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Brazil-based agency DDB BRASIL, contracted by the WWF to make an ad which would drive a "Respect the Planet" theme home, thought that making a 9/11 themed ad would be a good idea. After the video somehow makes it to the internet (some say it was leaked by the agency itself to win an award at Cannes), outrage predictably ensues. DDB Brasil insists the commercial was nothing but a rough draft and the WWF has not endorsed the ad made in their name, although evidence exists suggesting WWF Brazil endorsed a similar print ad a while back. Stupid, bad ad and a comedy of errors? Or the latest viral ad strategy?
posted by Effigy2000 on Sep 3, 2009 - 55 comments

Researchers from the WWF have tracked a tagged polar bear swimming at least 74 km in just one day, and "maybe up to 100 km, providing the first conclusive proof the bears can cover such giant distances in the water." And now you too can track the location of the tagged long-distance-swimming bear, named Skadi, by checking out her WWF Polar Bear Tracker. If Skadi is boring you, however, why not check out the tracker for the WWF's other tagged bear, Borealis?
posted by Effigy2000 on Aug 12, 2005 - 11 comments