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AOL Time Warner's Marketing Wizardry : "With its Hollywood studio, Warner Bros., AOL leveraged its promotional and advertising might across its empire of Internet, cable TV, movie, music and magazine outlets to ensure that kids, parents, teens and everyone else knew that "Harry Potter and the Sorcerer's Stone" was debuting in theaters Nov. 16. In the days leading up to the film's release, tracking studies showed an extraordinary 100% awareness among moviegoers that "Harry Potter" was coming."
posted by owillis on Dec 2, 2001 - 18 comments

The cheesiest element of the Christmas season has returned, and now AOL/Time Warner gets into the Ch-ch-ch-chia! act
posted by owillis on Nov 30, 2001 - 18 comments

AOL's walled garden. Anyone who doesnt think that AOL will only link to AOL/Time Warner properties in the broadband future is fooling themselves.
posted by owillis on Oct 27, 2000 - 3 comments