427 posts tagged with Marketing.
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we know a place where no cars go

"Not much chance for survival, if the Neon Bible is right." Presented by Arcade Fire which is a band that hails out of Montreal. Okay. So I'm easily entertained, but you will believe a turkey can roast marshmallows. Requires flash.
posted by ZachsMind on Oct 15, 2007 - 45 comments

Dear Ketel One Marketing Department...

"My dad started crying, I started crying, my brother started crying," says Carl Nolet Jr., who sounds on the phone like he's not kidding. "It was exactly what we wanted to say. It was simple, it was black and white, it was genuine."

Dear Ketel One Drinker
Don't You Like Our New Oh So Minimalist Ads?
posted by Ambrosia Voyeur on Oct 3, 2007 - 89 comments

Pixar Blue

Buy n Large. (flash) "Because at Buy n Large, we want you to leave your life to us." [more inside]
posted by dersins on Sep 27, 2007 - 13 comments

Life is fun and I wish you were here

As it turns out, the Sex Pistols' "Belsen was a Gas" isn't the sort of thing that mobile phone companies want associated with their products.
posted by Pope Guilty on Sep 19, 2007 - 46 comments

Yeah, yeah I know-- my favorite web comic sucks

If you've ever worked with advertising or marketing "professionals," you've probably encountered this guy. Or this guy. Or her. Or one of these three guys.
posted by dersins on Sep 9, 2007 - 61 comments

How being signed turned into a dirty little secret.

"I just turned on my little iMovie, and here I am!" This week, Hollywood Records announced a record deal with female vocalist and underground sensation Marié Digby. Over the past few months, she has over 2.3 million cumulative Youtube hits, and has become a veritable rags to riches story - a testament, if you will, to how the Internet is changing the world of entertainment. What the label failed to mention was that Digby had already been signed to Hollywood Records for almost two years, well before she became a hit. A case of manufactured networking, or simply a "major" misunderstanding?
posted by phaedon on Sep 6, 2007 - 60 comments

Keep still

Two stunning minutes of MTV Though, you'll only see it in South America.
posted by parmanparman on Sep 2, 2007 - 53 comments

Warning: This is an ad

Gorilla marketing! This is an ad.
posted by sveskemus on Aug 31, 2007 - 51 comments

Ewwwww!

Researchers have demonstrated what veteran dumpster divers have known for years: contact with a disgusting thing, even without the possibility of contamination, makes us perceive something as disgusting.
posted by Pope Guilty on Jul 18, 2007 - 64 comments

Cigarette sales would drop to zero overnight if the warning said "CIGARETTES CONTAIN FAT."

Harvard professor Allan Brandt has a book out, The Cigarette Century, detailing the rise of the cigarette in 20th century America and its continuing spread worldwide. Excerpted here, reviewed here. The same title was used on a very similar work in American Heritage magazine in 1992 that is also worth a look.
posted by TedW on Jul 13, 2007 - 34 comments

Also, it is most certainly two different girls.

It's just a teaser trailer for a monster movie, but people (geeks) are going crazy trying to figure out what it's about. It may or may not have some ambiguous viral marketing associated with it (previously). Some think it's Cthulhu come to destroy New York, some think it's Voltron. Other less sensible people think it's a lion. It is definitely not a lion.
posted by jiiota on Jul 11, 2007 - 122 comments

Thank You, Come Again!

7-Eleven turns 12 of its locations in the United States and Canada into Kwik-E-Marts in a promotion for the upcoming Simpsons Movie, including locations in Burbank, Mountain View and Bladensburg, MD.
posted by dhammond on Jul 1, 2007 - 88 comments

Art Maps and Walking Tours of 22 Cities

Bugaboo Daytrips is a gorgeous site featuring 22 strollable daytrips in major cities worldwide (not just US Only), all laid out on beautiful artistic (yet still helpful) maps with downloadable PDFs for taking with you on your wanderings. For those terrified of being marketed to, it should be noted that Bugaboo is a baby stroller company, although the site is by no means of restricted interest to parents only, and bugbaoo's presence on the site seems confined to the URL. Also note that unfortunately for those alergic to it, the site is designed entirely in Flash. On the other hand, the maps & art are really awesome, so you should do yourself a favor & get over it this time. Via.
posted by jonson on Jun 26, 2007 - 16 comments

PepsiBoo!

Buuuuuy snaaaack fooooood...! Ooooooooooooooooooooo! *rattles chains* [via]
posted by brundlefly on Jun 20, 2007 - 16 comments

Sao Paulo's going for that anti-marketing dollar. That's a good market.

The city of Sao Paulo passed an ordinance last year banning outdoor advertising; photographer Tony de Marco has been documenting the skeletal remains of the advertising infrastructure throughout the city; the impact looks like the aftermath of a new type of atomic weapon that targets marketing but leaves buildings & people unscathed.
posted by jonson on Jun 19, 2007 - 84 comments

Cross-Promotional Bloggy Goodness

A Nashville blogger decided to tackle to the project of consuming and reviewing all 51 sandwiches on the Which Wich menu. The local Which Wich caught on, and despite some negative critiques, decided to promote the blogger's URL on every sandwich bag leaving their store.
posted by brittney on Jun 15, 2007 - 20 comments

Nerds, Nine Inch Nails, and Numbskulls.

Nerds, Nine Inch Nails, and numbskulls. It's also an ARG.
posted by Mr. Gunn on Apr 22, 2007 - 14 comments

So much for "free" internet video.

Viral Marketing Suggestions. At one time, when YouTube was new, ordinary people filled it with interesting content. But only 3 years later, after television content producers have forced them to remove millions of copyrighted video clips, we are starting to see an even more insidious phenomenon: the posting of "phony" videos on YouTube, for marketing purposes. NBC has just been caught posting a bogus parody of their show "Heroes". Not to mention Agency.com's pathetic attempt to get an ad contract with Subway, lonelygirl15, and many more that have yet to be discovered. Best of all, you can now find how-to instructions on marketing websites showing how to use YouTube for viral marketing. People are starting to notice....yet it is becoming more and more commonplace. (And I won't even mention how many MySpace and Facebook pages are viral in nature.)
posted by metasonix on Mar 11, 2007 - 36 comments

For right now.

Calvin Klein is releasing a new fragrance for our "technosexual" generation: A typical line from the press materials for CK in2u goes like this: “She likes how he blogs, her texts turn him on. It’s intense. For right now.
posted by monaco on Mar 8, 2007 - 65 comments

Viral, as in it makes you ill

The bastard offspring of Borat and Inspector Clouseau shares his insights on internet marketing, the time to take action, the correct use of videos (!!) and plenty more. Warning: his website crashed my browser.
posted by unSane on Feb 14, 2007 - 15 comments

The problem with music, redux.

While Courtney pulled an Albini, Jeff handed out the bread. Are the peasants acting like emperors, or do they still want something shiny, aluminum, plastic, and digital? Debacle or cage, something's got to give (pdf). Alternatively, you can just roll your own.
posted by goodnewsfortheinsane on Feb 4, 2007 - 32 comments

STOP DOCTOR MORBIS BEFORE ITS TO LATE FOR THE CHEETAHMEN.

Combining incredible hubris with deep incompetence, Active Enterprises was probably the worst game company of all time. They released precisely two games in the early 1990s. The first was the insanely horrible Action 52, (retail price: $200), which was designed to take advantage of a "silent wave of anti, far-eastern [sic] made products," and featured an unwinnable contest. More amazing, however, was the sequel to the 52nd game in their Action 52 cartridge, Cheetahmen II. Never quite the breakout hit that Active intended, perhaps because it was crippled with bizarre bugs and middle school art, the world never got to see the second issue of the Cheetahmen comic book, nor the planned set of action figures, nor their Action Gamemaster console.
posted by blahblahblah on Jan 19, 2007 - 26 comments

Branding & Marketing. Top *BRANDS* 2006, 2005, 2004

Top 'BRANDS' 2006, 2005, 2004 - Current List and Achive Overview on How survey was done.... What BRANDS have the most recognition and are the most popular with Americans? Here are the results of the current annual survey and achives from the past two years "With the multitude of brand choices available to consumers, this survey is an important indicator of consumer activity and its correlation to social behavior .... Companies that can provide a clear and consistent brand to consumers, as well as harmonize with social changes will find themselves in a promising position, as illustrated by top-ranking brands..."
posted by Bodyguard on Jan 8, 2007 - 16 comments

"The greatest art form of the twentieth century"

BestAdsonTV.com Browse TV spots from around the world at this industry site highlighting new creative work. Highly rated ads include this one for Carlton beer, this sober PSA, this lovely one for the California lottery and a fun take on evolution for Guinness. And then there's this, um, sausage ad. Browse the controversies (mostly complaints about copycats), ads from Romania and Iceland and Belgium, or last year's best ads. Many of the most amusing seem to be for beer.
posted by CunningLinguist on Dec 23, 2006 - 8 comments

"Love in the Time of Cholera:" 8.6% "Harry Potter:" 45.6%

Put a little commerce in your art with Lulu's Titlescorer, a widget that analyzes your book title's chances of gracing the top of the New York Time's bestseller list.
posted by Iridic on Nov 26, 2006 - 69 comments

We’ve never been stay the course

"Stay the Course," R.I.P. (1885-2006).
posted by homunculus on Oct 29, 2006 - 28 comments

Clever Print Ads from Around the Globe

How Advertising Spoiled Me is a blog showcasing mainly magazine & billboard advertising from around the world, with pieces selected based on their inventiveness/cleverness. If you're offended by advertising, you might want to skip this post.
posted by jonson on Oct 20, 2006 - 34 comments

An Adventure in the Paper Trade

As he read, Mr Sterling became convinced he had to publish the book. Jed Rubenfeld's "The Interpretation of Murder" had an intriguing cast of characters, an engaging plot and a dash of kinky sex. It was a historical thriller, one of publishing's hottest recent categories. It had the potential, he thought, to be the next "Da Vinci Code."
The Wall Street Journal details the fascinating mechanics of modern-day book marketing as Henry Holt & Co labors to birth this year's must-buy publishing phenomenon.
posted by Kraftmatic Adjustable Cheese on Oct 16, 2006 - 14 comments

Crumple Zone

MADD has an interesting new ad campaign out that uses something a lot of designers tend to forget about when putting together a poster: the paper it's printed on.
posted by dead_ on Oct 12, 2006 - 63 comments

lonelygirl15: fact or fiction?

One of the most famous characters on youtube is lonelygirl15 (this link being the most comprehensive summary of her story I've seen). Virginia Hefferton of the NY Times is one of the countless people trying to unravel the mystery of whether her video blogs are the ramblings of a cute homeschooled girl and her nerdy crush, or part of a larger marketing campaign.
posted by ThePinkSuperhero on Aug 27, 2006 - 90 comments

"Yeah, you heard me, child arsonist. He burns kids"

Clell Tickle: Indie Marketing Guru (YouTube)
posted by runkelfinker on Aug 13, 2006 - 22 comments

Owen Wilson Rebuttal

Owen Wilson has denied any connection between his new movie, "You, Me and Dupree," and '70s supergroup Steely Dan, a spokesman for the actor said Friday. The band recently posted a letter on their Web site claiming that Wilson's Dupree character was based on their Grammy-winning song, "Cousin Dupree," about a couch-hopping houseguest. In a statement released by his spokeswoman, Ina Treciokas, Wilson said: "I have never heard the song `Cousin Dupree' and I don't even know who this gentleman, Mr. Steely Dan, is. I hope this helps to clear things up and I can get back to concentrating on my new movie, `HEY 19.'"
posted by wfc123 on Jul 29, 2006 - 62 comments

The Emperor's New Drugs

It is America's most profitable industry, number one in return on revenues, return on assets, and return on equity. From barbiturates, to benzodiazepines, to everyone's favorite delysid, we come to the new age: SSRI's. There are thousands of studies showing that they work. And very few that question their efficacy. (very informative meta-analysis, a follow-up [pdf]). A quantitative explanation.
posted by dminor on Jul 13, 2006 - 72 comments

Dentyne, Schmentyne

It's not your grandfather's Bazooka Joe. The ol' reliable chewing-gum icon gets hipsterized and multicultified, with a new DJ buddy and an African-American nerd sidekick. The classic pink mouth-filling wad in the goofy wrapper has also been reformulated, apparently. Note that it's not the first time Joe has tried to be down with teh youth, with decidedly mixed results. Next up for Bazooka Janes in Japan: gum that enhances your bustline. (Bazooka Joe previously chewed over here.)
posted by digaman on Jun 30, 2006 - 20 comments

the blogosphere is for sale

Polluting the blogosphere businessweek is writing about a new company that is basically paying bloggers to write about products --- disclosure is optional... congratulations marketers --- you ruin everything
posted by bliss322 on Jun 30, 2006 - 44 comments

I pooted

I pooted. Enigmatic billboard advertisements, apparently promoting a Cartoon Network show, Foster’s Home For Imaginary Friends seen in several major cities.
posted by ijoshua on Jun 22, 2006 - 54 comments

The Room: Best/Worst/Best Vanity Project Ever

The Room: The Movie. Triple-threat (actor/writer/director) Tommy Wiseau made his cinematic debut in 2003 with the The Room (see trailer and various scenes), "a blend between a softcore porn flick and a Tennessee Williams stageplay." Wiseau ("who's not just one of the most unusual looking and sounding-with an unidentifiable Eastern European accent-leading men ever to grace the screen, but a narcissist nonpareil whose movie makes Vincent Gallo's "The Brown Bunny" seem the apotheosis of cinematic self-restraint...may be something of a first: A movie that prompts most of its viewers to ask for their money back-before even 30 minutes have passed." - Variety), allegedly raised $6 million outside Hollywood to cover production and marketing costs of the self-described "black comedy about love, passion, betrayal and lies" (see various rough dress rehersals). Audience members, including comedian David Cross, have been "marveling at the bizarre editing, bad bluescreen, uncomfortably explicit sex scenes and, of course, the enigma of Wiseau himself" as the film played monthly for years in Los Angeles. Available on DVD, diehard "roomies" swear by the theatrical experience, shout out their own commentary, hurl spoons at the screen and singalong to the soundtrack. Some call it "The Rocky Horror of the New Millenium" and stage "Room" parties. If you look at the marketing campaign or survived a screening you might see The Room as "a seminar on how NOT to make a movie." [Inspired by Boing Boing]
posted by boost ventilator on Jun 1, 2006 - 28 comments

A different Burger Time

Not your older brother's Burger Time. Burger King is developing three XBox videogames starring its eponymous mascot. And not just any games: they'll be modeled after such titles as Halo, Mortal Kombat and Need for Speed. But, you know, with fast food. Confirmation of the plans came in the form of a lawsuit threatened against Kotaku, the blog that broke the story.
posted by me3dia on Apr 17, 2006 - 31 comments

As long as the musical integrity isn't comprimised, I'm fine with it

In the latest salvo of the marketing wars, London ad agency Saatchi & Saatchi has taken the unique step of creating a new pop band that combines all the manufactured charm of the Spice Girls with all the serious musical chops of a female version of N'Sync (or, for the Brits out there, a female version of "Take That"). The band has yet to have a name, but they will be available to directly promote whatever item corporate sponsors pay Saatchi to have them promote.
posted by jonson on Apr 16, 2006 - 45 comments

From Good Cheer to "Drive-By Smiling": A Social History of Cheerfulness

The history of emotions has yielded substantial studies on love, anger, fear, grief, jealousy, and many other discrete emotions. However, there is no particular study of cheerfulness, a rather moderate emotion, which, for reasons that I will discuss further, has remained unnoticeable to the scholarly eye. Based on much of the historical literature on emotions, some primary sources and some other areas of cultural history, I outline here the social use and conceptualization of cheerfulness over the last three centuries. I argue that, in the modern age, cheerfulness rose in value and became the most favored emotion for experience and display; as such, it was individually sought and socially encouraged until it became the main emotional norm of twentieth-century America.
From Good Cheer to "Drive-By Smiling": A Social History of Cheerfulness
And the Taxonomy of Emotion Terms there is of interest on its own.
posted by y2karl on Mar 13, 2006 - 10 comments

Seth Godin @ Google

An engaging presentation given by bald marketing dude Seth Godin to the Google people on February 28. Godin goes over his usual themes, Permission Marketing, Ideas as virus, marketing as stories, etc. He also claims that technology without marketing can’t win in the marketplace. 48 minutes on Google Video
posted by growabrain on Mar 5, 2006 - 46 comments

Happiness Machines

The Century Of The Self. It's a documentary, and the four parts are available at archive.org [2][3][4] -- with a higher quality bittorrent option [via mindhacks]. The program is about the use of psychoanalytical techniques to manipulate and control the "bewildered herd", "engineering consent" in a world fraught with "irrational impulses" [more inside].
posted by gsb on Feb 26, 2006 - 16 comments

Superbowl Ad Roundup 2006

Is is just me, or have Superbowl ads gotten way too predictable. Here's hoping this year offers something new. 2006 brings Fabio sinking a gondola, an approved(!) GoDaddy ad, the first ever bilingual ad, and the commercials being offered on DVD and PodCast. Also keep an eye out for muppets, macgyver and machetes.

I hate linking to heavy, but they have all the banned ads, some of which are funny (especially the anti-mac one) and some were just made to be banned. You can see previous years' ads at iFilm.
posted by FeldBum on Feb 2, 2006 - 47 comments

Using fine-art images to promote movies

Using fine-art images to promote movies: "But it was Mr. Kessell's "Florilegium" (or "collection of floral images") daguerrotypes that caught Mr. Palen's eye: each image is close-up of a surgical instrument, so poetically rendered that it seems almost organic. Some of the macabre implements resemble exotic flowers. One, from a distance, could be mistaken for the horns of a gazelle. "We were sort of blocked, and all the pieces fell into place once I saw that image," Mr. Palen explained. A deal was made to use that daguerreotype [to promote the upcoming Tarantino-produced film "Hostel"], which actually shows a surgical clamp. [The poster] now appears in theaters and on widespread promotions. [Side: direct WMV link of Tarantino spazing out while introducing "Hostel's" director Eli Roth at a festival.]
posted by JPowers on Jan 4, 2006 - 12 comments

Rick Nelson: Resurrection (arf arf)

Reinventing Ricky. It's been twenty years now since Rick Nelson died in a plane crash en route to a 1985 New Year's Eve gig in Dallas, but his record label now wants to make him presentable to a new generation "using the same techniques Procter & Gamble uses to sell pet food."
posted by First Post on Jan 1, 2006 - 33 comments

All The Pretty Women Look The Same

Step-by-step magazine cover photo retouching. (Flash)
posted by fandango_matt on Dec 18, 2005 - 53 comments

Blackbelt WebMaster he aint.

Once in a while you might come across a website about a celebrity that appears to be maintained by the very celebrity it touts. We've discussed some of these before. But you just haven't lived the 'Web 2.0' until you visit the Official StevenSegal.com. Herein you will find exciting possibly even working links to "Spirituality" and even a very exciting "Steven's Mp3 Page" (where all audio files are in .ram format). There is even 100% Pure Steven Seagal Juice and Steven's Essentail Oils are for sale as well.
posted by BrodieShadeTree on Nov 8, 2005 - 42 comments

from the unlikely-headline dept.

Wal-Mart urges Congress to raise minimum wage and "unveiled a series of initiatives designed to present a kinder, gentler face for the world's biggest retailer... exploring ways to use the company's heft and resources to have a more positive impact on society." In its bid to turn over a new leaf, Wal-Mart also announced it's going green and lowering health care costs for its workers. Is this a new sign of rethinking the social responsibility of business where the kind of growth matters as much as the amount? Or is it right to be skeptical of it as a ploy to help open more stores like its critics charge?
posted by kliuless on Oct 25, 2005 - 60 comments

I'm so excited to have been invited to our nation’s capital.

Stealth Evangelism? on the National Mall in DC --sponsored by Pepsi, too. People attending The DC Festival will not see any clue -- not even a simple cross -- to suggest the real nature of the gathering: broadcasting the message of Jesus Christ.
Bio of the organizer, Luis Palau, here, including this: “We began to realize that the traditional ‘crusade’ model - uniformed choir, the suits on the platform, and old, traditional hymns - wasn’t the way to go for us,” Palau says. “We want to attract the un-churched, and we want them to encounter God, and bring them all to Christ and to understand and to connect.”
posted by amberglow on Sep 30, 2005 - 74 comments

trendwatching

Trendwatching reports on "emerging consumer trends and related new business ideas." It is packed with ideas and links for new online business concepts that are currently emerging. The language is marketingpersonbuzzspeak, but the ideas (with supporting website examples) are fascinating.
posted by stbalbach on Sep 19, 2005 - 28 comments

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