A Teachable Moment

With tensions high on both sides, it might be time for a teachable moment. What made Pabst Blue Ribbon in alcoholic fuel of choice of the stereotypical hipster? Some think it is its No Marketing Marketing strategy. But Pabst's avoidance of advertising wasn't always the case (previously). Pabst marketed pretty heavily on TV back in the day, but given the quality of one of their final commercials, one could see why they gave it up. [more inside]
posted by robocop is bleeding on Jul 31, 2009 - 183 comments