"Advertising is not well.
Though companies supported by advertising still dominate the landscape and capture the popular imagination, cracks are beginning to show in the very financial foundations of the web. Despite the best efforts of an industry, advertising is becoming less and less effective online. The once reliable fuel that powered a generation of innovations on the web is slowly, but perceptibly beginning to falter. Consider the long-term trend: when the first banner advertisement
emerged online in 1994, it reported a (now) staggering clickthrough rate of 78%. By 2011, the average Facebook advertisement
clickthrough rate sat dramatically lower at 0.05%. Even if only a rough proxy, something underlies such a dramatic change in the ability for an advertisement to pique the interest of users online. What underlies this decline, and what does it mean for the Internet at large? This short [PDF] paper puts forth the argument for peak advertising
—the argument that an overall slowing in online advertising will eventually force a significant (and potentially painful) shift in the structure of business online. Like the theory of Peak Oil
that it references, the goal is not to look to the immediate upcoming quarter, but to think on the decade-long scale
about the business models that sustain the Internet." [more inside]
posted by Rhaomi
on Jun 3, 2014 -
"To the credit of today's social networks, they've brought in hundreds of millions of new participants [...] but they haven't shown the web itself the respect and care it deserves, as a medium which has enabled them to succeed. And they've now narrowed the possibilites of the web for an entire generation of users who don't realize how much more innovative and meaningful their experience could be."
Anil Dash laments The Web We Lost
, and offers some suggestions for moving forward.
posted by oulipian
on Dec 13, 2012 -
New Google+ Study Reveals Minimal Social Activity, Weak User Engagement Fast Company
summarizes a new study
from RJMetrics that looks at public posts, +1s, replies and reshares on Google+. It concludes "the average post on Google+ has less than one +1, less than one reply, and less than one re-share." Google replies that public posts are a poor metric of user activity; Fast Company replies that "Google has refused to provide clear figures and metrics for its social network's active user base" and links to Danny Sullivan's "brilliant rundown of Google's lack of transparency on the subject" - If Google’s Really Proud Of Google+, It Should Share Some Real User Figures
There was also Wil Wheaton's recent angry "Oh, go fuck yourself, Google" rant
in response to a recent experiment replacing YouTube's "like" button with a Google+ button for a small number of users, thus requiring them to sign up for Google+ before they can 'like' a YouTube video. Is Google Forcing Google+ Down People’s Throats?
posted by mediareport
on May 21, 2012 -
Looking at the rest of the top search results for Christmas is like getting into a time machine that takes you back to a bizarro 2001 in which every single web surfer is a sucker. There are "Hot Links!" and "Fun Things to Do." What we see is the ad hoc, de facto social network formed by people who type Christmas into a search engine. And man, that network is like MySpace for your great aunt who has too many cats. [more inside]
posted by Horace Rumpole
on Dec 20, 2011 -
We expect even more rapid innovation in the web media platform in the coming year and are focusing our investments in those technologies that are developed and licensed based on open web principles. To that end, we are changing Chrome’s HTML5 <video> support to make it consistent with the codecs already supported by the open Chromium project. Specifically, we are supporting the WebM (VP8) and Theora video codecs, and will consider adding support for other high-quality open codecs in the future. Though H.264 plays an important role in video, as our goal is to enable open innovation, support for the codec will be removed and our resources directed towards completely open codec technologies.
- Google's Chrome is will be joining Firefox in no longer licensing the MPEG-LA H.264 video codec
favoured by Apple and Microsoft for use in the HTML5 <video> tag (previously
). Not everyone is seeing this as a good thing
posted by Artw
on Jan 13, 2011 -
In 2006 some Italian teenagers filmed themselves assaulting a youth with Down Syndrome and uploaded the video to Google Video Italia. It was pulled from the site within hours, but that did not satisfy the Italian Down Syndrome support group named Vivi Down
, who filed a complaint that resulted in a two-year investigation. That lead to charges and indictment of four Google executives, who were never aware of the video until after it had been removed, for violating Italy’s privacy code.
Today the Italian court ruled
that three of the four - chief legal officer David Drummond, global privacy counsel Peter Fleischer and former CFO George Reyes - are guilty, and sentenced them to 6 months to a year of jail-time. The fourth, Arvind Desikan, former head of Google Video in London, was acquitted. [more inside]
posted by BeerFilter
on Feb 24, 2010 -
and modernist typographic design? Seen the film
? Now, with the power of browser userscripts, you can have the 20th-century high-modernist experience in your favourite web applications. Scripts exist to Helveticise Gmail
and Google Reader
, and work with a variety of modern browsers. [more inside]
posted by acb
on Sep 15, 2009 -
Web Authoring Statistics
from Google. An analysis of a sample of slightly over a billion documents, extracting information about popular class names, elements, attributes, and related metadata.
posted by signal
on Jan 26, 2006 -
is a mosaic generator powered by the Web. Feed it a word and watch it create related mosaics in front of your very eyes. Requires Flash. [MI]
posted by sjvilla79
on Nov 29, 2005 -
Can't Find On Google . Com
While many people seem to think that Google can find anything (and knows everything), experienced web surfers know the results are often a bit lacking. So this site allows you to post what you are really looking for and what you punched in to the "Big G" to try to find it. The owner claims to know someone who works at Google that is "always interested in what people can't find on Google" - doubtful IMHO if they will really change anything based on this site. But semi-interesting stuff that highlights the inadaquacy of search engine technology.
posted by RonZ
on Jul 10, 2005 -
is "the search engine puppy that retrieves EXACTLY what you are searching for (and absolutely nothing else!)" ;-)
This is a simple yet rather humorous search engine parody - are there any other good ones out there?
posted by Metauser
on Feb 28, 2005 -
Dave Winer slams the new Google Toolbar Autolink feature
as "poorly thought out" adware that unilaterally raises "serious integrity issues" for the Web. Southern Rants
adds this pointed critique: "The most important point Winer makes is that it's not about technology. It's about making a HUGE change on the Web, our new social nexus, without discussion. See, he and I are old enough to remember when no one would do such a thing without taking it to ISOC or some such org. It needs discussion. It needs consideration. That's what Google doesn't understand." [via Ed Cone]
posted by mediareport
on Feb 24, 2005 -
Mining the Deep Web.
Google indexes 4 billion pages, but there are hundreds of billions of documents out there in the Deep Web
that are effectively unreachable by search engines because they are locked in databases or are unsearchable media. It looks like Yahoo is going to start giving us a peek by providing unified access to a wide variety of sites that are ordinarily only searchable by their own custom search engines.
posted by badstone
on Mar 2, 2004 -
is a serendipitous search engine. It uses the google API to mix your search term with a random seed and returns results that are probably orthogonal to what you were looking for. Minutes of fun.
posted by walrus
on Jul 14, 2003 -