"What if America wasn't America?" That was the question posed by a series of ads broadcast in the wake of the September 11th attacks, ads which depicted a dystopian America bereft of liberty: Library - Diner - Church. Together with more positive ads like Remember Freedom and I Am an American, they encouraged frightened viewers to cherish their freedoms and defend against division and prejudice in the face of terrorism (seven years previously). The campaign was the work of the Ad Council, a non-profit agency that employs the creative muscle of volunteer advertisers to raise awareness for social issues of national importance. Founded during WWII as the War Advertising Council, the organization has been behind some of the most memorable public service campaigns in American history, including Rosie the Riveter, Smokey the Bear, McGruff the Crime Dog, and the Crash Test Dummies. And the Council is still at it today, producing striking, funny, and above all effective PSAs on everything from student invention to global warming to arts education to community service.

Additional resources: A-to-Z index of Ad Council campaigns - Campaigns organized by category - Award-winning campaigns - PSA Central: A free download directory of TV, radio, and print PSAs (registration req'd) - An exhaustive history of the Ad Council [46-page PDF] - YouTube channel - Vimeo channel - Twitter feed
posted by Rhaomi on Sep 11, 2009 - 69 comments

Remember when TV raised us right? Time for Timer taught us about cheese, carrots, breakfast, and oral hygiene. The Abominable Snowman taught us about lunch, money, advertising, and the Food Group Disco! Woodsy Owl taught us to Give a Hoot! and keep America lookin' good! and Mr Yuk SCARED THE LIVING CRAP OUT OF US. [more inside]
posted by louche mustachio on Feb 1, 2008 - 28 comments

Hinterland Who's Who Back in the mid 1906s the Canadian government made what have now become the longest running public service annoucments ever. They're also possible the most boring, but that can't stop them from being amazingly popular. Don't forget to check out the spoofs.
posted by tiamat on Oct 21, 2003 - 35 comments

Remixed G.I. Joe PSAs. Chicago filmmaker Eric Fensler has taken the "Knowing Is Half the Battle" PSAs that accompanied the 1980s G.I. Joe cartoon series and replaced the audio tracks with his own. The results are utterly hilarious. (Audio NSFW.) This site only has four, but there are more out there (details inside).
posted by staggernation on Aug 12, 2003 - 31 comments