Liquid Assets: How the Business of Bottled Water Went Mad by Sophie Elmhirst [The Guardian] “Water is no longer simply water – it has become a commercial blank slate, a word on to which any possible ingredient or fantastical, life-enhancing promise can be attached. And it’s working. Over the past two decades, bottled water has become the fastest-growing drinks market in the world. The global market was valued at $157bn in 2013, and is expected to reach $280bn by 2020. Last year, in the UK alone, consumption of water drinks grew by 8.2%, equating to a retail value of more than £2.5bn. Sales of water are 100 times higher than in 1980. Of water: a substance that, in developed countries, can be drunk for free from a tap without fear of contracting cholera. What is going on?”
It's been over 100 years since the common cup for public water fountains was banned, reducing their health risks. But we don't trust drinking fountains anymore—and "it’s making us poorer, less healthy and less green." [more inside]
"When we drink bottled water we throw away plastic, [and] 80% of the bottles are not recycled..... Ooho! uses the culinary technique of sphereification, the water is encapsulated in a double gelatinous membrane. The technique consist into apply sodium alginate (E-401) from the brown algae and calcium chloride (E-509) in a concrete proportions in order to generate a gelification on the exterior of the liquid. The final package is simple, cheap (2ct/unit), resistant, hygienic, biodegradable and even eatable."
The Story of Bottled Water (direct YT link) - Annie Leonard (Colbert Nation; previously) narrates a new video about bottled water. World Water Day is March 22.
Chicago adds a 5-cent-per-bottle tax on bottled water. Will this reduce bottled water consumption?
Fast Company covers the twisted economics and ironies of the bottled water industry. "In Fiji, a state-of-the-art factory spins out more than a million bottles a day of the hippest bottled water on the U.S. market today, while more than half the people in Fiji do not have safe, reliable drinking water."
Bottled water for dogs. For the malnourished or dehydrated pooch. I might be mistaken, but isn't this in Revelations as one of the portents of the apocalypse?
Nestle, the makers of Poland Spring water are being sued for selling their bottled water as "naturally purified" or "spring water" when in fact it does not meet the scientific criteria for spring water, is worse than some area tap water, and is sourced near "asphalt parking lots or other areas of dangerous contamination".
Bottled water a waste of money, no better than most tap water, and environmentally unfriendly.