$300 million in advertising= 300,000 lost subscribers. MSN's butterfly ad campaign has led to a loss of 300,000 subscribers. Why? Terrible creative(remember the butterfly man?)? Price competition? Saturated consumer market? Environmental outrage at the use of decals and graffiti? Discuss.
posted by SandeepKrishnamurthy on Apr 22, 2003 - 40 comments

Mean Greenies I realize MeFi sometimes seems like PetaFilter these days, but this new ad campaign [pdf] from the People for Ethical Treatment of Animals struck me as sufficently odd to merit discussion. Long story short: it's a big, expensive ad urging you not to donate money. [more]
posted by Shadowkeeper on Dec 31, 2001 - 62 comments