12 posts tagged with Yahoo and advertising.
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Where's the beef?

Vote for your favorite ad icon and slogan! In celebration of something called Advertising Week in NYC in Sept, Yahoo and USA Today ask for your vote. (more inside...)
posted by braun_richard on Aug 17, 2004 - 36 comments

Revamping Yahoo's Homepage

Revamping Yahoo's Homepage "The redesign is being fueled partly by advertisers, which are increasingly demanding more real estate on highly visible spots such as Yahoo's home page. Advertisers are irked that they can only buy minimal exposure on the main page of a site that draws a massive audience."
posted by Irontom on Jun 10, 2002 - 20 comments


Yahoo has quietly changed its privacy policy. Accountholders are now subscribed to lots of newsletters plus junk mail and telemarketing. You can change your preferences and send Yahoo some feedback. You can't prevent them from subscribing you to new products without closing your account. Will going to an opt-out system help or hurt their bottom line? Will there be a backlash?
posted by neuroshred on Mar 30, 2002 - 27 comments

Hey, it's a clever flash game ... umm ... something's off here.

Hey, it's a clever flash game ... umm ... something's off here. Never a sucker for banner ads, I click on an ad from Yahoo for some type of "advertising trivia" game. Cool enough, but it seems all of the questions are about laundry products, P&G laundry products. The capper came when the started streaming a Tide ad as part of the "game." So naturally, the whois is some entity in Cincinnati.

Jeez, do I feel like a simp.
posted by foist on Dec 12, 2001 - 8 comments

Pranksters at Yahoo?

Pranksters at Yahoo? Something strikes me about this Yahoo Winter Vacation Deals flash ad that sometimes appears on the right hand side of news story pages like this one. Is there something going on here, or do I need to have my (ahem) head examined? (Flash required)
posted by SilentSalamander on Dec 10, 2001 - 25 comments

Yahoo! Explorer ads the wave of the future? (via RRE) Taking over your browsing in the name of advertising.
posted by bison on Jul 30, 2001 - 12 comments

Turn your webwasher off for this link.

I hate banner ads, which is why I use webwasher, they're annoyingly large, wasteful, and don't work. The reason they are dying and taking the rest of the dot-com industry along with them.

I don't know much about Hondas or cars all entirely, but prius seems like a good idea, better fuel efficiency saves on money and doesn't pollute as much. The reason I like the ad though, is it's not intrusive, it doesn't have a 200k gif of a windows alert box telling you 'your connected is too slow. CLICK HERE to make it faster OK', it doesn't blink or use flash. It is tailored to a specific audience, people that look up directions and drive their cars, the product that the company sells.

I hope this is the future of advertising on the web, but then again, how exactly are you suppose to fish out people to buy your 'ultra small hidden bathroom cameras'?
posted by tiaka on Jul 27, 2001 - 21 comments

Quoth the Raven: "Buy A Ford Explorer on Yahoo!"

Quoth the Raven: "Buy A Ford Explorer on Yahoo!" In the category of "new and exciting ways to annoy users - I mean, generate ad revenue," the front page of Yahoo! now has a DHTML ad involving, um, blackbirds flying off a wire and eating birdseed, revealing an ad for an SUV. On the one hand, it's a clever use of DHTML. On the other, I just feel dirty.
posted by solistrato on May 4, 2001 - 30 comments

Yahoo to donate $3 million in free banner advertising for Tolerance.org.

Yahoo to donate $3 million in free banner advertising for Tolerance.org. This ranks up there as one of the coolest things Yahoo has ever done: whenever people search for hate-filled words, they'll get a banner ad reminding them of the effects of discrimination and intolerance. A single banner ad won't change the world, but it certainly can't hurt to spread information about tolerance (via rc3.org)
posted by mathowie on Apr 12, 2001 - 15 comments

Yahoo launches a 'pay for position' program

Yahoo launches a 'pay for position' program which takes the biggest (and one of the last) purely editorially-led directory sites slap bang into the commercial age of post-banner-ad dot-communism. All fairness to them - it's only in the Business categories, where you might otherwise go and look in the Yellow Pages (where of course you can pay for different sizes of advert already), but will it end there? I fear not...
posted by barbelith on Feb 3, 2001 - 9 comments

Where are search engines headed? Paid inclusion seems to be an increasingly popular strategy among search engines and directories. In addition to Yahoo and the ones listed in the article, Go.com and NBCi have recently implemented paid inclusion systems. Should we expect even more search engines to head in this direction? Does this worry anyone?
posted by Aaaugh! on Jan 5, 2001 - 10 comments

Yahoo now has co-branding

Yahoo now has co-branding arrangements going on. I hate to see this trend continue, as I see it diluting the reputation of both companies. What's Pepto-Bismol got to do with teens having a fun summer? Anyone care to make the connection for me? What's next, Geritol sponsoring a site aimed at toddlers?
posted by mathowie on Jul 15, 1999 - 0 comments

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