Former baseball player and legend in his own mind becomes the new CEO of K-Swiss and takes it to a whole nubba lebel. (YT; NSFW) [more inside]
posted by fuse theorem on Jul 15, 2011 - 40 comments

Sports Business Journal has a detailed look behind the buzz over "The Emperor’s New Clothes: How ESPN’s Multi-Platform Strategy Hasn’t Improved Ratings," a sharply critical PowerPoint presentation making the rounds of sports league offices and advertising buyers in recent months. A good read for folks interested in the business of sports, decreasing TV ratings for many leagues, the blurriness of the ad/news line and the difficulty of measuring eyeballs across media. [via Romenesko]
posted by mediareport on Mar 17, 2008 - 18 comments

The British Olympic Committee unveiled the logo and branding for London 2012 today, at a cost of £400,000 (USD796,000). Reaction has been swift - a petition to change the logo or go back to the old one has already reached 10,000 signatures.
posted by East Manitoba Regional Junior Kabaddi Champion '94 on Jun 4, 2007 - 149 comments

Some people said they sucked, but either way they're all here: the 2005 Super Bowl Commercials courtesey iFilm. Meanwhile ESPN dished up an all-time top ten list for Super Bowl commercials and had the readers do the same. (previous posting attempt credit to Doohickie)
posted by rooftop secrets on Feb 9, 2005 - 18 comments

By now, you might already have heard about Mark Walker, the 3 year old hoops prodigy that Reebok is featuring on their website; while the video of him hitting 18 straight shots from various spots on the floor is cute/impressive, the "interview" movie is horrendously creepy. The closing tagline "I'm the future of basketball; I am Reebok" done in the voice of such a small child just conjures up visions of in vitro logo tattooing. (Warning: Movies are in Quicktime)
posted by jonson on May 30, 2003 - 29 comments

Abercrombie & Fallacies “And there’s the group of guys playing football wearing only boxer shorts and boat shoes, because what self-respecting masculine guy wears shorts or a shirt, or needs any kind of traction on wet grass, when playing football?”
posted by joeclark on Aug 30, 2001 - 19 comments

AdCritic has finally posted my favorite commercials: a series of ads for the Fox Regional Sports Report. They present intriguing new sports from around the world. Areas covered include China, India, Russia, South Africa, and Turkey.
posted by Aaaugh! on Dec 25, 2000 - 11 comments