"People are always astounded that we still have Michael's matches at the front desks," says restaurant owner Michael McCarty, who offers the once-ubiquitous restaurant keepsake at both his restaurant locations: Michael's Santa Monica and Michael's New York. Although matchbooks are no longer a go-to restaurant souvenir, Michael's offers a classic 1½" x 2 ¼" sized matchbox — emblazoned with the bi-coastal restaurant's signature Art Deco-inspired pale pink script against a dark green background. McCarty posits, however, that his guests' surprise is disingenuous. Truth is, he says, "everybody loves a great box of matches." [more inside]
Amazon has announced that "MatchBook" will launch in October, allowing you to buy Kindle versions of select physical books you've purchased from Amazon, for $2.99 or less. The service will be retroactive to 1995. Reactions from TechHive, Time, and Engadget.
Tumblr user Kium found her grandfather's matchbook collection, and has uploaded pictures of their beautiful designs. Part 1, part 2, part 3, and part 4.
From the very familiar to the "exotic", from Art Deco design to jazzy and snazzy mid-century graphics, from touting booze to touting tobacco, from "Vargas girl"-esque teasers to presidents of the United States, from 24-hour waffle restaurants to diaper services, from celebrations of the iconic cocktail to the... um, McDonald's Party House, the Matchbooks & Collectable Matchbooks Flickr group has it all.