NFL holds Super Bowl in NYC; NYC unimpressed. While the stadium is technically in New Jersey, it is considered equally if not primarily a New York stadium, and the NFL turned Times Square and Broadway into Super Bowl Boulevard Engineered By GMC. Visitors can kick a football, watch television, ride a toboggan, shop, enjoy a free slice of Papa John's pizza, play XBox, take a photo with the oversized Roman numerals 'XLVIII', use relevant Twitter hashtags, and more. It is not decadent and depraved, though Vice and Gothamist would tend to disagree. The Times discusses less vehement disapproval and disappointment, while Business Insider wishes ill upon the city. Ticket sales are faltering relative to recent years, with the new mayor among those skipping out.
Japan attempts to set the world record for the greatest number of mascots dancing at once. [more inside]
Former baseball player and legend in his own mind becomes the new CEO of K-Swiss and takes it to a whole nubba lebel. (YT; NSFW) [more inside]
Sports Business Journal has a detailed look behind the buzz over "The Emperor’s New Clothes: How ESPN’s Multi-Platform Strategy Hasn’t Improved Ratings," a sharply critical PowerPoint presentation making the rounds of sports league offices and advertising buyers in recent months. A good read for folks interested in the business of sports, decreasing TV ratings for many leagues, the blurriness of the ad/news line and the difficulty of measuring eyeballs across media. [via Romenesko]
The British Olympic Committee unveiled the logo and branding for London 2012 today, at a cost of £400,000 (USD796,000). Reaction has been swift - a petition to change the logo or go back to the old one has already reached 10,000 signatures.
Some people said they sucked, but either way they're all here: the 2005 Super Bowl Commercials courtesey iFilm. Meanwhile ESPN dished up an all-time top ten list for Super Bowl commercials and had the readers do the same. (previous posting attempt credit to Doohickie)
By now, you might already have heard about Mark Walker, the 3 year old hoops prodigy that Reebok is featuring on their website; while the video of him hitting 18 straight shots from various spots on the floor is cute/impressive, the "interview" movie is horrendously creepy. The closing tagline "I'm the future of basketball; I am Reebok" done in the voice of such a small child just conjures up visions of in vitro logo tattooing. (Warning: Movies are in Quicktime)
Abercrombie & Fallacies “And there’s the group of guys playing football wearing only boxer shorts and boat shoes, because what self-respecting masculine guy wears shorts or a shirt, or needs any kind of traction on wet grass, when playing football?”
AdCritic has finally posted my favorite commercials: a series of ads for the Fox Regional Sports Report. They present intriguing new sports from around the world. Areas covered include China, India, Russia, South Africa, and Turkey.