We believe that nothing is possible without the Lord's blessing and consent. Your product is no exception.
Yet another buzzword for the dustbin. Tipping Point. Exploitable phenomenon or total load of crap. [more inside]
Hearing Voices? It May Be an Ad. Ok . . . this isn’t make-believe. A company is really doing this for an A&E promo. For just how long has this technology been in existence? How have people been manipulated with this? The advertisement company, Adage, is using a device they call, Audio Spotlight from a company called Holosonics. Sounds perfect for conditioning crazed gunmen or for tricking feeble minded leaders into believing God is talking back to them. If you are skeptical, the company owner replied to my email saying the Seattle Art Museam and the Space Needle are also using his product.
From about 1875 to the 1940s, cigarette cards spurred tobacco sales. Sets offer a glimpse into the popculture of the times, spanning newsmakers, cinema celebrities, and sports stars; cute illustrated subjects, like "frisky" and children with rosy cheeks; handy info like air raid precautions, first aid, and amusing tricks; and neat stuff like famous escapes, exotic races, and figures of speech. Browse more fun sets of vintage images.
Viral marketing for The Dark Knight kicks it up a notch. The Gotham Times -- Joker's Take -- A Safer Gotham -- Gotham National Bank -- Gotham Police -- Gotham City Rail -- Victim of Crime -- Harvey Dent for DA -- Wanted: Henchman
The latest All-Bran commercial really pushes out the product's virtues, although not without making a stink. Personally, I still prefer a heaping bowl of Colon Blow.
You got your Rube Goldberg machine in my department store catalogue. (Or the other way around, I'm not sure.)
"Not much chance for survival, if the Neon Bible is right." Presented by Arcade Fire which is a band that hails out of Montreal. Okay. So I'm easily entertained, but you will believe a turkey can roast marshmallows. Requires flash.
"My dad started crying, I started crying, my brother started crying," says Carl Nolet Jr., who sounds on the phone like he's not kidding. "It was exactly what we wanted to say. It was simple, it was black and white, it was genuine."
Dear Ketel One Drinker
Don't You Like Our New Oh So Minimalist Ads?
Dear Ketel One Drinker
Don't You Like Our New Oh So Minimalist Ads?
As it turns out, the Sex Pistols' "Belsen was a Gas" isn't the sort of thing that mobile phone companies want associated with their products.
If you've ever worked with advertising or marketing "professionals," you've probably encountered this guy. Or this guy. Or her. Or one of these three guys.
"I just turned on my little iMovie, and here I am!" This week, Hollywood Records announced a record deal with female vocalist and underground sensation Marié Digby. Over the past few months, she has over 2.3 million cumulative Youtube hits, and has become a veritable rags to riches story - a testament, if you will, to how the Internet is changing the world of entertainment. What the label failed to mention was that Digby had already been signed to Hollywood Records for almost two years, well before she became a hit. A case of manufactured networking, or simply a "major" misunderstanding?
Two stunning minutes of MTV Though, you'll only see it in South America.
Gorilla marketing! This is an ad.
Researchers have demonstrated what veteran dumpster divers have known for years: contact with a disgusting thing, even without the possibility of contamination, makes us perceive something as disgusting.
Harvard professor Allan Brandt has a book out, The Cigarette Century, detailing the rise of the cigarette in 20th century America and its continuing spread worldwide. Excerpted here, reviewed here. The same title was used on a very similar work in American Heritage magazine in 1992 that is also worth a look.
It's just a teaser trailer for a monster movie, but people (geeks) are going crazy trying to figure out what it's about. It may or may not have some ambiguous viral marketing associated with it (previously). Some think it's Cthulhu come to destroy New York, some think it's Voltron. Other less sensible people think it's a lion. It is definitely not a lion.
7-Eleven turns 12 of its locations in the United States and Canada into Kwik-E-Marts in a promotion for the upcoming Simpsons Movie, including locations in Burbank, Mountain View and Bladensburg, MD.
Bugaboo Daytrips is a gorgeous site featuring 22 strollable daytrips in major cities worldwide (not just US Only), all laid out on beautiful artistic (yet still helpful) maps with downloadable PDFs for taking with you on your wanderings. For those terrified of being marketed to, it should be noted that Bugaboo is a baby stroller company, although the site is by no means of restricted interest to parents only, and bugbaoo's presence on the site seems confined to the URL. Also note that unfortunately for those alergic to it, the site is designed entirely in Flash. On the other hand, the maps & art are really awesome, so you should do yourself a favor & get over it this time. Via.
The city of Sao Paulo passed an ordinance last year banning outdoor advertising; photographer Tony de Marco has been documenting the skeletal remains of the advertising infrastructure throughout the city; the impact looks like the aftermath of a new type of atomic weapon that targets marketing but leaves buildings & people unscathed.
A Nashville blogger decided to tackle to the project of consuming and reviewing all 51 sandwiches on the Which Wich menu. The local Which Wich caught on, and despite some negative critiques, decided to promote the blogger's URL on every sandwich bag leaving their store.
Viral Marketing Suggestions. At one time, when YouTube was new, ordinary people filled it with interesting content. But only 3 years later, after television content producers have forced them to remove millions of copyrighted video clips, we are starting to see an even more insidious phenomenon: the posting of "phony" videos on YouTube, for marketing purposes. NBC has just been caught posting a bogus parody of their show "Heroes". Not to mention Agency.com's pathetic attempt to get an ad contract with Subway, lonelygirl15, and many more that have yet to be discovered. Best of all, you can now find how-to instructions on marketing websites showing how to use YouTube for viral marketing. People are starting to notice....yet it is becoming more and more commonplace. (And I won't even mention how many MySpace and Facebook pages are viral in nature.)
Calvin Klein is releasing a new fragrance for our "technosexual" generation: A typical line from the press materials for CK in2u goes like this: “She likes how he blogs, her texts turn him on. It’s intense. For right now.
The bastard offspring of Borat and Inspector Clouseau shares his insights on internet marketing, the time to take action, the correct use of videos (!!) and plenty more. Warning: his website crashed my browser.
While Courtney pulled an Albini, Jeff handed out the bread. Are the peasants acting like emperors, or do they still want something shiny, aluminum, plastic, and digital? Debacle or cage, something's got to give (pdf). Alternatively, you can just roll your own.
Combining incredible hubris with deep incompetence, Active Enterprises was probably the worst game company of all time. They released precisely two games in the early 1990s. The first was the insanely horrible Action 52, (retail price: $200), which was designed to take advantage of a "silent wave of anti, far-eastern [sic] made products," and featured an unwinnable contest. More amazing, however, was the sequel to the 52nd game in their Action 52 cartridge, Cheetahmen II. Never quite the breakout hit that Active intended, perhaps because it was crippled with bizarre bugs and middle school art, the world never got to see the second issue of the Cheetahmen comic book, nor the planned set of action figures, nor their Action Gamemaster console.
Top 'BRANDS' 2006, 2005, 2004 - Current List and Achive Overview on How survey was done.... What BRANDS have the most recognition and are the most popular with Americans? Here are the results of the current annual survey and achives from the past two years "With the multitude of brand choices available to consumers, this survey is an important indicator of consumer activity and its correlation to social behavior .... Companies that can provide a clear and consistent brand to consumers, as well as harmonize with social changes will find themselves in a promising position, as illustrated by top-ranking brands..."
BestAdsonTV.com Browse TV spots from around the world at this industry site highlighting new creative work. Highly rated ads include this one for Carlton beer, this sober PSA, this lovely one for the California lottery and a fun take on evolution for Guinness. And then there's this, um, sausage ad. Browse the controversies (mostly complaints about copycats), ads from Romania and Iceland and Belgium, or last year's best ads. Many of the most amusing seem to be for beer.
Put a little commerce in your art with Lulu's Titlescorer, a widget that analyzes your book title's chances of gracing the top of the New York Time's bestseller list.
How Advertising Spoiled Me is a blog showcasing mainly magazine & billboard advertising from around the world, with pieces selected based on their inventiveness/cleverness. If you're offended by advertising, you might want to skip this post.
As he read, Mr Sterling became convinced he had to publish the book. Jed Rubenfeld's "The Interpretation of Murder" had an intriguing cast of characters, an engaging plot and a dash of kinky sex. It was a historical thriller, one of publishing's hottest recent categories. It had the potential, he thought, to be the next "Da Vinci Code."The Wall Street Journal details the fascinating mechanics of modern-day book marketing as Henry Holt & Co labors to birth this year's must-buy publishing phenomenon.
MADD has an interesting new ad campaign out that uses something a lot of designers tend to forget about when putting together a poster: the paper it's printed on.
One of the most famous characters on youtube is lonelygirl15 (this link being the most comprehensive summary of her story I've seen). Virginia Hefferton of the NY Times is one of the countless people trying to unravel the mystery of whether her video blogs are the ramblings of a cute homeschooled girl and her nerdy crush, or part of a larger marketing campaign.
Clell Tickle: Indie Marketing Guru (YouTube)
Owen Wilson has denied any connection between his new movie, "You, Me and Dupree," and '70s supergroup Steely Dan, a spokesman for the actor said Friday. The band recently posted a letter on their Web site claiming that Wilson's Dupree character was based on their Grammy-winning song, "Cousin Dupree," about a couch-hopping houseguest. In a statement released by his spokeswoman, Ina Treciokas, Wilson said: "I have never heard the song `Cousin Dupree' and I don't even know who this gentleman, Mr. Steely Dan, is. I hope this helps to clear things up and I can get back to concentrating on my new movie, `HEY 19.'"
It is America's most profitable industry, number one in return on revenues, return on assets, and return on equity. From barbiturates, to benzodiazepines, to everyone's favorite delysid, we come to the new age: SSRI's. There are thousands of studies showing that they work. And very few that question their efficacy. (very informative meta-analysis, a follow-up [pdf]). A quantitative explanation.
It's not your grandfather's Bazooka Joe. The ol' reliable chewing-gum icon gets hipsterized and multicultified, with a new DJ buddy and an African-American nerd sidekick. The classic pink mouth-filling wad in the goofy wrapper has also been reformulated, apparently. Note that it's not the first time Joe has tried to be down with teh youth, with decidedly mixed results. Next up for Bazooka Janes in Japan: gum that enhances your bustline. (Bazooka Joe previously chewed over here.)
Polluting the blogosphere businessweek is writing about a new company that is basically paying bloggers to write about products --- disclosure is optional... congratulations marketers --- you ruin everything
I pooted. Enigmatic billboard advertisements, apparently promoting a Cartoon Network show, Foster’s Home For Imaginary Friends seen in several major cities.
The Room: The Movie. Triple-threat (actor/writer/director) Tommy Wiseau made his cinematic debut in 2003 with the The Room (see trailer and various scenes), "a blend between a softcore porn flick and a Tennessee Williams stageplay." Wiseau ("who's not just one of the most unusual looking and sounding-with an unidentifiable Eastern European accent-leading men ever to grace the screen, but a narcissist nonpareil whose movie makes Vincent Gallo's "The Brown Bunny" seem the apotheosis of cinematic self-restraint...may be something of a first: A movie that prompts most of its viewers to ask for their money back-before even 30 minutes have passed." - Variety), allegedly raised $6 million outside Hollywood to cover production and marketing costs of the self-described "black comedy about love, passion, betrayal and lies" (see various rough dress rehersals). Audience members, including comedian David Cross, have been "marveling at the bizarre editing, bad bluescreen, uncomfortably explicit sex scenes and, of course, the enigma of Wiseau himself" as the film played monthly for years in Los Angeles. Available on DVD, diehard "roomies" swear by the theatrical experience, shout out their own commentary, hurl spoons at the screen and singalong to the soundtrack. Some call it "The Rocky Horror of the New Millenium" and stage "Room" parties. If you look at the marketing campaign or survived a screening you might see The Room as "a seminar on how NOT to make a movie." [Inspired by Boing Boing]
Not your older brother's Burger Time. Burger King is developing three XBox videogames starring its eponymous mascot. And not just any games: they'll be modeled after such titles as Halo, Mortal Kombat and Need for Speed. But, you know, with fast food. Confirmation of the plans came in the form of a lawsuit threatened against Kotaku, the blog that broke the story.
In the latest salvo of the marketing wars, London ad agency Saatchi & Saatchi has taken the unique step of creating a new pop band that combines all the manufactured charm of the Spice Girls with all the serious musical chops of a female version of N'Sync (or, for the Brits out there, a female version of "Take That"). The band has yet to have a name, but they will be available to directly promote whatever item corporate sponsors pay Saatchi to have them promote.
The history of emotions has yielded substantial studies on love, anger, fear, grief, jealousy, and many other discrete emotions. However, there is no particular study of cheerfulness, a rather moderate emotion, which, for reasons that I will discuss further, has remained unnoticeable to the scholarly eye. Based on much of the historical literature on emotions, some primary sources and some other areas of cultural history, I outline here the social use and conceptualization of cheerfulness over the last three centuries. I argue that, in the modern age, cheerfulness rose in value and became the most favored emotion for experience and display; as such, it was individually sought and socially encouraged until it became the main emotional norm of twentieth-century America.From Good Cheer to "Drive-By Smiling": A Social History of Cheerfulness
And the Taxonomy of Emotion Terms there is of interest on its own.
An engaging presentation given by bald marketing dude Seth Godin to the Google people on February 28. Godin goes over his usual themes, Permission Marketing, Ideas as virus, marketing as stories, etc. He also claims that technology without marketing can’t win in the marketplace. 48 minutes on Google Video