The Room: The Movie.
Triple-threat (actor/writer/director) Tommy Wiseau
made his cinematic debut in 2003 with the The Room
and various scenes
), "a blend between a
softcore porn flick and a Tennessee Williams stageplay."
Wiseau ("who's not just one of the most unusual looking
an unidentifiable Eastern European accent-leading men ever to
grace the screen, but a narcissist nonpareil whose movie makes Vincent Gallo's "The Brown Bunny"
the apotheosis of cinematic self-restraint...may be something of a first: A movie that
prompts most of its viewers to ask for their money back-before even
30 minutes have passed." - Variety
), allegedly raised $6 million outside Hollywood to cover production and marketing costs
of the self-described "black comedy about love, passion, betrayal and lies" (see various rough dress rehersals
Audience members, including comedian
, have been "marveling at the bizarre editing, bad bluescreen, uncomfortably explicit
sex scenes and, of course, the enigma of Wiseau himself"
as the film
played monthly for years
in Los Angeles. Available on
DVD, diehard "roomies" swear by the
shout out their own commentary
, hurl spoons at the screen
and singalong to the soundtrack
. Some call it "The Rocky Horror of the New Millenium"
and stage "Room"
. If you look at the marketing campaign
or survived a screening
you might see The Room as "a seminar on how
NOT to make a movie."
posted by boost ventilator
on Jun 1, 2006 -
The history of emotions has yielded substantial studies on love, anger, fear, grief, jealousy, and many other discrete emotions. However, there is no particular study of cheerfulness, a rather moderate emotion, which, for reasons that I will discuss further, has remained unnoticeable to the scholarly eye. Based on much of the historical literature on emotions, some primary sources and some other areas of cultural history, I outline here the social use and conceptualization of cheerfulness over the last three centuries. I argue that, in the modern age, cheerfulness rose in value and became the most favored emotion for experience and display; as such, it was individually sought and socially encouraged until it became the main emotional norm of twentieth-century America.From Good Cheer to "Drive-By Smiling": A Social History of Cheerfulness
And the Taxonomy of Emotion Terms
there is of interest on its own.
posted by y2karl
on Mar 13, 2006 -
An engaging presentation given
by bald marketing dude Seth Godin
to the Google people on February 28. Godin goes over his usual themes, Permission Marketing, Ideas as virus, marketing as stories, etc. He also claims that technology without marketing can’t win in the marketplace. 48 minutes on Google Video
posted by growabrain
on Mar 5, 2006 -
The Century Of The Self.
It's a documentary, and the four parts are available at archive.org [2
] -- with a higher quality bittorrent option
]. The program is about the use of psychoanalytical techniques to manipulate and control the "bewildered herd", "engineering consent" in a world fraught with "irrational impulses" [more inside].
posted by gsb
on Feb 26, 2006 -
Using fine-art images to promote movies
: "But it was Mr. Kessell's "Florilegium
" (or "collection of floral images") daguerrotypes that caught Mr. Palen's eye: each image is close-up of a surgical instrument, so poetically rendered that it seems almost organic. Some of the macabre implements resemble exotic flowers
. One, from a distance, could be mistaken for the horns of a gazelle
. "We were sort of blocked, and all the pieces fell into place once I saw that image," Mr. Palen explained. A deal was made to use that daguerreotype [to promote the upcoming Tarantino-produced film "Hostel
"], which actually shows a surgical clamp. [The poster
] now appears in theaters and on widespread promotions. [Side: direct WMV link
of Tarantino spazing out while introducing "Hostel's" director Eli Roth at a festival.]
posted by JPowers
on Jan 4, 2006 -
Stealth Evangelism? on the National Mall in DC
--sponsored by Pepsi, too. People attending The DC Festival
will not see any clue -- not even a simple cross -- to suggest the real nature of the gathering: broadcasting the message of Jesus Christ.
Bio of the organizer, Luis Palau, here
, including this: “We began to realize that the traditional ‘crusade’ model - uniformed choir, the suits on the platform, and old, traditional hymns - wasn’t the way to go for us,” Palau says. “We want to attract the un-churched, and we want them to encounter God, and bring them all to Christ and to understand and to connect.”
posted by amberglow
on Sep 30, 2005 -
reports on "emerging consumer trends and related new business ideas." It is packed with ideas and links for new online business concepts that are currently emerging. The language is marketingpersonbuzzspeak, but the ideas (with supporting website examples) are fascinating.
posted by stbalbach
on Sep 19, 2005 -
Won't somebody please think of the children?
Oh, don't fool yourselves! Americans under the age of 12 now spend or influence the spending of $565 billion a year - up from $2.2 billion in 1968, and kid-spending has roughly doubled every ten years for the past three decades, tripling in the 1990s. Which means someone
thinking of the children. The American Association of Pediatrics
(pdf) cites this bludgeoning of kidvertising as creating in children "a fever for shopping and spending, swollen expectations about material needs, decreasing immunity to the assaults of advertisers, self-concepts defined by brands of clothing, and a rash of of debt by the time they leave college". [more...]
posted by taz
on Sep 19, 2005 -
is a blog spidering search engine that seems designed to allow users to track trends over time (mentions, say, of "pepsi blue" vs "coke zero" over the last 60 days
). It's an interesting, if highly unscientific, use of bloggers writings as informal market research. No word on how many blogs are in their index, nor whether they're collecting any available demographic data on the bloggers (where such information is even available, that is).
posted by jonson
on Sep 11, 2005 -
website is about advertising mistakes, such as the L in Staples, capitalized letters where they shouldn't be, and other things that could confuse kindergarten students.
posted by angry modem
on Aug 12, 2005 -
Are your co-workers single? Are you bored? How about surprising them a billboard and a website?
Thats what happened to Lance. But is this really so altruistic? Or just a clever way of getting publicity
for a company that needs employees
Morgan Lynch, co-worker and CEO of LogoWorks
I knew the first time I met with Lance that I wanted to hire him, but that he'd be the only person on our marketing team without a significant other. I thought, What can I do to help Lance find true love? Out of our concern grew DateLance.com. We hope it helps him out. If you think Lance sounds cool, but you rather work with him than date him, click here to see what positions we've got available. Maybe you'll get your own billboard someday.
Noelle Bates, co-worker and Director of Corporate Communicatons, LogoWorks
I didn't meet my husband until I was 30, so I know how hard it is to walk in Lance's shoes. I also know that when we conceptualized DateLance as a team, I was so glad I was married. Lance is the greatest guy and deserves to end up with someone as stellar as he is. He's the kind of guy that you'd want to set up with your sister, and the kind of guy who won't kill you when he sees a billboard like this for the first time.
posted by zia
on Jul 24, 2005 -
The whiff of trust.
"The possibility of reconciliation between individuals and the potential of healing rifts between political groups, even nations have arrived. " And the possible repercussions strain the imagination.
posted by semmi
on Jun 2, 2005 -
Forget Jeeves. For $25 a month, you can soon call a googling "angel" from your mobile phone with questions
. According to the press release (pdf)
: "Soon, with the coming of Ask God, the prayers of all the data-starved will be answered
and the prophecy of information on-demand will be fulfilled." In a country caught in the grips of religious mania, is this smart marketing or tone deaf? And with the web increasingly on our phones already, who's going to pay for this?
posted by CunningLinguist
on May 27, 2005 -
How evangelical churches are borrowing from the business playbook - "The triumph of evangelical Christianity is profoundly reshaping many aspects of American politics and society... This year, the 16.4 million-member Southern Baptist Convention plans to 'plant' 1,800 new churches using by-the-book niche-marketing tactics. 'We have cowboy churches for people working on ranches, country music churches, even several motorcycle churches aimed at bikers', says Martin King, a spokesman for the Southern Baptists' North American Mission Board... Many of today's evangelicals hope to expand their clout even further. They're also gaining by taking their views into Corporate America. Exhibit A: the recent clash at software giant Microsoft
posted by kliuless
on May 15, 2005 -
Play the logo game.
If you have any doubts left about the ubiquity of advertising, this quiz should remove them. How many can you get, and in what categories?
posted by fixedgear
on Apr 2, 2005 -
It has won recognition as "Best Interactive Viral" in the Viral Awards
. With all the viral1
marketing campaigns, comment spam, astroturfing3
, and other tools that marketeers are using to infiltrate the Brave New(ish) World of blog, we sometimes forget that we also have the power to do good, so "you know, like, reclaim the streets, or re-frame the conversation, or some damn thing
". Words of wisdom from our not-so-subservient chicken. [and, a bit more...]
posted by taz
on Mar 26, 2005 -
"An autopoietic system
is one organised to respond to the world. Prod it and it will react homeostatically, striving to reach a new accommodation that preserves its integrity. There is a global cohesion - a memory of what the system wants to be - that reaches down to organise the parts even while those parts may be adding up to produce the functioning whole."
posted by all-seeing eye dog
on Mar 17, 2005 -