New Burger King Superman Returns toys cleverly promote excersise. Not just another merchandise tie-in, this new toy promotion lets you get off your butt and compare with other kids' walking times and throwing records online. Each toy is either a physical activity or an accesory for your workout. The site even features Superman's personal scores, allowing all of us to compete with the Man of Steel.
Cool Superman tribute video. It's a DVD trailer but it made me feel nostalgiac as hell.