444 posts tagged with Marketing.
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The Employable Web Designer

The Employable Web Designer ― Andy Rutledge at Design View constructs a list of suggestions to help aspiring designers better craft their own preparedness and, if necessary, adjust their degree plans toward a more effective and responsive result in the web design field. (previously) [more inside]
posted by netbros on Jun 28, 2008 - 39 comments

Logo-rithms

Logólogos makes mathematical equations out of the 'creative' process of logo design.
also a good example of "you don't need to speak the same language" blogging
posted by wendell on May 23, 2008 - 31 comments

Polaroid Packaging, the Apple of its Day

The Branding of Polaroid 1957-1977: How we beat Eastman Kodak and its little yellow boxes at point of purchase despite a clunky product and an irrelevant corporate name. Graphic designer Paul Giambarba blogs about his experience creating Polaroid's iconic corporate identity, product packaging and print advertising while freelancing for Polaroid through the company's rise and fall.
posted by Chinese Jet Pilot on May 22, 2008 - 7 comments

What does your father do?

Join the Iraqi Police. [more inside]
posted by absalom on May 22, 2008 - 11 comments

Off the Rails.

Blow is an energy drink.
posted by gman on May 12, 2008 - 60 comments

A drive down memory lane

    The wolf
    Is shaved so neat and trim
    Red Riding Hood
    Is chasing him
    BURMA-SHAVE
[more inside]
posted by hadjiboy on Apr 23, 2008 - 33 comments

Heck of a job, Creative

A geek named daniel_k wanted to help his fellow Vista users. He created a set of drivers that would get their Creative sound cards working under Vista -- something beyond the ken and expertise of Creative's engineering team. Creative VP Phil O'Shaughnessy, however, took umbrage. The results? A PR disaster with hundreds of users pledging to boycott.
posted by ed on Mar 30, 2008 - 66 comments

Ten and two ... whoo-hoo!

Live from her minivan, it’s The Jeannie Tate Show! Everyone’s favorite soccer mom runs errands around town with the help of special guests like Bill Hader (SNL), Rashida Jones (The Office), Lonny Ross (30 Rock), and Rob Riggle (The Daily Show). Of course, she’s willing to leave the van behind to visit her heroines, Hillary and Oprah. [more inside]
posted by the littlest brussels sprout on Mar 24, 2008 - 14 comments

Christvertising

We believe that nothing is possible without the Lord's blessing and consent. Your product is no exception.
posted by dhammond on Mar 16, 2008 - 51 comments

Tipping point-counterpoint

Yet another buzzword for the dustbin. Tipping Point. Exploitable phenomenon or total load of crap. [more inside]
posted by Toekneesan on Jan 29, 2008 - 87 comments

Irritated and Indifferent

Irritated and indifferent -- consumers in the Expectation Economy. [more inside]
posted by tkolar on Jan 23, 2008 - 20 comments

Voices Inside My Head

Hearing Voices? It May Be an Ad. Ok . . . this isn’t make-believe. A company is really doing this for an A&E promo. For just how long has this technology been in existence? How have people been manipulated with this? The advertisement company, Adage, is using a device they call, Audio Spotlight from a company called Holosonics. Sounds perfect for conditioning crazed gunmen or for tricking feeble minded leaders into believing God is talking back to them. If you are skeptical, the company owner replied to my email saying the Seattle Art Museam and the Space Needle are also using his product.
posted by augustweed on Dec 12, 2007 - 90 comments

popculture advertising ephemera

From about 1875 to the 1940s, cigarette cards spurred tobacco sales. Sets offer a glimpse into the popculture of the times, spanning newsmakers, cinema celebrities, and sports stars; cute illustrated subjects, like "frisky" and children with rosy cheeks; handy info like air raid precautions, first aid, and amusing tricks; and neat stuff like famous escapes, exotic races, and figures of speech. Browse more fun sets of vintage images.
posted by madamjujujive on Dec 11, 2007 - 21 comments

Marketing the Bat

Viral marketing for The Dark Knight kicks it up a notch. The Gotham Times -- Joker's Take -- A Safer Gotham -- Gotham National Bank -- Gotham Police -- Gotham City Rail -- Victim of Crime -- Harvey Dent for DA -- Wanted: Henchman
posted by flarbuse on Nov 26, 2007 - 25 comments

Conan the fruitarian

It's not just an apple. It's a power apple.
posted by klausness on Nov 13, 2007 - 30 comments

Have a Bowl of Cereal, Make a Bowl of Gut Chutney.

The latest All-Bran commercial really pushes out the product's virtues, although not without making a stink. Personally, I still prefer a heaping bowl of Colon Blow.
posted by brain_drain on Nov 12, 2007 - 53 comments

Buy them all and build it at home!

You got your Rube Goldberg machine in my department store catalogue. (Or the other way around, I'm not sure.)
posted by goodnewsfortheinsane on Nov 5, 2007 - 58 comments

we know a place where no cars go

"Not much chance for survival, if the Neon Bible is right." Presented by Arcade Fire which is a band that hails out of Montreal. Okay. So I'm easily entertained, but you will believe a turkey can roast marshmallows. Requires flash.
posted by ZachsMind on Oct 15, 2007 - 45 comments

Dear Ketel One Marketing Department...

"My dad started crying, I started crying, my brother started crying," says Carl Nolet Jr., who sounds on the phone like he's not kidding. "It was exactly what we wanted to say. It was simple, it was black and white, it was genuine."

Dear Ketel One Drinker
Don't You Like Our New Oh So Minimalist Ads?
posted by Ambrosia Voyeur on Oct 3, 2007 - 89 comments

Pixar Blue

Buy n Large. (flash) "Because at Buy n Large, we want you to leave your life to us." [more inside]
posted by dersins on Sep 27, 2007 - 13 comments

Life is fun and I wish you were here

As it turns out, the Sex Pistols' "Belsen was a Gas" isn't the sort of thing that mobile phone companies want associated with their products.
posted by Pope Guilty on Sep 19, 2007 - 46 comments

Yeah, yeah I know-- my favorite web comic sucks

If you've ever worked with advertising or marketing "professionals," you've probably encountered this guy. Or this guy. Or her. Or one of these three guys.
posted by dersins on Sep 9, 2007 - 61 comments

How being signed turned into a dirty little secret.

"I just turned on my little iMovie, and here I am!" This week, Hollywood Records announced a record deal with female vocalist and underground sensation Marié Digby. Over the past few months, she has over 2.3 million cumulative Youtube hits, and has become a veritable rags to riches story - a testament, if you will, to how the Internet is changing the world of entertainment. What the label failed to mention was that Digby had already been signed to Hollywood Records for almost two years, well before she became a hit. A case of manufactured networking, or simply a "major" misunderstanding?
posted by phaedon on Sep 6, 2007 - 60 comments

Keep still

Two stunning minutes of MTV Though, you'll only see it in South America.
posted by parmanparman on Sep 2, 2007 - 53 comments

Warning: This is an ad

Gorilla marketing! This is an ad.
posted by sveskemus on Aug 31, 2007 - 51 comments

Ewwwww!

Researchers have demonstrated what veteran dumpster divers have known for years: contact with a disgusting thing, even without the possibility of contamination, makes us perceive something as disgusting.
posted by Pope Guilty on Jul 18, 2007 - 64 comments

Cigarette sales would drop to zero overnight if the warning said "CIGARETTES CONTAIN FAT."

Harvard professor Allan Brandt has a book out, The Cigarette Century, detailing the rise of the cigarette in 20th century America and its continuing spread worldwide. Excerpted here, reviewed here. The same title was used on a very similar work in American Heritage magazine in 1992 that is also worth a look.
posted by TedW on Jul 13, 2007 - 34 comments

Also, it is most certainly two different girls.

It's just a teaser trailer for a monster movie, but people (geeks) are going crazy trying to figure out what it's about. It may or may not have some ambiguous viral marketing associated with it (previously). Some think it's Cthulhu come to destroy New York, some think it's Voltron. Other less sensible people think it's a lion. It is definitely not a lion.
posted by jiiota on Jul 11, 2007 - 122 comments

Thank You, Come Again!

7-Eleven turns 12 of its locations in the United States and Canada into Kwik-E-Marts in a promotion for the upcoming Simpsons Movie, including locations in Burbank, Mountain View and Bladensburg, MD.
posted by dhammond on Jul 1, 2007 - 88 comments

Art Maps and Walking Tours of 22 Cities

Bugaboo Daytrips is a gorgeous site featuring 22 strollable daytrips in major cities worldwide (not just US Only), all laid out on beautiful artistic (yet still helpful) maps with downloadable PDFs for taking with you on your wanderings. For those terrified of being marketed to, it should be noted that Bugaboo is a baby stroller company, although the site is by no means of restricted interest to parents only, and bugbaoo's presence on the site seems confined to the URL. Also note that unfortunately for those alergic to it, the site is designed entirely in Flash. On the other hand, the maps & art are really awesome, so you should do yourself a favor & get over it this time. Via.
posted by jonson on Jun 26, 2007 - 16 comments

PepsiBoo!

Buuuuuy snaaaack fooooood...! Ooooooooooooooooooooo! *rattles chains* [via]
posted by brundlefly on Jun 20, 2007 - 16 comments

Sao Paulo's going for that anti-marketing dollar. That's a good market.

The city of Sao Paulo passed an ordinance last year banning outdoor advertising; photographer Tony de Marco has been documenting the skeletal remains of the advertising infrastructure throughout the city; the impact looks like the aftermath of a new type of atomic weapon that targets marketing but leaves buildings & people unscathed.
posted by jonson on Jun 19, 2007 - 84 comments

Cross-Promotional Bloggy Goodness

A Nashville blogger decided to tackle to the project of consuming and reviewing all 51 sandwiches on the Which Wich menu. The local Which Wich caught on, and despite some negative critiques, decided to promote the blogger's URL on every sandwich bag leaving their store.
posted by brittney on Jun 15, 2007 - 20 comments

Nerds, Nine Inch Nails, and Numbskulls.

Nerds, Nine Inch Nails, and numbskulls. It's also an ARG.
posted by Mr. Gunn on Apr 22, 2007 - 14 comments

So much for "free" internet video.

Viral Marketing Suggestions. At one time, when YouTube was new, ordinary people filled it with interesting content. But only 3 years later, after television content producers have forced them to remove millions of copyrighted video clips, we are starting to see an even more insidious phenomenon: the posting of "phony" videos on YouTube, for marketing purposes. NBC has just been caught posting a bogus parody of their show "Heroes". Not to mention Agency.com's pathetic attempt to get an ad contract with Subway, lonelygirl15, and many more that have yet to be discovered. Best of all, you can now find how-to instructions on marketing websites showing how to use YouTube for viral marketing. People are starting to notice....yet it is becoming more and more commonplace. (And I won't even mention how many MySpace and Facebook pages are viral in nature.)
posted by metasonix on Mar 11, 2007 - 36 comments

For right now.

Calvin Klein is releasing a new fragrance for our "technosexual" generation: A typical line from the press materials for CK in2u goes like this: “She likes how he blogs, her texts turn him on. It’s intense. For right now.
posted by monaco on Mar 8, 2007 - 65 comments

Viral, as in it makes you ill

The bastard offspring of Borat and Inspector Clouseau shares his insights on internet marketing, the time to take action, the correct use of videos (!!) and plenty more. Warning: his website crashed my browser.
posted by unSane on Feb 14, 2007 - 15 comments

The problem with music, redux.

While Courtney pulled an Albini, Jeff handed out the bread. Are the peasants acting like emperors, or do they still want something shiny, aluminum, plastic, and digital? Debacle or cage, something's got to give (pdf). Alternatively, you can just roll your own.
posted by goodnewsfortheinsane on Feb 4, 2007 - 32 comments

STOP DOCTOR MORBIS BEFORE ITS TO LATE FOR THE CHEETAHMEN.

Combining incredible hubris with deep incompetence, Active Enterprises was probably the worst game company of all time. They released precisely two games in the early 1990s. The first was the insanely horrible Action 52, (retail price: $200), which was designed to take advantage of a "silent wave of anti, far-eastern [sic] made products," and featured an unwinnable contest. More amazing, however, was the sequel to the 52nd game in their Action 52 cartridge, Cheetahmen II. Never quite the breakout hit that Active intended, perhaps because it was crippled with bizarre bugs and middle school art, the world never got to see the second issue of the Cheetahmen comic book, nor the planned set of action figures, nor their Action Gamemaster console.
posted by blahblahblah on Jan 19, 2007 - 26 comments

Branding & Marketing. Top *BRANDS* 2006, 2005, 2004

Top 'BRANDS' 2006, 2005, 2004 - Current List and Achive Overview on How survey was done.... What BRANDS have the most recognition and are the most popular with Americans? Here are the results of the current annual survey and achives from the past two years "With the multitude of brand choices available to consumers, this survey is an important indicator of consumer activity and its correlation to social behavior .... Companies that can provide a clear and consistent brand to consumers, as well as harmonize with social changes will find themselves in a promising position, as illustrated by top-ranking brands..."
posted by Bodyguard on Jan 8, 2007 - 16 comments

"The greatest art form of the twentieth century"

BestAdsonTV.com Browse TV spots from around the world at this industry site highlighting new creative work. Highly rated ads include this one for Carlton beer, this sober PSA, this lovely one for the California lottery and a fun take on evolution for Guinness. And then there's this, um, sausage ad. Browse the controversies (mostly complaints about copycats), ads from Romania and Iceland and Belgium, or last year's best ads. Many of the most amusing seem to be for beer.
posted by CunningLinguist on Dec 23, 2006 - 8 comments

"Love in the Time of Cholera:" 8.6% "Harry Potter:" 45.6%

Put a little commerce in your art with Lulu's Titlescorer, a widget that analyzes your book title's chances of gracing the top of the New York Time's bestseller list.
posted by Iridic on Nov 26, 2006 - 69 comments

We’ve never been stay the course

"Stay the Course," R.I.P. (1885-2006).
posted by homunculus on Oct 29, 2006 - 28 comments

Clever Print Ads from Around the Globe

How Advertising Spoiled Me is a blog showcasing mainly magazine & billboard advertising from around the world, with pieces selected based on their inventiveness/cleverness. If you're offended by advertising, you might want to skip this post.
posted by jonson on Oct 20, 2006 - 34 comments

An Adventure in the Paper Trade

As he read, Mr Sterling became convinced he had to publish the book. Jed Rubenfeld's "The Interpretation of Murder" had an intriguing cast of characters, an engaging plot and a dash of kinky sex. It was a historical thriller, one of publishing's hottest recent categories. It had the potential, he thought, to be the next "Da Vinci Code."
The Wall Street Journal details the fascinating mechanics of modern-day book marketing as Henry Holt & Co labors to birth this year's must-buy publishing phenomenon.
posted by Kraftmatic Adjustable Cheese on Oct 16, 2006 - 14 comments

Crumple Zone

MADD has an interesting new ad campaign out that uses something a lot of designers tend to forget about when putting together a poster: the paper it's printed on.
posted by dead_ on Oct 12, 2006 - 63 comments

lonelygirl15: fact or fiction?

One of the most famous characters on youtube is lonelygirl15 (this link being the most comprehensive summary of her story I've seen). Virginia Hefferton of the NY Times is one of the countless people trying to unravel the mystery of whether her video blogs are the ramblings of a cute homeschooled girl and her nerdy crush, or part of a larger marketing campaign.
posted by ThePinkSuperhero on Aug 27, 2006 - 90 comments

"Yeah, you heard me, child arsonist. He burns kids"

Clell Tickle: Indie Marketing Guru (YouTube)
posted by runkelfinker on Aug 13, 2006 - 22 comments

Owen Wilson Rebuttal

Owen Wilson has denied any connection between his new movie, "You, Me and Dupree," and '70s supergroup Steely Dan, a spokesman for the actor said Friday. The band recently posted a letter on their Web site claiming that Wilson's Dupree character was based on their Grammy-winning song, "Cousin Dupree," about a couch-hopping houseguest. In a statement released by his spokeswoman, Ina Treciokas, Wilson said: "I have never heard the song `Cousin Dupree' and I don't even know who this gentleman, Mr. Steely Dan, is. I hope this helps to clear things up and I can get back to concentrating on my new movie, `HEY 19.'"
posted by wfc123 on Jul 29, 2006 - 62 comments

The Emperor's New Drugs

It is America's most profitable industry, number one in return on revenues, return on assets, and return on equity. From barbiturates, to benzodiazepines, to everyone's favorite delysid, we come to the new age: SSRI's. There are thousands of studies showing that they work. And very few that question their efficacy. (very informative meta-analysis, a follow-up [pdf]). A quantitative explanation.
posted by dminor on Jul 13, 2006 - 72 comments

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