Don't judge a book by the ad on its cover. [Guardian.co.uk] Chalk it up as another brilliant innovation – or a sign of the impending apocalypse – as China Daily reports that publishers are making space on the front covers of books for advertising. Apparently the "first book to carry an advertisement" is an account of the famous cellist Yo-Yo Ma, written by his mother, which was published in March adorned with "the logo of a well-known Chinese textile manufacturer".
posted by Fizz on May 3, 2012 - 40 comments

The December 20, 1971 issue of New York Magazine came bundled with a 40-page preview of the first periodical created, owned, and operated entirely by women. The first issue sold out in eight days. 40 years later, New York Magazine interviews Gloria Steinem and the women who launched Ms. Magazine. (single page version.) From the same issue: How the Blogosphere Has Transformed the Feminist Conversation [more inside]
posted by zarq on Oct 31, 2011 - 11 comments

Marco Arment, creator of successful link-saving, ad-stripping service Instapaper, takes aim at web and iPad magazines for "double dipping": charging customers and still displaying ads. Magazine industry insiders and supporters respond that ads are vital to keeping magazines affordable and are easy to skip in digital form anyway. With Apple's recent launch of Newsstand already looking like it could revolutionise the magazine industry, should ad-allergic users accept them in digital magazines as a necessary evil? Or could publishers feasibly figure out a new business model that doesn't require ads?
posted by scrm on Oct 29, 2011 - 70 comments

The Dallas News has a bold new strategy for "becoming the most comprehensive and trusted partner for local businesses in attracting and retaining customers and continuing to generate important, relevant content for our consumers": Making it's editors report directly to advertising sales managers
posted by Artw on Dec 3, 2009 - 87 comments

Coming soon to a supermarket checkout lane near you -- E Ink Corporation's "Ink in Motion" displays will look like a piece of cardboard (like the back of a chewing gum display box), but will flash a graphic at you. To follow: larger indoor and outdoor signage, screens on PDA devices, etc. Better angle visibility, brightness, contrast, than electronic screens; runs forever on a small battery. Comprehensive and informative site about technology that has gotten little attention but could revolutionize display technology, the sign business, point-of-purchase marketing, and publishing. (Previous 2001 MeFi mention in a comment but much new info.)
posted by beagle on May 23, 2002 - 8 comments