Stand Up, Speak Up -- Against Racism (and for Nike) A new campaign against the ugly, very present problem of racism in the game of soccer, with soccer stars like Thierry Henry and Rio Ferdinand. An elegant (if more than a bit tame and unimaginative) new ad by Wieden+Kennedy. The campaign aims to encourage fans to wear interlocked black-and-white wristbands as a symbol of their stand against racism, which can be bought for €2, or £1.50 in the UK.
In every Nike store near you.
(more inside)
posted by matteo
on Feb 1, 2005 -
32 comments
Cultural Revolution When NikefounderPhilKnight first traveled to China in 1980, before Beijing could even ship to U.S. ports, the country was just emerging from the turmoil of the CulturalRevolution. By the mid-'80s, Knight had moved much of his production to China from South Korea and Taiwan. But he saw China as more than a workshop. "There are 2 billion feet out there," former Nike executives recall his saying. "Go get them!". The Chinese responded (the goal was "to hook kids into Nike early and hold them for life"): sales through the 1990s picked up 60% a year. Here's how Phil Knight did it.
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posted by matteo
on Oct 29, 2004 -
8 comments
