A case of Horlicks for 1,000 - 2,000 British Pounds (the lot description doesn't contains a mention of any actual Horlicks though). Horlicks has been around since 1883. Their early efforts at promotion included the invention of a condition they called 'Night Starvation'. As well as press, radio (they sponsored Dan Dare) and television advertising they also featured in the cinema at one time. These films, made by George Pál, are quite surreal. Although Horlicks seems to be made from the same ingredients as Maltesers, the company has pushed their product in India as making children "taller, stronger and sharper" - tying it in with the Superman Returns movie. Back home in England, Horlicks is made fun of despite the fact that it is one of the ingredients in a jolly nice self-saucing pudding.