"If I could do what I want right now, I would put out my next album ... you could download it from my site at as high a bit-rate as you want [and] pay $4 through PayPal." Former member of Cleveland's own Exotic Birds and Nine Inch Nails frontman Trent Reznor flips his lid when he finds out his new album Year Zero is being sold in Australia for $34.99 ($29.10 US). Label responds: "It's because we know you have a real core audience that will pay whatever it costs when you put something out — you know, true fans." Then there's the RIAA accusing Reznor of intentionally leaking his own music. Album is available in its entirety on MySpace. The unique internet-based promotion of this album - what's being called an alternate reality game - has also generated quite a bit of buzz.
posted by phaedon on May 23, 2007 - 75 comments