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I pooted

I pooted. Enigmatic billboard advertisements, apparently promoting a Cartoon Network show, Foster’s Home For Imaginary Friends seen in several major cities.
posted by ijoshua on Jun 22, 2006 - 54 comments

The Room: Best/Worst/Best Vanity Project Ever

The Room: The Movie. Triple-threat (actor/writer/director) Tommy Wiseau made his cinematic debut in 2003 with the The Room (see trailer and various scenes), "a blend between a softcore porn flick and a Tennessee Williams stageplay." Wiseau ("who's not just one of the most unusual looking and sounding-with an unidentifiable Eastern European accent-leading men ever to grace the screen, but a narcissist nonpareil whose movie makes Vincent Gallo's "The Brown Bunny" seem the apotheosis of cinematic self-restraint...may be something of a first: A movie that prompts most of its viewers to ask for their money back-before even 30 minutes have passed." - Variety), allegedly raised $6 million outside Hollywood to cover production and marketing costs of the self-described "black comedy about love, passion, betrayal and lies" (see various rough dress rehersals). Audience members, including comedian David Cross, have been "marveling at the bizarre editing, bad bluescreen, uncomfortably explicit sex scenes and, of course, the enigma of Wiseau himself" as the film played monthly for years in Los Angeles. Available on DVD, diehard "roomies" swear by the theatrical experience, shout out their own commentary, hurl spoons at the screen and singalong to the soundtrack. Some call it "The Rocky Horror of the New Millenium" and stage "Room" parties. If you look at the marketing campaign or survived a screening you might see The Room as "a seminar on how NOT to make a movie." [Inspired by Boing Boing]
posted by boost ventilator on Jun 1, 2006 - 28 comments

A different Burger Time

Not your older brother's Burger Time. Burger King is developing three XBox videogames starring its eponymous mascot. And not just any games: they'll be modeled after such titles as Halo, Mortal Kombat and Need for Speed. But, you know, with fast food. Confirmation of the plans came in the form of a lawsuit threatened against Kotaku, the blog that broke the story.
posted by me3dia on Apr 17, 2006 - 31 comments

As long as the musical integrity isn't comprimised, I'm fine with it

In the latest salvo of the marketing wars, London ad agency Saatchi & Saatchi has taken the unique step of creating a new pop band that combines all the manufactured charm of the Spice Girls with all the serious musical chops of a female version of N'Sync (or, for the Brits out there, a female version of "Take That"). The band has yet to have a name, but they will be available to directly promote whatever item corporate sponsors pay Saatchi to have them promote.
posted by jonson on Apr 16, 2006 - 45 comments

From Good Cheer to "Drive-By Smiling": A Social History of Cheerfulness

The history of emotions has yielded substantial studies on love, anger, fear, grief, jealousy, and many other discrete emotions. However, there is no particular study of cheerfulness, a rather moderate emotion, which, for reasons that I will discuss further, has remained unnoticeable to the scholarly eye. Based on much of the historical literature on emotions, some primary sources and some other areas of cultural history, I outline here the social use and conceptualization of cheerfulness over the last three centuries. I argue that, in the modern age, cheerfulness rose in value and became the most favored emotion for experience and display; as such, it was individually sought and socially encouraged until it became the main emotional norm of twentieth-century America.
From Good Cheer to "Drive-By Smiling": A Social History of Cheerfulness
And the Taxonomy of Emotion Terms there is of interest on its own.
posted by y2karl on Mar 13, 2006 - 10 comments

Seth Godin @ Google

An engaging presentation given by bald marketing dude Seth Godin to the Google people on February 28. Godin goes over his usual themes, Permission Marketing, Ideas as virus, marketing as stories, etc. He also claims that technology without marketing can’t win in the marketplace. 48 minutes on Google Video
posted by growabrain on Mar 5, 2006 - 46 comments

Happiness Machines

The Century Of The Self. It's a documentary, and the four parts are available at archive.org [2][3][4] -- with a higher quality bittorrent option [via mindhacks]. The program is about the use of psychoanalytical techniques to manipulate and control the "bewildered herd", "engineering consent" in a world fraught with "irrational impulses" [more inside].
posted by gsb on Feb 26, 2006 - 16 comments

Superbowl Ad Roundup 2006

Is is just me, or have Superbowl ads gotten way too predictable. Here's hoping this year offers something new. 2006 brings Fabio sinking a gondola, an approved(!) GoDaddy ad, the first ever bilingual ad, and the commercials being offered on DVD and PodCast. Also keep an eye out for muppets, macgyver and machetes.

I hate linking to heavy, but they have all the banned ads, some of which are funny (especially the anti-mac one) and some were just made to be banned. You can see previous years' ads at iFilm.
posted by FeldBum on Feb 2, 2006 - 47 comments

Using fine-art images to promote movies

Using fine-art images to promote movies: "But it was Mr. Kessell's "Florilegium" (or "collection of floral images") daguerrotypes that caught Mr. Palen's eye: each image is close-up of a surgical instrument, so poetically rendered that it seems almost organic. Some of the macabre implements resemble exotic flowers. One, from a distance, could be mistaken for the horns of a gazelle. "We were sort of blocked, and all the pieces fell into place once I saw that image," Mr. Palen explained. A deal was made to use that daguerreotype [to promote the upcoming Tarantino-produced film "Hostel"], which actually shows a surgical clamp. [The poster] now appears in theaters and on widespread promotions. [Side: direct WMV link of Tarantino spazing out while introducing "Hostel's" director Eli Roth at a festival.]
posted by JPowers on Jan 4, 2006 - 12 comments

Rick Nelson: Resurrection (arf arf)

Reinventing Ricky. It's been twenty years now since Rick Nelson died in a plane crash en route to a 1985 New Year's Eve gig in Dallas, but his record label now wants to make him presentable to a new generation "using the same techniques Procter & Gamble uses to sell pet food."
posted by First Post on Jan 1, 2006 - 33 comments

All The Pretty Women Look The Same

Step-by-step magazine cover photo retouching. (Flash)
posted by fandango_matt on Dec 18, 2005 - 53 comments

Blackbelt WebMaster he aint.

Once in a while you might come across a website about a celebrity that appears to be maintained by the very celebrity it touts. We've discussed some of these before. But you just haven't lived the 'Web 2.0' until you visit the Official StevenSegal.com. Herein you will find exciting possibly even working links to "Spirituality" and even a very exciting "Steven's Mp3 Page" (where all audio files are in .ram format). There is even 100% Pure Steven Seagal Juice and Steven's Essentail Oils are for sale as well.
posted by BrodieShadeTree on Nov 8, 2005 - 42 comments

from the unlikely-headline dept.

Wal-Mart urges Congress to raise minimum wage and "unveiled a series of initiatives designed to present a kinder, gentler face for the world's biggest retailer... exploring ways to use the company's heft and resources to have a more positive impact on society." In its bid to turn over a new leaf, Wal-Mart also announced it's going green and lowering health care costs for its workers. Is this a new sign of rethinking the social responsibility of business where the kind of growth matters as much as the amount? Or is it right to be skeptical of it as a ploy to help open more stores like its critics charge?
posted by kliuless on Oct 25, 2005 - 60 comments

I'm so excited to have been invited to our nation’s capital.

Stealth Evangelism? on the National Mall in DC --sponsored by Pepsi, too. People attending The DC Festival will not see any clue -- not even a simple cross -- to suggest the real nature of the gathering: broadcasting the message of Jesus Christ.
Bio of the organizer, Luis Palau, here, including this: “We began to realize that the traditional ‘crusade’ model - uniformed choir, the suits on the platform, and old, traditional hymns - wasn’t the way to go for us,” Palau says. “We want to attract the un-churched, and we want them to encounter God, and bring them all to Christ and to understand and to connect.”
posted by amberglow on Sep 30, 2005 - 74 comments

trendwatching

Trendwatching reports on "emerging consumer trends and related new business ideas." It is packed with ideas and links for new online business concepts that are currently emerging. The language is marketingpersonbuzzspeak, but the ideas (with supporting website examples) are fascinating.
posted by stbalbach on Sep 19, 2005 - 28 comments

Thinking of the (obese, cavity-ridden, materialistic, insecure, grasping, nagging) Children... for fun and profit!

Won't somebody please think of the children? Oh, don't fool yourselves! Americans under the age of 12 now spend or influence the spending of $565 billion a year - up from $2.2 billion in 1968, and kid-spending has roughly doubled every ten years for the past three decades, tripling in the 1990s. Which means someone is always thinking of the children. The American Association of Pediatrics (pdf) cites this bludgeoning of kidvertising as creating in children "a fever for shopping and spending, swollen expectations about material needs, decreasing immunity to the assaults of advertisers, self-concepts defined by brands of clothing, and a rash of of debt by the time they leave college". [more...]
posted by taz on Sep 19, 2005 - 55 comments

Your blog is their market research

Ice Rocket is a blog spidering search engine that seems designed to allow users to track trends over time (mentions, say, of "pepsi blue" vs "coke zero" over the last 60 days). It's an interesting, if highly unscientific, use of bloggers writings as informal market research. No word on how many blogs are in their index, nor whether they're collecting any available demographic data on the bloggers (where such information is even available, that is).
posted by jonson on Sep 11, 2005 - 12 comments

Grand theft in progress?

"What's most shocking about Grand Theft Auto isn't embedded sex scenes. It's the financial chicanery of the game's maker." Fortune's Bethany McLean - one of the few journalists to question Enron's stock price in early 2001 - has just taken a good look at Take Two Interactive, and she doesn't like what she sees. Four CEOs since 2002, execs dumping stock in recent months, fraudulent "parking transactions" that dramatically overstated earnings...and yet its stock price has remained bouyant. "How, in an era when investors are supposedly obsessed with corporate governance, are this firm's troubles so easily overlooked?"
posted by mediareport on Aug 17, 2005 - 12 comments

Click any of the links above for errors in grammer.

This website is about advertising mistakes, such as the L in Staples, capitalized letters where they shouldn't be, and other things that could confuse kindergarten students.
posted by angry modem on Aug 12, 2005 - 79 comments

Yellow is the new black.

No logos project. Delete!, fettered capitalism in Vienna.
posted by fatllama on Aug 10, 2005 - 23 comments

Pepsi Bloodhound?

The Bloodhound Gang is attempting to change the state song of Pennsylvania (right in time to support their new album, of course). Is this the Bloodhound Gang's actual attempt at being clever/helpful to the peeps of PA to change this song or is it the band's shameless buzz marketing campaign? (Ooooh... Hooray for Viral! (flash)) Well, it's working for this guy at least... Listen to the song here (only mildly annoying pop up) or download it here ... /me feels dirty. Who has a Pepsi Blue? Or Green?
posted by AspectRatio on Jul 29, 2005 - 30 comments

datelance.com

Are your co-workers single? Are you bored? How about surprising them a billboard and a website? Thats what happened to Lance. But is this really so altruistic? Or just a clever way of getting publicity for a company that needs employees?
Morgan Lynch, co-worker and CEO of LogoWorks: I knew the first time I met with Lance that I wanted to hire him, but that he'd be the only person on our marketing team without a significant other. I thought, What can I do to help Lance find true love? Out of our concern grew DateLance.com. We hope it helps him out. If you think Lance sounds cool, but you rather work with him than date him, click here to see what positions we've got available. Maybe you'll get your own billboard someday.
Noelle Bates, co-worker and Director of Corporate Communicatons, LogoWorks: I didn't meet my husband until I was 30, so I know how hard it is to walk in Lance's shoes. I also know that when we conceptualized DateLance as a team, I was so glad I was married. Lance is the greatest guy and deserves to end up with someone as stellar as he is. He's the kind of guy that you'd want to set up with your sister, and the kind of guy who won't kill you when he sees a billboard like this for the first time.
posted by zia on Jul 24, 2005 - 21 comments

"I, for one, welcome our new alien overlords"

"I, for one, welcome our new alien overlords" - in what looks like a thinly-veiled attempt at viral marketing, a company claims to be giving bloggers the opportunity to send a piece of their lives into space to potentially connect with extraterrestrials. Let's just hope that future generations will not have to endure this kind of thing, next time a blogger decides to quit ranting on about themselves.
posted by UbuRoivas on Jul 19, 2005 - 9 comments

Of matrícula accounts and ITIN loans

Embracing Illegals: Companies are getting hooked on the buying power of 11 million undocumented immigrants - The Underground Labor Force Is Rising To The Surface [pdf]
posted by kliuless on Jul 11, 2005 - 30 comments

minor threat, major rip-off

Minor Theft: Somebody at the ad agency for Nike Skateboarding must be a Minor Threat fan -- they recreated one of the band's album covers for the marketing of Nike's Major Threat Tour. Did they ask permission, though? No.
posted by me3dia on Jun 23, 2005 - 73 comments

Fixing one piece of nerd history...

It turns out the Osborne Effect has nothing to do with Osborne, after all. Conventional wisdom has it that Apple's announcement of long-term plans to move to Intel will dramatically hurt the company in what is termed the "Osborne Effect", after the 1980s British computer company that seemingly went bankrupt due to announcing new products so soon that no one would buy anything.
posted by Rothko on Jun 22, 2005 - 19 comments

Oxytocin

The whiff of trust. "The possibility of reconciliation between individuals and the potential of healing rifts between political groups, even nations have arrived. " And the possible repercussions strain the imagination.
posted by semmi on Jun 2, 2005 - 12 comments

I'll stick to AskMe, thanks.

AskGod.com Forget Jeeves. For $25 a month, you can soon call a googling "angel" from your mobile phone with questions. According to the press release (pdf): "Soon, with the coming of Ask God, the prayers of all the data-starved will be answered and the prophecy of information on-demand will be fulfilled." In a country caught in the grips of religious mania, is this smart marketing or tone deaf? And with the web increasingly on our phones already, who's going to pay for this?
posted by CunningLinguist on May 27, 2005 - 87 comments

An Open Letter To Tim Burton

“This is not a costumed event.” A writer for Twitch Films was invited to attend a marketing preview of Tim Burton's new film 'Charlie and the Chocolate Factory', but was turned away because the friends he had with him were goths. Don't they know Mr Burton's audience? It's all very ironic considering how Johnny Depp looks in the film.
posted by feelinglistless on May 17, 2005 - 140 comments

Corporate anthems

Corporate anthems as a musical genre and a marketing tool. There are lots to listen to here, including the Open Source Song.
posted by joaovc on May 17, 2005 - 12 comments

Evangelicals in America

Earthly Empires: How evangelical churches are borrowing from the business playbook - "The triumph of evangelical Christianity is profoundly reshaping many aspects of American politics and society... This year, the 16.4 million-member Southern Baptist Convention plans to 'plant' 1,800 new churches using by-the-book niche-marketing tactics. 'We have cowboy churches for people working on ranches, country music churches, even several motorcycle churches aimed at bikers', says Martin King, a spokesman for the Southern Baptists' North American Mission Board... Many of today's evangelicals hope to expand their clout even further. They're also gaining by taking their views into Corporate America. Exhibit A: the recent clash at software giant Microsoft."
posted by kliuless on May 15, 2005 - 35 comments

Image is everything

Nike doesn't want poor people to buy its shoes. Funny, you'd think K-Mart and Nike would have a lot in common.
posted by mrgrimm on May 7, 2005 - 60 comments

CC and marketdroids? WTF?

Creative Commons decides to partner with BzzAgent. Some aren't too happy. Maybe Matt can comment?
posted by monju_bosatsu on May 1, 2005 - 61 comments

CNN: Comment spam News Network?

"I just read about CNN Headline News in us weekly. Those guys at the football game were total jerks." --Thoth
posted by jca on Apr 25, 2005 - 42 comments

Coldplay's new album

British band Coldplay revealed the artwork to their new album X and Y. It's cryptic cover has the record company bosses hoping for public intrigue. No clues from the thread at the official forum. I know it's viral marketing, but what could it mean?
posted by kenaman on Apr 5, 2005 - 107 comments

Logo game

Play the logo game. If you have any doubts left about the ubiquity of advertising, this quiz should remove them. How many can you get, and in what categories?
posted by fixedgear on Apr 2, 2005 - 28 comments

The subservient pimp... NOT!!!

Remember this? It has won recognition as "Best Interactive Viral" in the Viral Awards. With all the viral1 and stealth2 marketing campaigns, comment spam, astroturfing3, and other tools that marketeers are using to infiltrate the Brave New(ish) World of blog, we sometimes forget that we also have the power to do good, so "you know, like, reclaim the streets, or re-frame the conversation, or some damn thing". Words of wisdom from our not-so-subservient chicken. [and, a bit more...]
posted by taz on Mar 26, 2005 - 20 comments

MetaMarketing

The New Pitch
posted by Gyan on Mar 22, 2005 - 26 comments

more mind control

"An autopoietic system is one organised to respond to the world. Prod it and it will react homeostatically, striving to reach a new accommodation that preserves its integrity. There is a global cohesion - a memory of what the system wants to be - that reaches down to organise the parts even while those parts may be adding up to produce the functioning whole."
posted by all-seeing eye dog on Mar 17, 2005 - 29 comments

Amul hits

Amul hits. A series of highly popular ads from Amul, India's largest food products marketing organisation
posted by growabrain on Mar 13, 2005 - 7 comments

Cinematic Evangelical Outreach

Motive Entertainment has staked out a niche in marketing to Christian audiences and they have been working with Disney in promoting The Lion, the Witch and the Wardrobe to evangelicals. They previously worked on the Faith-Market campaigns for Passion of the Christ and the Polar Express.
posted by Arch Stanton on Mar 7, 2005 - 15 comments

Compare your marketing or design pay

How does your marketing salary compare?. The Aquent AMA Compensation Survey of Marketing Professionals 2005 has recently been released. (scary staring people warning). Or view the AIGA Aquent 2004 Designer Survey. Apologies - US salaries only.
posted by madamjujujive on Mar 7, 2005 - 8 comments

How to Sell Your Book, CD, or DVD on Amazon

How to Sell Your Book, CD, or DVD on Amazon [From Kevin Kelly's Cool Tools: he has a knack for asking the best questions]
posted by iffley on Feb 28, 2005 - 14 comments

Who Ordered Room Service?

Who Ordered Room Service? What do Bryan Adams and puke have in common? This video, which is quite possibly the strangest piece of viral marketing that I've ever seen.
posted by amandaudoff on Feb 25, 2005 - 36 comments

Theater to DVD release = 4 DAYS

Movie to release DVD within FOUR DAYS of theatrical release : This is of interest as a shift in marketing strategy that could be highly significant. Consider the implications.
posted by spock on Feb 10, 2005 - 46 comments

It's not made of Testicles. Sorry.

Red Bull Gives You Wings! But not if you're a rat. If you're a rat, it makes you suddenly jump in your cage and mutilate yourself. Or at least, the taurine it contains does. The CBC has put together a ridiculously in-depth analysis of Red Bull looking at everything from the ingredients to the approval issues to the cultural impact the "energy drink" has had. The beverage has it's share of supporters and detractors, and the story is nothing new, so is there any legitimate concern about its effects, or is this viral marketing gone mad? Regardless, it looks like they'll soon have some serious competition.
posted by loquax on Feb 7, 2005 - 47 comments

McD's dumb sex ad

Double Cheeseburger? I'd hit it. Oh man, the buns on that quarter pounder are totally hott.
posted by Count Ziggurat on Jan 29, 2005 - 77 comments

Message Forum Spam

Not only is pop star Ashlee Simpson lip syncing and manufactured, but so are some of her fans:
"I just read about Ashlee in us weekly. Those guys at the football game were total jerks." -- mandyc19

Welcome to the world of message forum viral marketing, "street team" advertising, and corporate shills. That "fan" posting in forums about Court TV, The Smoking Gun, or shows on Fox isn't a fan at all -- just another type of spammer -- only this time employed by giant media corporations.
posted by jca on Jan 25, 2005 - 85 comments

AntiyoungAmericansdyingfilter?

Draftfreedom --a new group applying their marketing and communication expertise to help prevent the draft. Take a look--maybe this new approach can get thru?
posted by amberglow on Jan 24, 2005 - 40 comments

Buy Buy Buy

They have ways of making you spend A guided tour of the tricks stores use to make you spend more.
posted by Mwongozi on Jan 4, 2005 - 19 comments

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