Newspapers have two principal sources of revenue, readers and advertisers, and they can operate at mass or niche scale for each of those groups. A metro-area daily paper is a mass product for customers (many readers buy the paper) and for advertisers (many readers see their ads.) Newsletters and small-circulation magazines, by contrast, serve niche readers, and therefore niche advertisers — Fire Chief, Mother Earth News. (Some newsletters get by with no advertising at all, as with Cooks’ Illustrated, where part of what the user pays for is freedom from ads, or rather freedom from a publisher beholden to advertisers.)
Paywalls were an attempt to preserve the old mass+mass model after a transition to digital distribution. With so few readers willing to pay, and therefore so few readers to advertise to, paywalls instead turned newspapers into a niche+niche business. What the article threshold creates is an odd hybrid — a mass market for advertising, but a niche market for users. Clay Shirky on the economics of newspaper paywalls and why article thresholds seem to be the way of the future.
posted by storybored
on Jan 10, 2012 -
15 comments
Last week, the New York Times magazine
published an explosive article about the phone-hacking exploits at the Rupert Murdoch-owned British tabloid
News Of The World under the then-editorship of Andy Coulson, now the
the Government's chief of communications. Following the NYT's investigation, questions about the "unhealthy" relationship between the Metropolitan Police and the
press (particularly Murdoch's
News International, which also includes The Sun, The Times and the Sunday Times), and further claims that an independent inquiry was abandoned so as
not to upset the Metropolitan Police, assistant Met Commissioner John Yates was
questioned [video; 4 mins] on Tuesday by the Home Affairs select committee. Following an
emergency debate in Parliament today, which concerned the fact that MPs of all parties may have had their phones hacked (and therefore had their
Parliamentary Privilege breached), the
Standards and Privileges Committee, the most powerful committee in Parliament, is to
open an inquiry which will be able to compel witnesses to give evidence. Meanwhile, former News of the World reporters are coming out the woodwork, claiming that hacking at the paper was
"rife", and the pressure is on Coulson to resign his £140,000 job at No. 10, with a
poll [pdf] which says 52% of the public says he should go.
[more inside]
posted by Len
on Sep 9, 2010 -
46 comments
There's now an
electronic version of The New York Times for people who like to read the paper version of The New York Times on their computer. (Yes, you read that correctly.) Is this really necessary? Who would use such a service, much less pay 65¢ an issue for it?
posted by mrbula
on Oct 23, 2001 -
40 comments
Stupid new marketing word of the day: "Advertorial" (spotted on
this NY Times page).
Here's a screenshot - what exactly are they trying to say? Do their advertisements now contain editorial copy that should help shoppers make a more informed decision, or are they just trying to fool us into thinking these advertisements have more credibility because they are "editorialized"? (disclaimer: I hate marketing BS)
posted by mathowie
on May 31, 2000 -
14 comments