Proported [Leaked] Walmart Internal-Marketing Presentation. Hate Walmart? Well, you're now a Conscientuous Objector (14% of their market). Read up on the Price-Value Shopper, the Brand Aspirationals, and the Price Sensitive Affluents, and see if you can figure out where you are in the Walmart Universe.
posted by rzklkng on Mar 6, 2007 - 46 comments