2 posts tagged with NewYorkTimes by storybored.
Displaying 1 through 2 of 2.
Newspapers have two principal sources of revenue, readers and advertisers, and they can operate at mass or niche scale for each of those groups. A metro-area daily paper is a mass product for customers (many readers buy the paper) and for advertisers (many readers see their ads.) Newsletters and small-circulation magazines, by contrast, serve niche readers, and therefore niche advertisers — Fire Chief, Mother Earth News. (Some newsletters get by with no advertising at all, as with Cooks’ Illustrated, where part of what the user pays for is freedom from ads, or rather freedom from a publisher beholden to advertisers.) Paywalls were an attempt to preserve the old mass+mass model after a transition to digital distribution. With so few readers willing to pay, and therefore so few readers to advertise to, paywalls instead turned newspapers into a niche+niche business. What the article threshold creates is an odd hybrid — a mass market for advertising, but a niche market for users. Clay Shirky on the economics of newspaper paywalls and why article thresholds seem to be the way of the future.
"Crazy as it sounds, over the next several weeks I’m going to try to do something close to that. I’ll be writing about the elements of mathematics, from pre-school to grad school, for anyone out there who’d like to have a second chance at the subject — but this time from an adult perspective. It’s not intended to be remedial. The goal is to give you a better feeling for what math is all about and why it’s so enthralling to those who get it." Mathematics in the pages of the New York Times! [more inside]