Viral marketing done well: First, identify your market of choice. Second, offer an
online petition about an issue that is important to them. Make sure that your
privacy policy allows you to send the visitor email. Each target should be encouraged to spread the petition's address amongst their friends, selecting other similar marks better than you ever could. Better still, the suggestion to visit your site will come from a trusted source. Third, take
your list and
sell access to it. Is it still spam? If you do your job right your mark won’t even know they’ve been hit until the email starts to roll in, and perhaps not even then. There’s nothing to be ashamed about, right?
posted by snarfodox
on Apr 12, 2004 -
97 comments
Verizon v. Ralsky and Additional Benefits LCC Verizon is suing Alan Ralsky in Federal court for sending enough spam -- more than 56 gigabytes -- to "virtually paralyze" their e-mail servers on at least two occaisions. The trial begins Sept. 23. Ralsky's response: "These (anti-spammers) feel we've infringed on their personal space. They want to own the Internet." Ralsky and his lawyer claim that he is picked on because he is open about what he does, yet Ralsky
denied it to Brian Livingston last year.
More about Ralsky.
Some good anti-spam information sources and tools include
Spam Laws,
CAUCE,
SpamCop, and
Spamcon.
posted by pmurray63
on Aug 4, 2002 -
11 comments
In the 'Automakers that don't get it' file comes
this.
Saab USA is
spamming people to tell them about their new cars. Great, thanks to Saab USA's inept marketing department, I'll never buy a Saab in my entire life.
posted by mathowie
on Aug 28, 1999 -
2 comments