Brazil-based agency DDB BRASIL, contracted by the WWF to make an ad which would drive a "Respect the Planet" theme home, thought that making a 9/11 themed ad would be a good idea. After the video somehow makes it to the internet (some say it was leaked by the agency itself to win an award at Cannes), outrage predictably ensues. DDB Brasil insists the commercial was nothing but a rough draft and the WWF has not endorsed the ad made in their name, although evidence exists suggesting WWF Brazil endorsed a similar print ad a while back. Stupid, bad ad and a comedy of errors? Or the latest viral ad strategy?
posted by Effigy2000 on Sep 3, 2009 - 55 comments

"How do black women fight crime? They have abortions." "How do you stop a poofter from drowning? You take your foot off his head." These and other 'jokes' featured in an advertisement on The Gruen Transfer, an Australian television program focusing on advertising. The ad, part of a segment called 'The Pitch' which usually produces humorous ads, was banned by the ABC, but the national broadcaster has still allowed it to be viewed online, and hundreds have now seen it. The ad was designed to sell "fat pride", with creator Adam Hunt explaining his motivation behind the ad being to say "if you discriminate against somebody on the basis of their shape then you are no different to someone who is racist, homophobic or anti-Semitic." Debate has raged online if the ad is offensive and discriminatory, as the ABC has declared, and whether or not it was effective. Watch the ad and judge for yourself.
posted by Effigy2000 on May 15, 2009 - 157 comments