Spinning the Environment One section of the memorandum, "Winning the Global Warming Debate," asserts that many voters believe there is a lack of consensus about global warming among scientists. "Should the public come to believe that the scientific issues are settled, their views about global warming will change accordingly," it says. "Therefore you need to continue to make the lack of scientific certainty a primary issue."
Among the ways to "challenge the science," the memorandum says, is to "be even more active in recruiting experts who are sympathetic to your view and much more active in making them part of your message" because "people are more willing to trust scientists than politicians."
So much for science based decisions regarding the fouling of our nest. Sounds Green = Is Green in the bizarro world of spin.
posted by nofundy
on Mar 4, 2003 -
35 comments
White House media advisor spins the war in London. President Bush has sent "military advisors" to Yemen, Georgia and the Philippines to help with the war on terrorism. Did anyone know he sent his #2 media man,
Tucker Eskew, to London as a "media advisor" to Tony Blair's #1 media man,
Alastair Campbell, to help spin the war to the Brits?
Do you think a U.S. administration would ever agree to a foreign government rep "advising" them on how to talk to their citizens? Or do they already?
posted by busbyism
on Mar 20, 2002 -
9 comments
Brand USA Naomi ('No Logo') Klein on Charlotte Beers' work to manage the US 'brand'. Sitting outside the US, a lot of what Klein says about external perception of the 'brand' (and of Beers' actions) seems quite believable to me, but I'd be interested in hearing an insider view.
Klein's assertion that "...
America's problem is not with its brand-- which could scarcely be stronger--but with its product" seems relatively solid, and if it is, it seems that Ms Beers' mission is all-but-impossible, or at the very least misdirected.
That said, the thrust of Klein's argument is the assertion that the US's values are basically incompatible with the whole idea of branding, and I'd suggest that the same could be said of many countries. I suppose the point here is that this specific exercise is rooted in the US's positioning of itself in the world at this point in time.
[Via
abraxas]
posted by jonpollard
on Mar 18, 2002 -
4 comments
