NBC is pulling out of air hard liquor ads. Citing congressional pressure and public outcry, NBC announced today it has reversed its alcohol advertising policy. The decision comes the same day MADD proposed new stricter rules on TV ads for all alcohol, including beer and wine, that are based on the NBC's now-scuttled "time, place and manner restrictions" set for the hard-liquor ads. (See also this AdAge story on MADD's proposal) A spokesperson for the Distilled Spirits Council called NBC's decision decision "unfortunate" and a "disservice to the American public."
posted by me3dia
on Mar 21, 2002 -
NBC to begin broadcasting hard liquor ads - so it seems that in a depressed advertising environment, priorities begin to shift. Smirnoff vodka is set to go first. The rules: Ads are to be broadcast only after 9 pm, only after the advertiser spends four months broadcasting a "responsible drinking" campaign, and "no consumption of alcohol can be depicted in the ads and that no active professional athletes may used in the ads either". Also "85% of the audience for any show must be at least 21-years old and the actors in the ads must be at least 30 years old."
posted by kokogiak
on Dec 14, 2001 -