The whiff of trust. "The possibility of reconciliation between individuals and the potential of healing rifts between political groups, even nations have arrived. " And the possible repercussions strain the imagination.
posted by semmi
on Jun 2, 2005 -
12 comments
AskGod.com Forget Jeeves. For $25 a month, you can soon call a googling "angel" from your mobile phone with
questions. According to the
press release (pdf): "Soon, with the coming of Ask God, the prayers of all the data-starved will be answered
and the prophecy of information on-demand will be fulfilled." In a country caught in the grips of religious mania, is this smart marketing or tone deaf? And with the web increasingly on our phones already, who's going to pay for this?
posted by CunningLinguist
on May 27, 2005 -
87 comments
Earthly Empires: How evangelical churches are borrowing from the business playbook - "The triumph of evangelical Christianity is profoundly reshaping many aspects of American politics and society... This year, the 16.4 million-member Southern Baptist Convention plans to 'plant' 1,800 new churches using by-the-book niche-marketing tactics. 'We have cowboy churches for people working on ranches, country music churches, even several motorcycle churches aimed at bikers', says Martin King, a spokesman for the Southern Baptists' North American Mission Board... Many of today's evangelicals hope to expand their clout even further. They're also gaining by taking their views into Corporate America. Exhibit A:
the recent clash at software giant Microsoft."
posted by kliuless
on May 15, 2005 -
35 comments
Play the logo game. If you have any doubts left about the ubiquity of advertising, this quiz should remove them. How many can you get, and in what categories?
posted by fixedgear
on Apr 2, 2005 -
28 comments
Remember this? It has won recognition as "Best Interactive Viral" in the
Viral Awards. With all the viral
1 and stealth
2 marketing campaigns, comment spam, astroturfing
3, and other tools that marketeers are using to infiltrate the Brave New(ish) World of blog, we sometimes forget that we also have the power to do good, so "
you know, like, reclaim the streets, or re-frame the conversation, or some damn thing". Words of wisdom from our not-so-subservient chicken.
[and, a bit more...]
posted by taz
on Mar 26, 2005 -
20 comments
"An autopoietic system is one organised to respond to the world. Prod it and it will react homeostatically, striving to reach a new accommodation that preserves its integrity. There is a global cohesion - a memory of what the system wants to be - that reaches down to organise the parts even while those parts may be adding up to produce the functioning whole."
posted by all-seeing eye dog
on Mar 17, 2005 -
29 comments
The Hidden (in Plain Sight) Persuaders It's not hard to understand why corporations would try "word of mouth" marketing campaigns to promote their products. But why would regular people volunteer to turn their daily interactions into marketing moments? (NYT - requires free registration)
posted by ericb
on Dec 5, 2004 -
45 comments
"I was lost, proper lost, but thanks to Cris Formage and the fine folks at
The Epsilon Program, I've found a better way to live. No more cocaine, no more heroin, no more ceaselss, boundless self pleasure. henceforth, ladies and mental patients, I am following the words of the tract!" -
Maccer
Viral marketing nicely done in advance of the new Rockstar games production of
Grand Theft Auto - San Andreas (some slightly NSFW words and images)
posted by triv
on Aug 27, 2004 -
5 comments
Advertising Copycats is a site where various ad prints are compared for resemblances, from odd coincidences to downright plagiarism.
[in French]
posted by Masi
on Aug 11, 2004 -
12 comments
Game PR Catchphrases: What They Really Mean Quote: “Downloadable content available through our website!"
Indicates: There's going to be new levels, new maps, new everything after the game is out, making the purchase fully worth your $50.
True Meaning: We'll fix the game breaking bug about 3 weeks after the game's out, hope you guys aren't on 56K because it'll be a 186 MB patch. Also, hopefully this game will have some devoted mod/map makers, because the publisher isn't going to release shit. But there are some cool wallpapers to download!
by Corin Tuckers Stalker and Ryan "OMGWTFBBQ" Adams, from Something awful
posted by bob sarabia
on Jun 26, 2004 -
13 comments
Google To Start Selling Banner Adverts From the that-didn't-take-too-long-department, Google's ad sales VP Tim Armstrong says Google will now start selling graphical banner adverts. One concession to their old mores is that, for now, the banner adverts will only appear on affiliated websites running their
AdSense referral program (as does MeFi), and there is an opt-out. However...
"We have no plans to show images on Google.com", said Mr. Armstrong
"but we are not opposed to it".
posted by meehawl
on May 12, 2004 -
27 comments
WiFi Against Bush is an interesting twist on viral marketing aimed at our neighborhoods and the occassional warchalker — let everyone in within range of your router know what you _really_ think of the President.
Via the venerable Shifted Librarian.
posted by silusGROK
on May 12, 2004 -
11 comments
Viral marketing done well: First, identify your market of choice. Second, offer an
online petition about an issue that is important to them. Make sure that your
privacy policy allows you to send the visitor email. Each target should be encouraged to spread the petition's address amongst their friends, selecting other similar marks better than you ever could. Better still, the suggestion to visit your site will come from a trusted source. Third, take
your list and
sell access to it. Is it still spam? If you do your job right your mark won’t even know they’ve been hit until the email starts to roll in, and perhaps not even then. There’s nothing to be ashamed about, right?
posted by snarfodox
on Apr 12, 2004 -
97 comments
