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Yummy Science. Researchers unravel the complex combination of physical and emotional reactions that influence our perceptions of what tastes good. Once upon a time, flavor research was a matter of asking housewives to munch a few potato chips... Now it's about providing an exceptional flavor "experience." And as scientists learn to exploit the ways we perceive flavor, food manufacturers will be able to refine their products to appeal to us as individuals. Welcome to the world of personally tailored mass-produced food.
posted by amyms on Nov 5, 2007 - 17 comments

The Placebo Effect In Action. "When patients believe a drug will help them, they sometimes heal themselves" (a report on a new study from Columbia University and the University of Michigan). And, an additional take on the Placebo Effect from the Skeptic's Dictionary.
posted by amyms on Aug 2, 2007 - 19 comments