Michael Charney is trying to get Americans to adopt what he calls the "Dutch reach" -- opening your car door with the opposite hand, which puts your head in a better position to see whether you're about to door a bicyclist. In the Netherlands, this is simply "how to open your car door", as it is taught as part of driver's training and is part of the licensing test.
An occupational safety training videogame for construction workers with horrifying accident simulation. [more inside]
Are your "friends" pushing illegal marijuana cigarettes? Don't let drugs get in the way of your dream car! Keep sober with these snappy comebacks to narcotics. [SLYT Australian PSA]
Many TV-savvy Canadians will be familiar with the distinctive painted exclamation mark of the Concerned Children's Advertisers. For nearly 20 years, the CCA has partnered with broadcasters across the country in order to produce and air PSAs aimed at kids. This has resulted in some classic spots on such topics as drug use prevention, media literacy, and more recently a series on the importance of fitness. A personal favorite: the alternately endearing and terribly creepy Don't You Put It In Your Mouth (feat. Scary, Anemic Lion). [more inside]
Bleeding billboard. Yeah, that's what I said.
Absolutely horrifying, not for the squeamish, you've been warned Canadian public service announcements. Also, the only slightly less gory German educational film "Forklift driver Klaus". An unaired and disturbingly violent Canadian PSA on domestic violence. Graphically violent Irish PSAs warning against speeding, terrorism and Harry Chapin. A French Canadian worker slowly and gruesomely loses his arm. An Australian PSA featuring a blood-covered baby. Finally, an essay (with linked video examples) by a marketing consultant on "Turn-off Tactics" in public service advertisements.