-shaped chocolates, now and forever Obon is about collecting all of the Pokemon." Japan, trains, marketing, pachinko, hordes of stamp-seeking children.
posted by silby on Aug 7, 2009 - 34 comments

Consider the Source

"It's a different way of thinking about 'local' that's not quite as literal," says a consumer research consultant in an article running this week in alternative newspapers nationwide. The piece (by Stacy Mitchell of the Institute for Local Self-Reliance) describes the response of global and national companies to the reality that consumers are moving more of their dollars into purchasing at locally owned businesses, representing both a threat, and an opportunity for companies that can successfully rebrand themselves as 'local'. As with greenwashing before it, 'localwashing' seeks to lure customers based on perception of values alone, resulting in such phenomena as Frito-Lay highlighting farmers from 27 states as the "local" growers for its potato chips and Hellman's Mayonnaise piloting a campaign in Canada to present its product as 'local' because most of the ingredients are from North America.
posted by Miko on Aug 5, 2009 - 58 comments

The Shack

RadioShack to rebrand itself later this year. [more inside]
posted by swift on Aug 3, 2009 - 138 comments

Craig Ferguson explains the Jonas Brothers.

Craig Ferguson explains the Jonas Brothers. [more inside]
posted by everichon on Jul 23, 2009 - 120 comments

Fast Food Fashions of the Eighties

Fast food fashions of the Eighties.
posted by mr_crash_davis mark II: Jazz Odyssey on Jul 18, 2009 - 53 comments

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