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POM Wonderful may not be so wonderful, but that might not be so surprising, given the history of
Stewart and
Lynda Resnick. The couple are involved with much more than pomegranate juice: they own
Fiji Water, pesticide manufacturer
Suterra, Paramount Agribusiness (source of
citris,
well-known pistachios and
other nuts), and
former owners of the Franklin Mint. This round with the Resnicks started in
February 2010, with a warning from the FDA, which lead to
a confusing bit of restraining order requested, then soon after requested to be withdrawn (with
fears of pushing the First Amendment too far). That phase is past, but POM Wonderful is now stating they believe "
very strongly in its first amendment rights to communicate the promising results,"
results which look similar to placebos taken by control subjects.
The FTC is not impressed.
posted by filthy light thief
on Sep 28, 2010 -
29 comments
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