In 1946 Charlie Wohlford, leveraging his reputation for repairing Canadian loggers' boots to better than new, founded
Dayton Boots. The company emphasized quality and grew largely on word of mouth. In 2010 they hired
Rethink Canada for an ad campaign.
The result was interesting.
posted by ChurchHatesTucker
on Apr 17, 2011 -
81 comments
"
How do black women fight crime? They have abortions." "
How do you stop a poofter from drowning? You take your foot off his head." These and other 'jokes' featured in an advertisement on
The Gruen Transfer, an Australian television program focusing on advertising. The ad, part of a segment called 'The Pitch' which usually produces humorous ads, was banned by the ABC, but the national broadcaster has still allowed it to be viewed online, and hundreds have now seen it. The ad was designed to sell "fat pride", with creator Adam Hunt explaining his motivation behind the ad being to say "if you discriminate against somebody on the basis of their shape then you are no different to someone who is racist, homophobic or anti-Semitic."
Debate has raged online if the ad is offensive and discriminatory, as the ABC has declared, and whether or not it was effective.
Watch the ad and judge for yourself.
posted by Effigy2000
on May 15, 2009 -
157 comments
Hummer Ad strikes all the wrong notes. Tofu-eater feels insecure upon seeing an unrepentant meat-muncher, goes buys a Hummer to 'Restore the balance' (previous tagline: 'Restore your manhood'.) Somehow the ad agency forgot that you're supposed to get the message of "Feeling Down on Yourself? Buy Our Product, Show it Off, You'll Feel Better!" across
subtly, not explicitly.
posted by Firas
on Aug 15, 2006 -
107 comments
The UK's Channel 4 is to
court controversy with a provocative advert littered with swear words in which the word "c**t" is heard nine times in the space of just 90 seconds. Watch it
here (NSFW with speakers on!)
posted by MintSauce
on Mar 12, 2004 -
41 comments
Freedomads.org is sponsoring a contest that challenges visitors to create video, print, or audio ads that "inspire people with an advertisement for freedom." How would you sell freedom?
posted by pjdoland
on Jan 28, 2003 -
22 comments
Few Advertisers Use Pop-Ups (or do they?) "Though they seem to be everywhere on the Internet, pop-up advertisements are used by less than 10 percent of all companies that advertise online, according to a report from Nielsen//NetRatings." Do you buy this? Is this industry propaganda or a true description of what is out there? The sites I visit regularly all seem to have pop-ups (e.g. nytimes, espn, slate, theatlantic.com). For the last 1 month or so, ESPN seems to launch two pop-ups when I first visit them, in fact. What has your experience been?
posted by SandeepKrishnamurthy
on Sep 16, 2002 -
28 comments
This ad was banned in the UK. Did anyone see it? Sounds cool to me. In a time when advertisers are struggling to capture people's attention and
dull advertising reigns supreme, why haven't we gotten over this fear of offending those with 'delicate' sensibilities?
posted by eas98
on Jun 6, 2002 -
53 comments
This ad , by the PETA had me LOL and still makes me laugh each time I see it. Actually it's pretty terrible, but that's probably why it's so funny.... See for yourself (Quicktime required)
posted by PWA_BadBoy
on Feb 24, 2001 -
9 comments
