In 1954, the producers of the radio show Sergeant Preston of the Yukon needed a gimmick to make sure its radio audience would watch the TV version of the show. Meanwhile, the show's sponsor, Quaker Oats, needed a follow-up to their ad campaign about how Quaker Puffed Wheat is shot out of guns. So Chicago adman, Bruce Baker (later the creator of Captain Crunch), dreamt up a wildly successful PR stunt for both Sgt. Preston of the Yukon and Quaker Oats by buying up one-inch plots of land in the Yukon (with legal assistance from future British Columbia senator George van Roggen) and giving away deeds to the land for free in copies of Quaker Oats cereal. (For a picture of the deed, click here and here) [more inside]
posted by jonp72 on Nov 15, 2007 - 14 comments