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Summer intern for Morgan Stanley wrote their most discussed write-up

Matthew Robson, aged 15 years & 7 months, was asked to describe how he and his friends consume media by the London research branch of Morgan Stanley, where he is a summer work intern. The teenager spent a day on the briefing note, after polling some friends by text message. His write-up impressed the right people (direct link to pdf report). "Without claiming representation or statistical accuracy, his piece provides one of the clearest and most thought provoking insights we have seen. So we published it." After being published, the note had generated five or six times more feedback than the team's usual reports. Lauded by professionals, his claims were met with disagreement from some peers. (via)
posted by filthy light thief on Jul 14, 2009 - 41 comments

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