Perhaps This Public Image/Persona Thing Has Gone Just A Little Too Far: Luís Campos Lopes, the manager of the Portuguese football team Vitoria de Setúbal has just been sacked for "projecting a negative image of the club". [Link in Portuguese, but please read on.] The reason? Just watch the photo-sequence in the main link. Luís Lopes had trouble putting on his Setúbal vest during a crucial game with Benfica! I.e. the powerful sports media in Portugal and Brazil have had a riot with the photographs and the poor widdle proprietors were embarrassed. So? He may not be a brilliant manager - but isn't this blatant lookism? Isn't "image" becoming much too big for its boots, as it were, in professional sports? [Here is the only English language reference I could find. Please scroll down to "Luís Campos".]
posted by MiguelCardoso on Mar 31, 2003 - 26 comments