When the band announced they’d be getting back together in 2000 after a three-year hiatus, people were understandably excited. Here was a band with a cannon of music that included everything from “Say It Ain’t So” to “El Scorcho” getting ready to unleash a new set of works on the world, the way we all wished J.D. Salinger would. Then “The Green Album” came out and although it featured Mikey Welsh instead of Matt Sharp, everything from the artwork to the use of producer Ric Ocasek seemed to indicate a return to form for the celebrated geek rock act. Except it wasn’t. I’d like to think that even the most strident Weezer supporters would admit that a song like “Hash Pipe” would never have fit on the first two albums, not because Cuomo had vastly evolved as a songwriter, but because it completely lacked the spark and character that typified the band’s earlier works. In fact, Weezer reportedly wrote 75 songs for this album yet this was the best collection they could come up with.
Stealth social marketing: CBC’s Spark radio show and podcast interviews a social marketer who describes the lengths to which advertisers will go to make you believe the “friends” who mention a product really are your friends. Includes everything from use of regional slang to hiring a stripper. (Bonus points for the segment’s Deep Throat–style concealment of the identity of the source.) Spark blog with Flash audio player; direct MP3 download. [more inside]
Spark is a new magazine about the good things that are going on all over the world, and the people working to create a brighter future for us all. (via WorldChanging)
The war on drugs claims forest as casualty. A forest fire that burned out of control for almost two weeks and devastated over 50,000 acres near San Diego was caused by a helicopter looking for pot farms, a California Department of Forestry investigation has concluded. [link via disinfo]
If your looking for terrific writing and a gallery of flash art/movies updated monthly, you might want to check out Spark Online. There are a lot of E/N and discorse sites out there, but few I've stuck with as long as Spark. Their forums are usually hot with debate and quality insights. (Again, one of my favs)