Long before Mad Men, Forrest Gump, and coast-to-coast classic rock FM stations completed the transubstantiation of the 1960s from reality to legend, something stranger than fiction was burning the midnight oil in an old firehouse: The Socrates of San Francisco, Howard Luck Gossage, would change advertising--and the way we think about communication--forever. [more inside]
Australia's Qantas Airlines has been left red-faced after an ill-timed public relations campaign and Twitter competition backfired, drawing thousands of angry responses. The contest ran a day after talks with unions broke down, and after Qantas grounded its entire fleet in October. Thousands of passengers were stranded worldwide after the firm halted flights in an attempt to end months of strike action by workers angered by the firm's restructuring plans. The "Qantas Luxury" promotion, launched on 22 November, quickly tapped into customers' ire. ~ BBC
In response to industrial action over wage disputes with 3 unions - aircraft engineers, baggage handlers, and other ground staff - Qantas has announced that it is grounding its international and domestic fleet immediately and indefinitely.
Two hours just to sort through the error messages. What happened to that Airbus A380 (Qantas flight QF32) whose engine caught fire in mid-air between Singapore and Sydney in November 2010? One of the five crewmembers on the flight deck recounts the story, which centres on airplane computer systems as much as on keeping tons of metal in the air. [more inside]
"Aircraft is flying safely and we'll get back to you very shortly with further information. Thank you for your patience."
On Friday, the Australian Transport Safety Bureau released their preliminary report regarding the Qantas Flight 32 in-flight engine failure. [more inside]
QANTAS, Australia's national airline carrier that was once refrenced by Dustin Hoffman's character Ray in Rain Man, is to be taken over by a private consortium called Airline Partners Australia (APA) after the Federal Government gave approval for the takeover yesterday. So what better time than to endulge in a little bit of QANTAS history? Founded in Winton, Queensland on 16 November 1920 as 'Queensland and Northern Territory Aerial Services Limited' with just one Avro 540k, QANTAS has played a prominent part in Australia's history, with its fleet being nationalised, privatised and even conscripted for national service during WW2. And although Ray was wrong when he said that QANTAS had never had a crash (indeed, it had 8 and has had several more since Rain Man), the 'flying kangaroo' was still considered an "iconic Australian company" (although there is some debate on that). Nonetheless, if you're really interested in checking out some more QANTAS history, head on over to the National Library of Australia's website, where they have plenty of QANTAS ephemera material online for you to gander at.
What is it with airlines and tee-shirts? Australian carrier Qantas is now getting in on the action with a passenger refused a flight because the airline deemed his shirt to be offensive. This is similar to another case. Previously mentioned.