"What do we see when we look straight at the sun and then close our eyes? That's right, a bright moving disk that lasts several seconds. Every child knows this afterimage effect. We use the afterimage effect for a completely new brand experience, for the first advertising commercial that doesn't use a directly visible logo, but by doing so generates a more intensive connection to the target group. We developed a cinema ad for BMW motorcycles that turns spectators into astonished fans. It does this by using an afterimage of the brand to literally get inside people's heads."
posted by grouse on Dec 18, 2010 - 55 comments

The woman you'd love your woman to be like. (SLthe sun: page 3YT)
posted by cthuljew on Dec 9, 2010 - 87 comments

A beautiful ad for the New Zealand Book Council. (SLYT, via)
posted by lalex on Nov 28, 2009 - 28 comments

This YouTube video seems to break my browser. Does it play alright for anyone else?
posted by goodnewsfortheinsane on Nov 6, 2009 - 45 comments

Maine Ways (SLYT)
posted by lalex on Aug 27, 2009 - 40 comments