From her perspective, it was just opening fire by a tank. Giuliana Sgrena, the freed Italian journalist who was shot at by American troops upon her release, sets the record straight: there was no checkpoint, she was on a secure VIP road that runs directly from the Green Zone to the Baghdad airport, and her car was shot at from behind.
Transcript,
audio, and
video of an interview with Naomi Klein, who talked to Sgrena in Rome.
posted by muckster
on Mar 28, 2005 -
40 comments
Brand USA Naomi ('No Logo') Klein on Charlotte Beers' work to manage the US 'brand'. Sitting outside the US, a lot of what Klein says about external perception of the 'brand' (and of Beers' actions) seems quite believable to me, but I'd be interested in hearing an insider view.
Klein's assertion that "...
America's problem is not with its brand-- which could scarcely be stronger--but with its product" seems relatively solid, and if it is, it seems that Ms Beers' mission is all-but-impossible, or at the very least misdirected.
That said, the thrust of Klein's argument is the assertion that the US's values are basically incompatible with the whole idea of branding, and I'd suggest that the same could be said of many countries. I suppose the point here is that this specific exercise is rooted in the US's positioning of itself in the world at this point in time.
[Via
abraxas]
posted by jonpollard
on Mar 18, 2002 -
4 comments
The Economist says "Brands are good for you." "They not only simplify choices and guarantee quality, but they add fun and interest." You need a subscription to read the cover article (natch), but the cover that appropriates Naomi Klein's book title is at the link, and
there is a companion article you can read.
Here's her response. Are there people who genuinely think that "we" are in charge of the brands? Is this the new corporate line--"Can't we all just get along?"
posted by aflakete
on Sep 9, 2001 -
21 comments
