436 posts tagged with Marketing.
Displaying 101 through 150 of 436. Subscribe:

Lactivism and Feminism

You've (Not) Come a Long Way, Baby: Why feminism and lactivism make such a dysfunctional couple
posted by the young rope-rider on Oct 10, 2011 - 73 comments

The answer, my friends...

Joni Mitchell recently and infamously called him a "plagiarist", and now, Bob Dylan's art show at Gagosian has aroused some similar suspicions. Did Gagosian simply market the exhibition incorrectly?
posted by ReeMonster on Sep 28, 2011 - 102 comments

Solutionism is the new Optimism?

A giant equation is taking form over the course of a few days, on a 46-ft tall "chalkboard" at the corner of Crosby and Broome in NYC. Sponsored by Dow Chemical, it's a mathematical brain teaser with the significance of each term left for the solver to discern. In the first term, for example, the '755' is the length in feet of each side of the great pyramid. Solutions to pieces of the puzzle can be submitted via twitter to @GiantChalkboard. I'm not clear about the commercial aspect of this, or even what exactly "solutionism" is. But if you're a math/puzzle nerd, you'll likely waste lots of time on enjoy it.
posted by ancillary on Sep 21, 2011 - 48 comments

"Everyone has pain. It's your job to find it."

Start a home business, get rich quick, win financial freedom! If you watch late-night TV, you've heard it all before. But what's the story behind these slick pitchmen and their dubious schemes? Enter The Salty Droid, your ornery metal guide to the corrupt underworld of scam-marketing scum. This charmingly acerbic bot (owned and operated by mild-mannered Chicago dog-lover Jason Michael Jones [inter-view, long talk + transcript]) is a valiant crusader against the vile con-men who bankrupt the elderly and the desperate with beautiful lies. Exposed so far: A shadowy "Syndicate" of frauduct-pushing personality cults polluting the media with blogspam and woo-woo talking points. Boiler rooms in the Utah desert where telemarketers farm credit from easy targets with cunning, probing scripts [PDF]. Powerful politicians bought wholesale. Believers left to die in fraudulent new-age vision quests. It's a soul-crushing beat, enough to make one feel like a regular catcher-bot in the digital rye. But somebody's got to do it -- preferably someone with plasma nunchucks and titanium skin.
posted by Rhaomi on Aug 31, 2011 - 47 comments

Realtorsincars.Tumblr.com

Realtors in Cars is one of the strangest sites I've seen in some time. I have no idea how these agencies got their realtors wedged into their cars, or why.
posted by mek on Aug 24, 2011 - 36 comments

Ooh, that smell. Can't you smell that smell?

Smell is our most primitive, least understood sense. Perfume manipulates that sense, reminding us of good times past, and speaking of glamour and sophistication to those who get close. --- "Perfume", Episode 1: Something Old, Something New [pt2/pt3/p4]. Guerlain are considered by many to be the essence of Frenchness in a scent. Ancienne école comme attendez! But the house whose founder/namesake wrote his first formulae in the 19th C. face the challenges of the 21st, including the first non-Family perfumer, updating a classic, and the fall of 4th generation family perfumer Jean-Paul Guerlain after his openly racist comments on French TV. We also follow the corporate entity known as Tommy Hilfigger as it tries to bottle and market the scent of Rock & Roll to the Drum 'n Bass generation [more inside]
posted by Pirate-Bartender-Zombie-Monkey on Aug 2, 2011 - 34 comments

The bigger the lie, the more people will believe it.

Why do people believe something even after it's been proven false? A new study confirms that "the effect of misinformation on memory and reasoning cannot be completely eliminated even after it's been corrected." [more inside]
posted by zooropa on Jul 15, 2011 - 73 comments

Go Tell Fire

For nearly 2 years now, Manchester band WU LYF (World Unite Lucifer Youth Foundation) has been experimenting with music and the presentation of their image. The group's official website *autoplay on front page* is an assaulting mix of manifesto, art project, and promotion. What started as the intention to have a faceless band quickly gave way to the huge appeal of interesting music, and the band started taking a new approach and taking off the masks. A weird blend of atmospheric indie rock, blues-informed vocals, vaguely political messages, and British soul music, all strangely influenced by American hip hop, makes WU LYF easy pickings for best of the (music) web.
posted by broadway bill on Jul 10, 2011 - 26 comments

Blue #73902

In a redoubled effort to capture consumers’ attention in this sputtering economic recovery, some paint companies are hoping to distinguish their brands with names that tell a story, summon a memory or evoke an emotion — even a dark one — as long as they result in a sale. What the names do not do is reveal the color. [SLNYT]
posted by bayani on Jul 5, 2011 - 53 comments

C-C-C-C-COMBO BREAKER

It was bound to happen eventually. After a quarter-century, 26 Academy Awards, and an unparalleled streak of eleven artistic and commercial triumphs, Pixar's latest project, Cars 2, is Certified Rotten. Critics have assailed the film as a slick but hollow vehicle for Disney's $10 billion-dollar Cars merchandising industry "lifestyle brand," replacing the original's serviceable tale of small-town redemption with zany spy games, hyperactive chase sequences, and even more lowbrow aww-shucks potty humor from Larry the Cable Guy. But it's not all bad news! Along with a fun new Toy Story 3 short, preceding today's (3-D) premiere showings is a first look at next year's Brave -- a darkly magical original story set in ancient Scotland featuring the studio's first female lead (and director). Evocative high-res concept art [mirror] is available at the official website, and character sketches have leaked to the web, with the apparently striking teaser trailer sure to follow. Also, be sure not to miss the sneak peak of Brave's associated short, "La Luna"!
posted by Rhaomi on Jun 24, 2011 - 263 comments

Spoilers, the web and writing movies

"What I'm asking is this: Are screenwriters now affected by "spoiler culture" before they even begin the writing process? If you know a twist will be unavoidably revealed before the majority of people see the work itself, and if you concede that selling and marketing a film with a major secret will be more complicated for everyone involved … would you even try? Would you essentially stop yourself from trying to write a movie that's structured like The Sixth Sense?" Are Spoilers Flipping the Script?
posted by Brandon Blatcher on Jun 17, 2011 - 128 comments

Groupon

Groupon: you're the product.
posted by serazin on Jun 12, 2011 - 81 comments

Stealth social marketing

Stealth social marketing: CBC’s Spark radio show and podcast interviews a social marketer who describes the lengths to which advertisers will go to make you believe the “friends” who mention a product really are your friends. Includes everything from use of regional slang to hiring a stripper. (Bonus points for the segment’s Deep Throat–style concealment of the identity of the source.) Spark blog with Flash audio player; direct MP3 download. [more inside]
posted by joeclark on May 16, 2011 - 17 comments

Ogilvy on Advertising -- the original Mad Man

"How to Create Advertising that Sells" by David Ogilvy From the late 60's to early 70's, ad agency Ogilvy & Mather ran a series of full-page ads designed to promote the then-new innovative marketing discipline called Direct Response. This ad (#4 in the series) was 1900 words long and featured advice for creating "advertising that sells." [more inside]
posted by zooropa on May 5, 2011 - 39 comments

"The first improvement in toilet paper since the 1880s"

In 2009, Telebrands Corporation released the Comfort Wipe.
But that's not all! Josh Rimer introduces... the Comfortable Stick! Because toilet paper is so archaic and disgusting. (NSFW at all, at all)
posted by dunkadunc on Apr 25, 2011 - 65 comments

Elephant/PR Killer

GoDaddy CEO Bob Parsons has just returned from a trip to Zimbabwe and has posted a video of the killing of a "problem elephant" (graphic images). The response has been fairly predictable: outraged tweets and Facebook posts, and a very special award from PETA. With many GoDaddy customers vowing to take their business elsewhere competitor NameCheap.com has taken the opportunity witha special offer of $4.99 transfers and a donation to Save The Elephants.
posted by sycophant on Mar 31, 2011 - 181 comments

Extreme Pterodactyl! (It's about carrots.)

How baby carrots got the Mad Men treatment to make them seem more like junk food.
posted by mudpuppie on Mar 23, 2011 - 92 comments

Handmade Soap, Dancing Lemmings & Credit Card Fraud

UK cosmetics company Lush cultivates an image of quirky naiveté in its marketing, even when it loses the credit card details of thousands of customers. [more inside]
posted by him on Jan 23, 2011 - 42 comments

JOIN THE CONVERSATION!!!

Things Real People Don't Say About Advertising.
posted by The Whelk on Jan 14, 2011 - 77 comments

Starbucks introduces a new logo

Starbucks unveils a new logo. They're taking a no-words branding approach. [more inside]
posted by litnerd on Jan 5, 2011 - 142 comments

"The key learning from this was that *Santa* IS brand. PARTLY literally and TOTALLY metaphorically."

*Santa* is a Concept, not an idea. It's an Emotion, not a feeling. It's both Yesterday and Today. And it's Tomorrow as well. Santa winds infinite Possibilities around finite Limitations to evoke the essence of invention and the Odour of Nostalgia. It has the complexity of Simpleness and the Simplicity of complexitiveness. It begins with the Hiss of Power and ends with the Ah of Surprise. *Santa* is.
posted by creeky on Dec 16, 2010 - 18 comments

Groupon Editorial Manual

Groupon's Editorial Manual
posted by shotgunbooty on Dec 7, 2010 - 46 comments

Facebook. Privacy. Again.

The Wall Street Journal's What They Know blog is charged with determining what information marketers are capable of learning about internet users through tracking technology. This weekend, they took aim at Facebook, after their investigation discovered that many popular apps on the social-networking site, including those by Zynga, have been transmitting identifying information in the form of User ID's to dozens of advertising and Internet tracking companies, even if a user has enabled strict privacy settings. Additional analysis. Response post on Facebook's Developer Blog. Forbes' blogger Kashmir Hill asks if the WSJ is overreacting, and Techcrunch notes that the severity and risks of UID transferral are still being debated.
posted by zarq on Oct 18, 2010 - 56 comments

Traffic Jam 101

The Imperial Stars promote their new single "Traffic Jam 101" with a traffic jam on 101.
posted by Chinese Jet Pilot on Oct 12, 2010 - 40 comments

You, … were human after all

The National Theatre teaches some valuable lessons about Twitter marketing.
posted by mikoroshi on Sep 14, 2010 - 20 comments

A New Name For Corn Syrup

The Corn Refiners Association, which represents firms that make corn syrup, has been trying to improve the image of the much maligned sweetener with ad campaigns, and web sites, (Previously) promoting it as a natural ingredient made from corn. Now, the group has petitioned the United States Food and Drug Administration to start calling the ingredient "corn sugar," arguing that a name change is the only way to clear up consumer "confusion" about the product. (VIA)
posted by Blake on Sep 14, 2010 - 172 comments

A hunter shoots a bear

A hunter shoots a bear.
posted by swift on Sep 3, 2010 - 60 comments

TJ Secrets

Inside the secret world of Trader Joe's. [more inside]
posted by AceRock on Aug 25, 2010 - 136 comments

21st Century Vampires

True Blood: The First 21st Century Vampires. [Spoilers, Previously, Via]
posted by homunculus on Aug 14, 2010 - 206 comments

Ja-va-ooh-la-la

Introducing: Lady Java. (Follow-up to the almost SFW "Java 4-Ever".) [more inside]
posted by iviken on Aug 14, 2010 - 37 comments

What Lies Beneath

Happy National Underwear Day, everyone.
posted by unSane on Aug 5, 2010 - 20 comments

the gold at the end of your rainbow

Unicorn Booty features gay-friendly North American businesses who buy a day to be featured with their own custom YouTube video, social media presence, and the opportunity for readers to win or obtain their products at a discount. 10% of their profits go to a different LGBTQ organisation per quarter. Past businesses featured include travel companies, cycling clothing, and grooming products dedicated to gay people.
posted by divabat on Jul 10, 2010 - 20 comments

Bail bond niche marketing

In jail? Post bail. No matter your crime, interest, or affiliation, there's a bail bond agent for you. Suspect in Snow White's demise? Grumpy's (video auto-starts); Mob? No prob. Goodfellas, Godfather's? Godfather's! [more inside]
posted by zippy on Jul 7, 2010 - 46 comments

An awesome way to move things vertically

Hygiene. Flexibility. Safety (SLYT) Another spoof on the Jobs presentation, but with a real company, product and serious effort behind it. It's odd because it's super-real, injokey and the viral ambition is ambiguous. Moneyshot at 7m40s.

As a sidenote, would Apple be able to stomp on this if they wanted to? I mean, this is so tongue in cheek I can't really see the tongue.
posted by monocultured on Jun 25, 2010 - 10 comments

Which ones are the female intersections?

The Process will make you want to slap your marketing department. (SLYT)
posted by Cool Papa Bell on May 25, 2010 - 73 comments

What you crave?

"To commemorate the 18th annual celebration of National Hamburger Month, White Castle has teamed up with Laura Slatkin, often called the "queen" of home fragrances, to introduce a candle with the steam-grilled-on-a-bed-of-onions scent of America's first fast-food hamburger." Yes, it's a White Castle scented candle. Just the thing to keep the Valentine's Day flames burning.
posted by jbickers on May 3, 2010 - 49 comments

A Devo, Inc. Initiative

"Look! At all the data! That you and I are a part of!" Devo would like you to participate in a quick market study. Previously.
posted by Rory Marinich on Apr 8, 2010 - 26 comments

Catch the Wave

25 years ago this month, with a move similar to the recent Tonight Show switchfail - Coca Cola introduced a new version of their signature product. "New Coke" wasn't exactly what people were looking for, but it all worked out OK when the blunder gave birth to "Classic" Coke, which went away quietly last year.
posted by davebush on Apr 1, 2010 - 112 comments

"Hi, I'm Keith. Trying to live out the rest of my life waiting for a pacemaker."

Always Split Test (Even if you’re a bum): A marketing experiment to benefit the homeless, or a homeless experiment to benefit a marketer? Online marketing blogger "Brian" puts his talent to work by making a better sign for a homeless man.
posted by circular on Mar 29, 2010 - 89 comments

sound in the mail

If an ad agency sent me this, I would be impressed.
posted by archivist on Mar 19, 2010 - 34 comments

if you can make it there, you'll make it anywhere

Is ‘If I Can Dream’ the Start of a Web Reality Rush? [more inside]
posted by Potomac Avenue on Mar 8, 2010 - 12 comments

this is only a coincidence

You have reached 1-800-I Feel OK.(mp3) To leave your own OK Soda Related Coincidence, Press 1. To listen to Coincidences, press 2. To respond to the OK Soda Personality Inventory, Press 3. To hear other fascinating options press [more inside]. [more inside]
posted by Potomac Avenue on Feb 20, 2010 - 25 comments

All Your Online Lives Are Belong To Us

'It's optional if you want to remain anonymous, but what's the point anymore?' A new generation doesn't mind sharing every detail of their lives online. So familiar online companies increasingly don't bother letting you control privacy options from the start, and make it difficult to detach. Are the privacy-concerned folks mostly older individuals who don't see the benefits of connectedness? Or are the people who share just about everything lined up with a pro-corporate culture pushed by marketers? [more inside]
posted by cashman on Feb 16, 2010 - 128 comments

Johnson vs. Johnston

London's transport system has a visual identity instantly recognised (and often imitated) around the world, of which a key part is Edward Johnston's typeface, originally designed for the London Underground. (Previously.) However, this may not be the case for much longer; the Mayor of London, Boris Johnson, has revealed plans to give all official London bodies a unified identity, based on that of the Visit London tourism campaign. There is already a Facebook group protesting the proposal.
posted by acb on Feb 13, 2010 - 36 comments

Terrible things everyone saw

The strangely sexist ads of Super Bowl XLIV, beginning with the woman hating Dodge Charger ad that broke my mind. (via The A.V. Club's Super Bowl Ads roundup) [more inside]
posted by The Devil Tesla on Feb 8, 2010 - 272 comments

a real reality show

The Web Is Not A TV Channel is the latest in a series of admonitions for musical and marketing industry types from music blogger, record company founder and bass player Dave Allen. [more inside]
posted by Potomac Avenue on Jan 11, 2010 - 9 comments

The Obama Jacket

Barack Obama as celebrity spokeperson.
posted by mrducts on Jan 6, 2010 - 46 comments

Macaroni and Boom

Kraft Macaroni & Cheese will be the official sponsor of A Cheddar Explosion: The Demolition of Texas Stadium.
posted by GatorDavid on Jan 5, 2010 - 44 comments

Kristof's Advice for Saving the World.

What would happen if aid organizations and other philanthropists embraced the dark arts of marketing spin and psychological persuasion used on Madison Avenue? We'd save millions more lives.
posted by lunit on Dec 28, 2009 - 50 comments

Menu Psychology

Restaurants use menu psychology to entice diners. (SLNYT) [more inside]
posted by AceRock on Dec 23, 2009 - 77 comments

Page: 1 2 3 4 5 6 7 8 ... 9